- BIOPLUS-INTERPHEX Korea 2025: Asia's Global Platform for Biopharmaceutical Innovation and Collaboration
- I. Exhibition Overview: Asia's Premier Annual Bio Conference Event for Biopharmaceutical Innovation
- II. Exhibitor Types and Distribution for the Bio Conference
- III. New Product and Technology Launches at the Bio Conference
- IV. Bio Conference Agenda and Keynote Speeches
- V. Market Trends and Industry Analysis for the Bio Conference
- VI. Exhibition Activities and Networking Opportunities at the Bio Conference
- VII. Practical Guide to the Bio Conference Exhibition Preparation and Participation
- VIII. Summary and Action Recommendations for the Bio Conference
BIOPLUS-INTERPHEX Korea 2025: Asia’s Global Platform for Biopharmaceutical Innovation and Collaboration
I. Exhibition Overview: Asia’s Premier Annual Bio Conference Event for Biopharmaceutical Innovation
1.1 Exhibition Details

BIOPLUS-INTERPHEX Korea 2025 (abbreviated as BIX 2025), one of Asia’s most influential biopharmaceutical exhibitions, will be grandly held at the COEX Convention Center in Seoul, South Korea, from October 15 to 17, 2025. This globally recognized bio conference, having successfully run multiple editions, has become a vital platform for showcasing the “biopharmaceutical value chain” and driving industry advancement through the establishment of global business networks. Organized by Reed Exhibitions and co-hosted by the Korea Biotechnology Industry Organization (KoreaBIO), this edition represents a strategic collaboration between KoreaBIO—a leader in Korea’s biotech sector—and INTERPHEX, the internationally renowned pharmaceutical exhibition brand.

Exhibition Dates: October 15-17, 2025 (Wednesday to Friday)
Venue: COEX Seoul Convention Center (513 Yeongdong-daero, Gangnam District, Seoul, South Korea)
Organizer: Reed Exhibitions
Frequency: Annual
Exhibition Area: 15,000 square meters
Expected Exhibitor Count: 250+ companies (from 25+ countries worldwide)
Expected Attendance: 10,000+ global experts
Concurrent Events: 36 panel discussions, 500+ business meetings, 120 speakers
1.2 Exhibition History and Development
Since its inaugural event in 2015, BIOPLUS-INTERPHEX Korea has successfully evolved into a vital exchange platform for Asia’s biopharmaceutical sector. Originally launched by the Korea Biotechnology Industry Organization (KoreaBIO), the exhibition aims to elevate the brand value of Korea’s biotech industry and foster active engagement with global markets. Since 2020, BIOPLUS has been held concurrently with INTERPHEX, a leading platform for biopharmaceutical innovation and collaboration, further amplifying its international influence.
The exhibition has consistently expanded in scale over recent years. The 2024 edition attracted 232 companies from 15 countries, 10,785 visitors, and 150 speakers. The 2025 event is projected to be even larger, with over 250 exhibitors, more than 500 booths, and attendance expected to exceed 10,000.
Since its inception in 2018, BIOPLUS-INTERPHEX has achieved an average annual growth rate exceeding 15%. By 2024, it had become South Korea’s largest specialized biopharmaceutical exhibition, with a significantly increased proportion of international exhibitors reflecting its growing global reach.
Indicators | 2023 | 2024 | Year-on-Year Growth | 2025 Projected | Projected Growth |
Total Exhibitors | 352 | 421 | 19.6% | 500 | 18.8% |
Number of international exhibitors | 106 | 147 | 38.7% | 200 | 36.1% |
International Exhibitor Countries/Regions | 22 | 28 | 27.3% | 35 | 25.0% |
Total professional visitors | 15,800 | 18,200 | 15.2% | 22,000 | 20.9% |
Percentage of Chinese Audience | 30.2% | 35.1% | 16.2% | 40.0% | 14.0% |
Total Booth Area | 12,500 sqm | 15,800 m² | 26.4% | 19,000 m² | 20.3% |
Number of concurrent forums | 28 sessions | 35 sessions | 25.0% | 42 sessions | 20.0% |
1.3 Exhibition Features and Value
BIX 2025, as a global exhibition covering the entire biopharmaceutical value chain, delivers its core value by providing an efficient platform for industry participants to connect and collaborate. The event not only showcases the latest technologies, products, and solutions but also fosters innovation and development across the global biopharmaceutical sector through a rich conference agenda and networking activities.

Key features of the exhibition include:
- Full Industry Chain Coverage: Spanning R&D to production, raw materials to finished products, equipment to services, the exhibition encompasses the entire biopharmaceutical value chain.
- High-Quality Professional Audience: Attracting professionals from biopharmaceutical companies, R&D institutions, healthcare organizations, investment firms, and more worldwide, offering exhibitors premium business opportunities.
- International Exchange Platform: Through active participation of global exhibitors and attendees, it builds a vital bridge connecting Eastern and Western biopharmaceutical markets.
- Innovation Showcase and Collaboration: A dedicated Open Innovation platform provides emerging technologies and innovative enterprises with exhibition opportunities, facilitating technology transfer and commercial partnerships.
- Specialized Conference Content: Over 30 professional conferences and panel discussions covering the latest trends, technologies, and market dynamics in the biopharmaceutical sector, offering valuable learning and networking opportunities for participants.
1.4 Background of South Korea’s Biopharmaceutical Industry
As a key global player in biopharmaceuticals, South Korea has experienced rapid growth in recent years. According to the latest data, the South Korean biopharmaceutical market reached approximately $1 billion in 2023 and is projected to grow at a 9% compound annual growth rate (CAGR), reaching higher levels by 2028. South Korea ranks 13th globally in the biopharmaceutical industry, with a market value of approximately $22 billion.

The South Korean government places high importance on the development of the biopharmaceutical industry, designating it as one of the nation’s strategic industries. In 2023, the government added the bioindustry to its list of National Advanced Strategic Industries, making it the fourth high-tech sector to receive national priority support following semiconductors, displays, and secondary batteries. As a concrete measure, the government officially designated five regions as National Advanced Strategic Bio-Industry Specialized Zones in June 2024. These zones are located in Siheung-Incheon Songdo (Gyeonggi Province), Yuseong (Daejeon), Chuncheon-Hongcheon (Gangwon Province), Hwasun (South Jeolla Province), and Andong-Pohang (North Gyeongsang Province).
These policy supports provide robust safeguards for the rapid development of South Korea’s biopharmaceutical industry and lay a solid industrial foundation for the successful hosting of the BIX 2025 exhibition.
Year | Market Size (Trillion KRW) | Year-on-Year Growth Rate | Biosimilar Share | CGT Share |
2020 | 28.7 | – | 23.1% | 5.2% |
2021 | 31.5 | 9.8% | 24.5% | 6.8% |
2022 | 34.8 | 10.5% | 25.8% | 8.1% |
2023 | 37.9 | 8.9% | 27.2% | 9.5% |
2024 | 41.2 | 8.7% | 28.5% | 11.2% |
2025E | 45.0 | 9.2% | 30.1% | 13.5% |
II. Exhibitor Types and Distribution for the Bio Conference
2.1 Analysis of Primary Exhibitor Types

BIX 2025 is projected to attract over 250 exhibitors from more than 25 countries worldwide, occupying an exhibition area of 15,000 square meters. According to the event materials, exhibitors primarily fall into the following major categories:
- Suppliers of Biopharmaceutical Raw Materials and Intermediates:
This constitutes one of the largest exhibitor groups, encompassing manufacturers and suppliers of active pharmaceutical ingredients (APIs), intermediates, excipients, functional ingredients, natural extracts, fine chemicals, and related products. These enterprises provide essential raw materials for biopharmaceutical production, forming a critical link in the biopharmaceutical supply chain.
- Biopharmaceutical R&D and Production Equipment Manufacturers:
This category primarily offers equipment and technologies essential for R&D and production, such as laboratory instruments, bioreactors, purification systems, and analytical instruments. Their products and services directly impact the efficiency of biopharmaceutical development and the quality of production.
- Biotechnology and Pharmaceutical Companies:
Includes innovative biotechnology companies, traditional pharmaceutical firms, and biosimilar manufacturers. These enterprises showcase their latest research breakthroughs, novel drugs, and therapeutic solutions, making them one of the most prominent exhibitor groups at the event.
- Contract Development and Manufacturing Organizations (CDMO/CMO) Providers:
As specialization within the biopharmaceutical industry deepens, the importance of CDMO/CMO service providers continues to grow. South Korea has rapidly advanced in this field, with domestic companies like Samsung Biologics occupying significant positions in the global CDMO market.
- Digitalization and Automation Solution Providers:
Companies offering bioinformatics, data analytics, automated control systems, and smart manufacturing solutions. As the biopharmaceutical industry accelerates its digital transformation, the number and significance of these exhibitors are rapidly increasing.
- Packaging and Logistics Solution Providers:
Includes suppliers of pharmaceutical packaging materials, containers, labels, logistics solutions, and cold chain transportation equipment. These companies provide critical support for the storage, transportation, and distribution of biopharmaceutical products.
- R&D Services and Technical Support Providers:

Companies offering specialized services such as drug R&D services, clinical trial services, regulatory consulting, and intellectual property protection. They provide professional technical support and services to biopharmaceutical enterprises, helping them enhance R&D efficiency and success rates.
2.2 Distribution of Korean Domestic and International Exhibitors
Compared to other biopharmaceutical exhibitions in the Asia-Pacific region, BIOPLUS-INTERPHEX Korea 2025 offers significantly more cost-effective participation, particularly for small and medium-sized international exhibitors:
Exhibition Name | Venue | Standard Booth (9㎡) Fee | Percentage of International Exhibitors | Total Professional Visitors | Per-Person Exhibition Cost (Including Accommodation and Transportation) |
BIOPLUS-INTERPHEX 2025 | Seoul | 3.8 million KRW (approx. $2,850) | 40.0% (projected) | 22,000 (projected) | $4,500–$6,000 |
BioSingapore 2025 | Singapore | S$4,500 (approx. $3,380) | 35.0% (projected) | 15,000 people (projected) | USD 6,000–8,000 |
CPhI Shanghai 2025 | Shanghai | 32,000 RMB (approx. $4,450) | 25.0% (projected) | 35,000 attendees (projected) | $5,500–$7,500 |
BioJapan 2025 | Tokyo | ¥450,000 (approx. $3,000) | 30.0% (projected) | 18,000 (projected) | $7,000–$9,000 |
A notable feature of BIX 2025 is its high level of internationalization, with exhibitors hailing from over 25 countries and regions worldwide. Exhibitors are primarily categorized into two groups: domestic Korean exhibitors and international exhibitors.
Domestic Korean Exhibitors:
Domestic Korean exhibitors form a crucial component of the event, accounting for a substantial proportion. These companies represent the developmental level and unique characteristics of Korea’s biopharmaceutical industry, primarily including:

- Large integrated pharmaceutical companies: Such as Samsung Biologics, Celltrion, and SK Bioscience. These companies possess strong capabilities in biosimilars and CDMO services, serving as leaders in Korea’s biopharmaceutical industry.
- Specialized biotechnology companies: Innovative biotech firms focused on specific areas, such as LigaChem Biosciences, Alteogen, and Orum Therapeutics. These companies have gained international recognition through their differentiated platform technologies and have signed technology transfer agreements with multiple major global pharmaceutical companies.
- Small and Medium Innovative Enterprises: Numerous SMEs will showcase their innovative products and technologies at the exhibition, including novel vaccines, gene therapies, and personalized medical solutions. Typically supported by government policies and funding, these companies represent a vital force for the future development of Korea’s biopharmaceutical industry.
International Exhibitors:
International exhibitors form another vital component of BIX 2025, reflecting the event’s global reach. Based on previous editions, these exhibitors primarily originate from biopharmaceutical powerhouses such as the United States, China, Japan, Germany, and Switzerland.
Among these international exhibitors are both globally leading multinational pharmaceutical corporations like Pfizer, Roche, and Merck, as well as specialized biotechnology companies and service providers focused on specific fields. Their active participation not only enriches the exhibition’s content but also offers valuable learning and collaboration opportunities for Korean biopharmaceutical enterprises.
2.3 Specialized Zones and Themed Pavilions

BIX 2025 features multiple specialty zones and thematic pavilions to cater to diverse exhibitor and visitor needs. These zones typically comprise industry leaders or specialized companies within specific fields, showcasing the latest technologies and products in their respective domains.
Key special zones include:
- Cold Chain Special Zone:
Dedicated to showcasing cold chain solutions for biopharmaceutical products throughout production, storage, and transportation. This includes cryogenic storage equipment, cold chain packaging materials, and temperature monitoring systems. This zone is crucial for ensuring the quality and stability of biopharmaceutical products.
- Digital Health and Medical Devices Zone:
Showcasing digital health technologies, medical devices, diagnostic tools, and other products and technologies, reflecting the latest trends in the convergence of biopharmaceuticals and digital technologies.
- Open Innovation Stage:
Provides a showcase platform for innovative enterprises and research institutions, fostering commercialization of innovative technologies and collaboration opportunities. This zone stands as one of the most dynamic and innovative sections of the exhibition.
- Club House & Partnering Lounge:
A dedicated area designed for business negotiations and collaborative exchanges, featuring a comfortable environment and professional services to provide exhibitors and attendees with a high-quality space for business interactions.
- Bioprocess Engineering Zone:
Showcases bioprocess-related equipment and technologies including bioreactors, bioprocess development, GLP/GMP solutions, aseptic technology, and downstream processing.
- Bioinformatics and Data Analysis Zone:
Showcases products and technologies including databases, molecular bioinformatics, modeling software, scientific software, and laboratory information management systems, reflecting the digital and intelligent development trends in the biopharmaceutical industry.
These specialized zones not only provide exhibitors with more professional display platforms but also offer visitors a more focused and efficient experience. For international exhibitors, selecting the appropriate specialized zone allows for more effective showcasing of corporate strengths and product features, enhancing overall exhibition outcomes.
III. New Product and Technology Launches at the Bio Conference

3.1 Preview of Key New Product Launches
BIX 2025 will serve as a premier global platform for unveiling new products and technologies in biopharmaceuticals. Based on information released by the organizing committee and exhibitors, the following categories will be exhibition highlights:
- Innovative Biologics and Therapies:
Multiple Korean and international biopharmaceutical companies will unveil their latest innovative biologics and therapeutic solutions at the event. For instance, leading Korean biopharmaceutical firm Celltrion may showcase its newest biosimilar products, including the anti-TNF-α biosimilar Remsima. Such products typically feature high technological sophistication and market value, making them one of the most anticipated new product categories at the exhibition.
- Advanced Bioprocessing and Manufacturing Technologies:
Innovations in bioprocessing and manufacturing technologies are crucial for enhancing the production efficiency and quality of biologics. Exhibitors will showcase the latest production technologies and processes, including continuous manufacturing, 3D printing, AI/ML process modeling, Real-Time Release Testing (RTRT), and Process Analytical Technology (PAT). The application of these technologies can significantly improve production efficiency and reduce costs, representing a key trend in the biopharmaceutical industry’s development.
- Novel Biologics and Drug Delivery Systems:
Novel biologics and drug delivery systems represent a key research focus in biopharmaceuticals. Exhibitors will showcase innovative products and technologies including novel vaccines, gene therapy vectors, and targeted delivery systems. These advancements hold promise for delivering breakthroughs and new treatment options for disease management.
- Digital and Automated Solutions:
With the deepening application of Industry 4.0 and smart manufacturing concepts in the biopharmaceutical industry, digital and automation solutions have become another major highlight of the exhibition. Exhibitors will showcase the latest products and technologies, including bioinformatics tools, data analysis platforms, automated control systems, and smart manufacturing solutions. These solutions can help biopharmaceutical companies improve production efficiency, reduce costs, and enhance quality control levels.
- Green Manufacturing and Sustainable Solutions:
Environmental protection and sustainability have become critical global trends in biopharmaceuticals. The exhibition will place special emphasis on green pharmaceuticals and sustainable development, with exhibitors showcasing innovative solutions including energy-efficient equipment, eco-friendly processes, and recyclable materials. These solutions not only minimize the environmental impact of biopharmaceutical production but also align with broader global sustainability imperatives.
3.2 Innovations from Korean Domestic Companies

Korean biopharmaceutical companies will showcase their latest innovations and technological strengths at BIX 2025. In recent years, South Korea’s biopharmaceutical sector has experienced rapid growth, achieving notable accomplishments particularly in biosimilars and CDMO services.
- Samsung Biologics:
As a leading global CDMO service provider, Samsung Biologics will showcase its leadership in biosimilars and CDMO services. The company provides CDMO services to 17 of the world’s top 20 pharmaceutical companies, with cumulative orders valued at 26 trillion KRW (approximately $19.6 billion). At the exhibition, Samsung Biologics may showcase its latest production technologies and service capabilities, including details about its fifth plant currently under construction (with a capacity of 180,000 liters).
- Celltrion:
Celltrion is another leading player in Korea’s biopharmaceutical sector, having achieved significant global success with its anti-TNF-α biosimilar Remsima. At BIX 2025, Celltrion is expected to showcase its latest biosimilar products and R&D achievements, further solidifying its leadership position in the global biosimilar market.
- SK Bioscience:
SK Bioscience formally entered the global vaccine CDMO market in 2024 by acquiring a 60% stake in Germany’s IDT Biologika. At the exhibition, SK Bioscience may showcase its latest achievements in vaccine R&D and production, along with updates on its globalization strategy.
- Domestic Innovative Biotech Companies:
Beyond large corporations, numerous innovative SMEs will showcase their newly developed vaccines, gene therapies, and personalized medicine solutions at the exhibition. These pioneering projects, often supported by government policies, represent the future trajectory of South Korea’s biopharmaceutical industry.
- Separation and Purification Media Suppliers:
For instance, Chinese company Bestchrom will showcase its newly developed strong cation exchange medium, MegaPoly BXS. This innovative product is designed for intermediate and fine purification of molecules such as monoclonal antibodies, bispecific antibodies, antibody fragments, ADC drugs, Fc fusion proteins, and other recombinant proteins.
The innovative achievements of Korean companies not only demonstrate their technological prowess in biopharmaceuticals but also expand treatment options for patients worldwide. For international exhibitors and attendees, understanding these innovations and technological strengths offers valuable insights into the evolving trends and collaboration opportunities within Asia’s biopharmaceutical market.
3.3 Cutting-Edge Technologies from International Companies

BIX 2025 attracts numerous leading international biopharmaceutical companies, which will showcase their latest cutting-edge technologies and innovative products at the exhibition. Below are notable international companies and their potential exhibits:
- 3M Company:
As a globally renowned diversified technology company, 3M will showcase its innovative products and solutions for the biopharmaceutical sector, including filtration technologies, packaging materials, and medical tapes.
- Thermo Fisher Scientific:
The world’s leading scientific services company will showcase its latest laboratory equipment, analytical instruments, biological reagents, and solutions covering the entire process from R&D to production.
- Merck:
Merck KGaA, Germany, has announced plans to build a biopharmaceutical API production facility in South Korea spanning approximately 13,000 pyeong. The company is expected to showcase its latest products and technologies in biopharmaceutical APIs at the exhibition.
- Pfizer:
As one of the world’s largest pharmaceutical companies, Pfizer is likely to showcase its latest innovative drugs and therapeutic solutions, particularly highlighting recent advancements in vaccines and biologics.
- Roche:
Roche possesses robust R&D capabilities and a strong product portfolio in biologics, and may showcase its latest anti-cancer drugs and personalized medicine solutions at the exhibition.
- Novartis:
Novartis holds a global leadership position in gene therapy and cell therapy, and may showcase its latest CAR-T therapies and other innovative treatment solutions.
- Bioprocess Equipment and Systems Suppliers:
Global leaders in bioprocess equipment, including PALL, BMT Endotech, and MMM Group, will showcase their latest bioreactors, purification systems, aseptic filling equipment, and related technologies.
The participation and technology displays of these international companies not only enrich the exhibition’s content but also provide Korean and Asian biopharmaceutical enterprises with opportunities for learning and collaboration. For international exhibitors, showcasing their latest technologies and products at BIX 2025 enables better market penetration in Korea and Asia, enhances brand influence, and facilitates the identification of potential partners and business opportunities.
3.4 Technological Trends and Innovation Directions

By analyzing new product and technology releases at BIX 2025, we can identify key global trends and innovation directions in the biopharmaceutical industry:
- AI and Digital Transformation:
The application of artificial intelligence and digital technologies in biopharmaceuticals is accelerating. From drug discovery to production process optimization, and from quality control to personalized medicine, AI and digital technologies are transforming every aspect of the industry. At the exhibition, multiple companies will showcase AI-based drug discovery platforms, digital production management systems, and intelligent quality monitoring solutions, reflecting this significant trend.
- Green Manufacturing and Sustainability:
With heightened environmental awareness, green pharmaceuticals and sustainability have become focal points for the industry. An increasing number of companies are adopting more eco-friendly production processes to reduce environmental impact. For example, some exhibitors will demonstrate how heat recovery technologies and aseptic filling equipment can lower energy consumption and enhance resource utilization.
- Continuous Manufacturing Technology:
As an innovative production model, continuous manufacturing enhances efficiency, reduces costs, and minimizes batch-to-batch variability, representing a key development trend in biopharmaceutical production. Multiple companies will showcase their continuous manufacturing technologies and solutions at the exhibition.
- Gene Editing and Cell Therapy:
The maturation and application of gene editing technologies like CRISPR/Cas9 have revolutionized biopharmaceuticals. Emerging fields such as cell therapy and gene therapy are rapidly advancing, with multiple exhibitors showcasing their latest research and products in these areas.
- Biosimilars and Cost-Effective Solutions:
The biosimilar market continues its rapid growth, offering patients more cost-effective treatment options. Korean companies hold a strong competitive edge in this sector, with multiple Korean biopharmaceutical firms set to showcase their latest biosimilar products at the exhibition.
- Novel Delivery Technologies:
Advancements in novel drug delivery technologies are crucial for enhancing therapeutic efficacy and reducing side effects. The exhibition will feature innovative delivery solutions including targeted delivery, controlled-release technologies, and mRNA delivery systems.
- Personalized Medicine:
With the advancement of genomics and bioinformatics, personalized medicine is emerging as a key development direction in the biopharmaceutical industry. By analyzing patients’ genetic information, more precise disease prediction, diagnosis, and treatment can be achieved.
These technological trends and innovation directions not only reflect current global hotspots in the biopharmaceutical industry but also provide crucial market and technical references for exhibitors and attendees. For international exhibitors planning to participate in BIX 2025, understanding these trends and directions will help better grasp market demands, formulate exhibition strategies, and enhance exhibition outcomes.
IV. Bio Conference Agenda and Keynote Speeches
4.1 Overall Conference Framework and Structure

The conference agenda of BIX 2025 is a vital component of the exhibition, offering participants valuable opportunities for learning, networking, and building connections. According to information released by the organizing committee, the 2025 conference agenda will be more extensive and diverse, covering the latest trends, technologies, and market dynamics in the biopharmaceutical field.
The conference is primarily structured into the following segments:
- Keynote Address:
Typically delivered by industry leaders, renowned experts, or policymakers, these sessions offer insights into major trends and future directions within the biopharmaceutical industry. The 2025 Keynote Address will take place on October 15 (Day 1) from 10:15 AM to 10:45 AM in Conference Room 401.
- Sessions:
The core component of the conference agenda, covering all facets of the biopharmaceutical field including R&D, manufacturing, quality control, regulations, and markets. The 2025 conference will feature over 30 sessions, with more than 130 thought leaders from academia, government, and industry exploring topics ranging from digital therapeutics to policy updates.
- Panel Discussions:
These sessions feature expert panels engaging in in-depth discussions and exchanges on specific topics. Approximately 36 panel discussions are planned for the 2025 event, involving 120 speakers.
- Open Innovation Platform:
Provides a showcase for innovative companies and research institutions, facilitating commercialization of breakthrough technologies and collaboration opportunities. Companies can present their pioneering innovations to top-tier investors, media, and corporate executives through this platform.
- Docent Tours:
Guided tours led by industry experts, offering in-depth interpretation and analysis of the latest trends and technologies at the exhibition.
- Special Events:
Includes receptions, award ceremonies, and networking events, creating a more relaxed environment for participants to connect and engage.
These conference activities not only provide participants with learning and networking opportunities but also serve as a platform for exhibitors to showcase corporate strength and build industry influence. For international exhibitors, active participation in conference events—particularly as speakers or panelists—can significantly enhance corporate visibility and influence in the Korean and Asian markets.
4.2 Key Topics and Discussion Directions

The conference agenda for BIX 2025 covers multiple hot topics and cutting-edge directions within the biopharmaceutical field. According to information released by the organizing committee, the following are key topics and discussion areas of note:
- AI and Digital Transformation:
The application of artificial intelligence and digital technologies in biopharmaceuticals is accelerating. From drug discovery to production process optimization, and from quality control to personalized medicine, AI and digital technologies are transforming every aspect of the industry. Relevant topics include AI applications in drug discovery, digital manufacturing and smart production, and bio-big data analysis and applications.
- Sustainable Development in Biopharmaceuticals:
Environmental protection and sustainability have become major global trends in biopharmaceuticals. Topics include green pharmaceutical processes, sustainable production models, carbon footprint reduction strategies, and circular economy applications in biopharmaceuticals.
- Gene Editing and Cell Therapy:
The maturation and application of gene editing technologies like CRISPR/Cas9 are revolutionizing biopharmaceuticals. Topics include the latest advances in gene editing, clinical applications of cell therapy, R&D and manufacturing of gene therapy products, and ethical and regulatory challenges.
- Continuous Manufacturing and Advanced Production Technologies:
Continuous manufacturing, as an innovative production model, enhances efficiency, reduces costs, and minimizes batch-to-batch variability, representing a key development trend in biopharmaceutical production. Topics include application case studies, process validation and scale-up, and the implementation of Quality by Design (QbD) principles.
- Development and Challenges of Biosimilars:
The biosimilar market continues its rapid growth, offering patients more cost-effective treatment options. Topics include biosimilar R&D strategies, quality control, market access, and international competition.
- CDMO/CMO Market and Collaboration Models:
As specialization deepens within the biopharmaceutical industry, the importance of CDMO/CMO service providers continues to grow. Key topics include CDMO market trends, innovative collaboration models, technology transfer and process optimization, and the development of global CDMO service networks.
- Global Biopharmaceutical Market Dynamics and Strategy:
The global biopharmaceutical market is undergoing profound transformation, with factors such as the rise of emerging markets, accelerated technological innovation, and shifting policy environments reshaping market dynamics. Key topics include global market trend analysis, opportunities and challenges in emerging markets, strategic adjustments by multinational corporations, and internationalization pathways for local enterprises.
These key topics reflect current hotspots and trends in the global biopharmaceutical industry, offering international exhibitors a vital opportunity to understand the Korean and Asian markets and grasp industry development directions. For international exhibitors planning to participate in BIX 2025, focusing on these topics and actively engaging in related discussions will help better seize market opportunities and formulate effective market strategies.
4.3 Introduction to Speakers and Industry Leaders

BIX 2025 features over 130 speakers from around the world, including renowned experts, industry leaders, and policymakers in biopharmaceuticals. Below are notable speakers and their backgrounds:
- Leaders in South Korea’s Biopharmaceutical Sector:
- Lee Seung-gyu: Vice President of the Korea Bio Association, playing a pivotal role in advancing South Korea’s biopharmaceutical industry and international collaboration.
- Officials from the Ministry of Food and Drug Safety (MFDS): Will share the latest policies and development directions in biopharmaceutical regulation in Korea.
- Samsung Biologics Executives: As a leading global CDMO service provider, Samsung Biologics executives will share their experience and insights in biopharmaceutical manufacturing and services.
- International Biopharmaceutical Experts:
- Amarant Martinez Carrio: Vice President of East Asia Affairs at Grifols, will share experiences and insights on international market expansion in biopharmaceuticals.
- Ling Hong: Chief Scientific Officer at VirionTech, with extensive experience in biopharmaceutical R&D.
- Chen Mingjiu: CEO of Bio-Sync Biotechnology (Nanjing) Co., Ltd., with deep expertise in antibody drug R&D.
- Representatives from Academia and Research Institutions:
- Zheng Songguo: Professor at Shanghai Jiao Tong University, Director of the Institute of Cell and Gene Therapy, and Principal Investigator at the National Key Laboratory of Innovative Immunotherapy, with deep expertise in cell and gene therapy.
- Zheng Mingyue: Researcher at Shanghai Institute of Materia Medica, Chinese Academy of Sciences, with extensive experience in drug development.
- Zhang Hongsheng: Chairman of Yake Bio and Adjunct Professor at the School of Life Sciences, Fudan University, with profound expertise in biopharmaceuticals.
- Representatives from Investment Institutions:
- Liu Dan: Managing Partner at Pivotal bioVenture (Dingfeng Capital), with extensive investment experience in the biopharmaceutical sector.
- Zheng Weiyi: Chairman of Nuojing Life, with in-depth expertise in biopharmaceutical investment and corporate management.
These speakers will share their expertise, experience, and insights across various sessions and events at the BIX 2025 exhibition, offering valuable learning and networking opportunities for attendees. For international exhibitors, connecting with these industry leaders not only provides insights into the latest trends and directions within the sector but also facilitates the expansion of business networks and the identification of collaboration opportunities.
4.4 Conference Participation Strategy Recommendations

For international exhibitors planning to attend BIX 2025, here are strategic recommendations for conference participation:
- Plan Conference Participation in Advance:
Before the exhibition, thoroughly review the conference agenda and speaker lineup to develop a detailed participation plan. Select the most relevant sessions and events based on your company’s business priorities and market objectives to ensure efficient use of time and resources.
- Actively Pursue Speaking Opportunities:
Where possible, seek opportunities to serve as a speaker or panelist at conferences. This not only enhances your company’s visibility and industry influence but also showcases your expertise and technical capabilities, attracting attention from potential clients and partners.
- Organize or participate in panel discussions:
Consider organizing or participating in specialized discussions related to your business operations. Invite experts and peers from relevant fields to jointly explore industry hot topics. This not only facilitates knowledge exchange but also builds industry influence and reinforces your professional image.
- Leverage conferences for business negotiations:
Conference breaks and networking events present prime opportunities for business negotiations and relationship-building. Schedule meetings in advance with potential clients, partners, and investors to maximize these valuable interaction windows.
- Participate in open innovation platforms:
If your company possesses innovative technologies or products, consider showcasing and promoting them through open innovation platforms. These platforms provide emerging technologies and innovative enterprises with visibility, facilitating technology transfer and business collaborations.
- Monitoring Policy and Regulatory Developments:
Changes in South Korean and global biopharmaceutical policies and regulations significantly impact corporate development. Attend relevant policy and regulatory conferences to stay informed about the latest policy trends and regulatory requirements, providing valuable insights for strategic decision-making.
- Learn from best practices and success stories:
Conferences serve as vital platforms for learning industry best practices and successful case studies. Pay attention to presentations and insights from industry leaders and successful enterprises to learn from their experiences and methodologies, providing valuable references for your company’s development.
Through these strategies, international exhibitors can maximize the conference resources at BIX 2025 to enhance exhibition outcomes and achieve participation goals. Active engagement in conference activities also helps companies build industry influence, expand business networks, identify collaboration opportunities, and lay the groundwork for growth in the Korean and Asian markets.
V. Market Trends and Industry Analysis for the Bio Conference
5.1 Global Biopharmaceutical Market Size and Growth Trends

The global biopharmaceutical market is experiencing rapid growth, emerging as a key driver of the global pharmaceutical industry. According to the latest market research data, the primary trends in the global biopharmaceutical market are as follows:
- Market Size Continues to Expand:
With the commercialization of technologies such as gene editing, synthetic biology, and cell therapy, the global biotechnology market has surpassed $1.2 trillion. It is projected to reach nearly $650 billion by 2025 and hit the $1 trillion milestone by 2030.
- Diversified Growth Drivers:
The biopharmaceutical market’s growth stems from multiple drivers, including:
- An aging population and rising incidence of chronic diseases are increasing demand for innovative treatments.
- Technological advancements, particularly the application of gene editing, AI, and digital technologies in biopharmaceuticals, accelerating drug R&D and production efficiency.
- The rise of emerging markets, notably the rapid expansion of biopharmaceutical sectors in Asian nations such as China and India.
- Shifting Regional Market Dynamics:
North America remains the world’s largest biopharmaceutical market, accounting for approximately 50% of global market share. Europe is the second-largest market, while Asia exhibits the fastest growth, particularly in China and India.
- Uneven development across segments:
Among biopharmaceutical segments, immuno-oncology therapies represent the largest segment, accounting for 29% of global biologics sales. Growing demand for chronic disease management is driving expansion in the diagnostic reagents market, with the global molecular diagnostics market projected to reach $28 billion by 2025.
- Active M&A and Collaboration Activities:
To address rising R&D costs and intensifying market competition, M&A and collaboration activities among biopharmaceutical companies are increasingly dynamic. Major pharmaceutical firms acquire innovative biotech companies to enhance their product pipelines and technology platforms, while small-to-medium biotech companies secure funding and market access through partnerships and licensing agreements.
These global market trends present substantial growth opportunities for Korean and Asian biopharmaceutical companies while creating a favorable environment for international exhibitors entering the Korean and Asian markets. For international exhibitors planning to participate in BIX 2025, understanding these global market trends will aid in developing effective market strategies and exhibition plans.
5.2 Characteristics and Development Prospects of the Korean Biopharmaceutical Market

As one of Asia’s key biopharmaceutical markets, the Korean biopharmaceutical sector possesses distinct characteristics and development prospects. Key features of the Korean biopharmaceutical market include:
- Market Size and Growth:
According to data released by the South Korean government, the country’s biopharmaceutical market has experienced sustained growth in recent years and is projected to reach 13 trillion won (approximately RMB 70 billion) by 2025. The South Korean biotechnology industry maintains an annual growth rate of 8.2%, more than double the domestic GDP growth rate (3.8%) during the same period.
- Industrial Structure Characteristics:
South Korea’s biopharmaceutical industry exhibits a diverse landscape. On one hand, large pharmaceutical companies such as SK Bioscience and Celltrion dominate the market, possessing robust R&D capabilities and extensive product portfolios. On the other hand, numerous small and medium-sized enterprises (SMEs) are emerging in niche sectors, injecting fresh vitality into the industry.
- R&D Capabilities and Innovation:
South Korea has made significant strides in biopharmaceutical R&D. The number of drug development pipelines in South Korea grew from 1,477 in 2020 to 3,233 in 2024, accounting for 14% of the global total. This places South Korea third globally, trailing only the United States and China. This achievement demonstrates that even amid heightened economic uncertainty, the South Korean biopharmaceutical ecosystem can maintain a virtuous cycle, encouraging companies to actively increase R&D investment.
- Increasing Globalization:
South Korean biopharmaceutical companies are accelerating their globalization efforts, shifting from pure pharmaceutical exports to expanding overseas markets through technology exports. Since the mid-2010s, the scale of South Korea’s technology exports has grown steadily, reaching $7.1 billion in 2023.
- Strong Government Support:
The South Korean government prioritizes the biopharmaceutical sector as a national strategic industry. In 2023, it designated the bioindustry as a new national cutting-edge strategic industry, making it the fourth high-tech sector—following semiconductors, displays, and secondary batteries—to receive state-level support.
The South Korean biopharmaceutical market holds promising prospects. With an aging population and rising health awareness, demand for biopharmaceutical products will continue to grow. Rapid advancements in cutting-edge technologies like gene editing and cell therapy will create new opportunities for the industry. Additionally, digital transformation will become a key driver of sector development.
For international exhibitors, these characteristics and growth prospects of the South Korean biopharmaceutical market represent significant business opportunities. By participating in BIX 2025, international exhibitors can gain deeper insights into the South Korean market, establish connections with local enterprises, explore collaboration opportunities, and expand into the South Korean and broader Asian markets.
5.3 Asian Biopharmaceutical Market Landscape and Opportunities

The Asian biopharmaceutical market is rapidly emerging as a vital growth engine for the global biopharmaceutical industry. Key characteristics and trends include:
- Rapid Market Expansion:
The Asian biopharmaceutical market is growing at an average annual rate of 18%, making it the core growth engine in the Asia-Pacific region. As a major global biotechnology market, China’s industry scale is projected to reach 4 trillion yuan by 2025 and exceed 6 trillion yuan by 2030.
- Significant Regional Disparities:
Development within the Asian biopharmaceutical market is uneven, forming a tiered structure with China, Japan, and South Korea as the core first tier, and countries like Singapore, India, and Australia as the second tier.
- Policy Support Intensifies:
Governments across Asia have universally intensified support for the biopharmaceutical industry. China has introduced a series of policies to encourage its development, including tax incentives, R&D subsidies, and market access support. Japan and South Korea also prioritize biopharmaceuticals as strategic national industries, providing substantial policy and financial backing.
- Increased R&D Investment:
Asian biopharmaceutical companies are steadily increasing their R&D expenditures. In 2023, R&D investment by South Korea’s listed biotech and pharmaceutical firms grew by over 7% year-on-year, reaching 4.7124 trillion won (approximately $3.5 billion), accounting for 13% of total sales. Chinese biopharmaceutical companies are also demonstrating rapid growth in R&D investment.
- Enhanced Internationalization:
Asian biopharmaceutical companies are steadily increasing their international presence. Chinese firms are actively expanding into overseas markets, while Korean companies participate in global competition through technology exports and CDMO services. Japanese enterprises maintain their traditional strengths while also actively exploring emerging markets.
- Active Collaboration and M&A:
Collaboration and M&A activities are intensifying both among Asian biopharmaceutical companies and between them and international firms. Major multinational pharmaceutical companies are entering Asian markets through partnerships or joint ventures with Asian firms, while Asian companies are leveraging collaborations with international players to gain access to technology, capital, and market channels.
These characteristics and trends in the Asian biopharmaceutical market present vast opportunities for international exhibitors. By participating in BIX 2025, international exhibitors can gain deeper insights into market developments and opportunities, establish connections and collaborations with Asian companies, and expand their presence in the Asian market.
5.4 Challenges and Opportunities Facing the Global Biopharmaceutical Industry

The global biopharmaceutical industry is navigating a period marked by both challenges and opportunities. Key current challenges and opportunities include:
Challenges:
- Rising R&D Costs:
The cost of developing new drugs continues to rise. Statistics indicate that the average cost of developing a new drug has exceeded $2 billion. This trend poses significant challenges to the survival and growth of small and medium-sized biotechnology companies.
- Complex Regulatory Landscape:
The global biopharmaceutical regulatory landscape is becoming increasingly complex. Differing and evolving regulatory requirements across countries increase compliance costs and market access difficulties for companies.
- Threat of Patent Cliffs:
Patents for many blockbuster biologics will expire in the coming years, exposing them to competition from biosimilars. This trend will significantly impact the revenue and profits of originator drug companies.
- Intensifying Market Competition:
As the biopharmaceutical market expands, competition intensifies. Large pharmaceutical companies are continuously increasing their market share through mergers and acquisitions as well as internal R&D, placing substantial competitive pressure on small and medium-sized biotechnology firms.
- Global Economic Uncertainty:
Slower global economic growth, trade frictions, and heightened geopolitical risks introduce uncertainty into the global business expansion of biopharmaceutical companies.
Opportunities:
- Accelerated Technological Innovation:
Emerging technologies like gene editing, AI, and digital solutions are revolutionizing the biopharmaceutical sector. These innovations enhance R&D efficiency, reduce production costs, improve product quality, and create new competitive advantages for companies.
- Emerging Market Growth:
Rapidly growing demand for biopharmaceuticals in emerging markets like China, India, and Southeast Asia presents fresh market opportunities. Expanding middle-class populations, improving healthcare systems, and heightened health awareness in these regions are driving demand for biopharmaceutical products.
- Rise of Personalized Medicine:
With the advancement of genomics and bioinformatics, personalized medicine is emerging as a key development direction in the biopharmaceutical industry. By analyzing patients’ genetic information, it enables more precise disease prediction, diagnosis, and treatment, delivering better therapeutic outcomes for patients.
- Business Model Innovation:
To address rising R&D costs and intensifying market competition, biopharmaceutical companies are continuously innovating their business models. New approaches such as CDMO/CMO services, licensing agreements, and venture capital investments are providing enterprises with fresh development pathways and funding sources.
- Increased Policy Support:
Major countries and regions worldwide have significantly increased policy support for the biopharmaceutical industry. Measures such as tax incentives, R&D subsidies, and market access support have created a favorable policy environment for biopharmaceutical companies.
For international exhibitors planning to participate in BIX 2025, understanding these global challenges and opportunities within the biopharmaceutical industry will help formulate effective market strategies and exhibition plans. This enables them to seize market opportunities, mitigate risks, and achieve business growth.
VI. Exhibition Activities and Networking Opportunities at the Bio Conference
6.1 Key Networking Events and Schedule

BIX 2025 features not only extensive exhibition and conference content but also a series of networking events, providing valuable opportunities for exhibitors and attendees to connect and collaborate. Below are the key networking activities and their schedules during the exhibition:
- Exhibition Hours:
- October 15, 2025 (Wednesday): 9:00 AM – 6:00 PM
- October 16, 2025 (Thursday): 9:00 AM – 6:00 PM
- Friday, October 17, 2025: 9:00 AM – 6:00 PM
- Opening Ceremony and Welcome Address:
- Time: October 15, 2025, 9:00 AM – 9:30 AM
- Location: COEX Hall C (3F)
- Content: Official opening of the exhibition; welcome addresses by organizers and distinguished guests.
- Keynote Address:
- Time: October 15, 2025 (Day 1), 10:15 AM – 10:45 AM
- Location: Conference Room 401
- Content: Industry leaders and renowned experts deliver keynote addresses on the latest trends and future directions in the biopharmaceutical sector.
- Sessions & Panel Discussions:
- Date: October 15–17, 2025
- Location: Various conference rooms at COEX Convention Center
- Content: Over 30 specialized sessions and 36 panel discussions covering all aspects of the biopharmaceutical field.
- Open Innovation Platform:
- Date: October 15–17, 2025
- Location: Designated areas within the exhibition venue
- Content: Provides a showcase platform for innovative enterprises and research institutions to facilitate technology transfer and commercial partnerships.
- Partnering Lounge:
- Date: October 15–17, 2025
- Location: Designated area at the exhibition venue
- Content: Provides dedicated one-on-one business meeting spaces to facilitate collaboration and networking among exhibitors.
- Docent Tours:
- Date: October 15–17, 2025
- Location: Exhibition Venue
- Content: Guided tours led by industry experts, offering in-depth analysis and interpretation of the latest trends and technologies at the exhibition.
- Receptions & Networking Events:
- Date: October 15–16, 2025 (Evenings)
- Location: COEX Convention Center or nearby hotels
- Content: A relaxed social setting offering participants opportunities to network and exchange ideas.
- Exhibitor Engagement Activities:
- Date: October 15–17, 2025
- Location: Exhibitor Booths
- Content: Exhibitors organize product demonstrations, technical seminars, interactive experiences, and other activities, offering attendees opportunities to gain deeper insights into companies and products.
These networking events provide international exhibitors with a platform to connect with professionals from Korea and the global biopharmaceutical industry, exchange expertise, and explore collaboration opportunities. For international exhibitors, actively participating in these activities—particularly those in the Business Matching Zone and Open Innovation Platform—can significantly enhance exhibition effectiveness and return on investment.
6.2 Business Matching and Collaboration Opportunities

BIX 2025 offers exhibitors abundant business matching and collaboration opportunities. Below are notable business matching events and partnership avenues:
- One-on-One Partnering Meetings:
The exhibition’s dedicated Partnering Lounge provides exhibitors with opportunities for one-on-one business meetings. Through the event’s partnering system, exhibitors can pre-schedule meetings with potential clients, partners, and investors, enhancing the efficiency and focus of business discussions.
- Open Innovation Platform:
This platform provides innovative enterprises and research institutions with opportunities to showcase their technologies and products, attracting potential partners and investors. Companies can use this platform to present breakthrough technologies to top-tier investors, media, and corporate executives, seeking collaboration and investment opportunities.
- Special Interest Groups:
Multiple Special Interest Groups will be organized during the exhibition, focusing on specific technology domains, markets, or business models. These groups, comprised of like-minded industry professionals, provide members with opportunities for in-depth exchange and collaboration.
- Korea Biopharmaceutical Business Matching Sessions:
The exhibition will host dedicated matchmaking sessions to facilitate connections and collaborations between international exhibitors and Korean biopharmaceutical companies. These sessions are typically supported by organizations such as KoreaBIO, providing professional translation and business support services.
- Investment and Financing Exchange Activities:
Multiple investment and financing exchange events will be held during the exhibition, creating a platform for biotech startups and investment institutions to connect. These activities include project roadshows, investment forums, and one-on-one investment meetings.
- Technology Transfer and Licensing Discussions:
For international exhibitors with innovative technologies and products, the exhibition offers opportunities for technology transfer and licensing negotiations. Korean biopharmaceutical companies demonstrate strong demand for international advanced technologies, particularly in fields such as gene editing, cell therapy, and AI-driven drug discovery.
- Supply Chain Collaboration Opportunities:
The increasingly specialized global division of labor within the biopharmaceutical industry creates extensive opportunities for supply chain collaboration. International exhibitors can leverage the exhibition to identify raw material suppliers, manufacturing partners, logistics service providers, and others to optimize their global supply chain strategies.
For international exhibitors, maximizing these business matching and collaboration opportunities is a key objective of participating in BIX 2025. To enhance the effectiveness of business matching, international exhibitors are advised to clearly define their cooperation needs and goals prior to the exhibition, schedule important business meetings in advance, and prepare concise, clear company and product presentation materials.
Based on client information collected at the exhibition, it is recommended to categorize prospects into three groups by “level of interest” and develop differentiated follow-up strategies:
Client Type | Criteria | Follow-up Frequency | Follow-up Content |
High-Intent Customers | Clarify procurement requirements, inquire about quotes and delivery times | 1 time/week (first month) | Send customized quotations, product test reports, and collaboration case studies |
Moderately Interested Prospects | Express interest, request materials but have not specified requirements | 1 time / 2 weeks (first 2 months) | Share industry insights, product updates, and invitations to online seminars |
Low-interest prospects | Only preliminary interest, no specific requirements | 1 time / month (first 3 months) | Send company newsletter, trade show recap videos, new product previews |
6.3 Success Stories of International Exhibitors
Past editions of the BIX exhibition have attracted numerous international exhibitors, with some achieving significant commercial success through participation. Below are case studies of successful international exhibitors:

- Case 1: Chinese Biopharmaceutical Company Expands into the South Korean Market:
- Company Background: A leading Chinese biopharmaceutical company specializing in antibody drug research, development, and manufacturing.
- Exhibition Strategy: Selected to exhibit in the bioprocessing zone, highlighting its technological strengths and successful case studies in antibody drug R&D and production. Actively participated in conference sessions and networking events, particularly matchmaking activities with Korean biopharmaceutical companies and research institutions.
- Exhibition Outcomes: Established cooperative relationships with multiple Korean biopharmaceutical companies and research institutions, securing several technology licensing agreements and joint development contracts. Through partnerships with Korean firms, the Chinese company successfully entered the Korean market and leveraged Korea as a springboard to further expand into Southeast Asian markets.
- Case 2: European Bioprocess Equipment Manufacturer Enters Asian Market:
- Company Background: A leading European manufacturer of bioreactors and bioprocessing equipment.
- Exhibition Strategy: Selected the Bioprocess Engineering Zone to showcase its latest continuous production technologies and solutions. Actively participated in conference sessions and technical exchange activities, sharing expertise and experience in bioprocessing.
- Exhibition Outcomes: Established partnerships with leading Korean CDMO companies like Samsung Biologics, securing multiple equipment orders and long-term service contracts. Building on its Korean market success, the company further expanded into China and Japan, achieving rapid growth across the Asian market.
- Case 3: U.S. Biotech Startup Secures Investment:
- Company Background: A U.S. biotech startup specializing in gene editing technology.
- Exhibition Strategy: Participated in an open innovation platform, highlighting its innovative gene editing technology and product pipeline. Actively engaged in investment and financing networking events to showcase the company’s technological strengths and commercial potential to potential investors.
- Exhibition Outcomes: Secured attention and investment from Korean investment institutions, establishing a Korean subsidiary. Leveraging Korea’s strengths in biopharmaceutical manufacturing accelerated product commercialization. Simultaneously, through collaboration with Korean enterprises, the company successfully entered the Asian market.
- Case 4: Japanese Pharmaceutical Equipment Firm Strengthens Regional Collaboration:
- Company Background: A leading Japanese pharmaceutical equipment manufacturer specializing in aseptic filling and packaging systems.
- Exhibition Strategy: Selected the Packaging & Logistics Zone to showcase its latest aseptic filling technologies and solutions. Actively participated in technical exchange and business matching events, prioritizing connections with Korean and Chinese enterprises.
- Exhibition Outcomes: Established cooperative relationships with multiple Korean and Chinese pharmaceutical companies, securing several equipment orders and long-term service contracts. Through partnerships with Korean firms, the company further solidified its position in the Asian market.
These success stories demonstrate that participating in the BIX exhibition holds significant value for international exhibitors seeking to expand into the Korean and Asian markets. The key to success lies in defining clear exhibition objectives, selecting appropriate display methods, actively participating in conferences and networking events, and fully leveraging the various business matching opportunities provided by the exhibition.
6.4 Exhibition Strategies and Recommendations for Maximizing Impact

To help international exhibitors achieve optimal results at BIX 2025, the following strategies and recommendations for maximizing impact are provided:
- Define Clear Exhibition Goals:
Before exhibiting, clearly define your company’s objectives, such as brand promotion, market research, product launches, customer acquisition, or partnership exploration. Different objectives require distinct exhibition strategies and resource allocation.
- Carefully Design Your Booth:
Your booth serves as your company’s “front door” at the exhibition. Design it thoughtfully to highlight your corporate image and product features. The design should be clean and straightforward with a clear theme, while allowing ample space for interaction. For international exhibitors, incorporating Korean or Asian elements into your booth design is recommended to enhance approachability and cultural resonance.
- Prepare High-Quality Promotional Materials:
Prepare high-quality promotional materials, including company profiles, product manuals, and technical documentation. These materials should be concise, highlight key points, and be available in both English and Korean versions for easy access by Korean and international audiences.
- Train the exhibition team:
The performance of your exhibition team directly impacts the event’s success. Prior to the exhibition, provide professional training covering product knowledge, communication skills, and business etiquette. Pay particular attention to Korean business culture and customs to enhance communication effectiveness.
- Active Participation in Conferences and Events:
Actively participate in conference sessions and events, particularly specialized seminars, technical exchanges, and business matchmaking activities. This not only facilitates learning about industry knowledge and trends but also increases corporate visibility and industry influence.
- Maximize the Matchmaking System:
The matchmaking system provided by the exhibition is a vital tool for boosting business negotiation efficiency. International exhibitors should register in advance and utilize this system to schedule meetings with potential clients, partners, and investors, maximizing the effectiveness of business discussions.
- Post-event follow-up:
Post-event follow-up is equally crucial. Promptly organize business cards and information collected during the exhibition, categorize them by priority, and initiate follow-ups within two weeks of the event’s conclusion. For clients and partners expressing clear cooperation intent, develop detailed follow-up plans to maintain communication and engagement.
- Evaluating Exhibition Results:
After the exhibition, evaluate participation outcomes, including customer development, sales leads, brand exposure, and collaboration opportunities. This assessment helps summarize lessons learned and provides insights for future exhibitions.
- Integrate Online Promotion:
Prior to and during the exhibition, leverage online channels such as social media, corporate websites, and email to amplify the event’s reach and enhance corporate visibility. Attract target audience attention by sharing exhibition previews, product highlights, and conference agendas.
- Leverage Korean Partners:
Where feasible, establish connections with local Korean partners before the exhibition. Leverage their market knowledge and resources to enhance exhibition outcomes. Korean partners can provide market consulting, business matchmaking, translation services, and other support to help international exhibitors better integrate into the local market.
By implementing these strategies and recommendations, international exhibitors can fully capitalize on the BIX 2025 exhibition opportunity to maximize their participation outcomes and achieve business objectives. For international exhibitors planning to attend BIX 2025, advance planning and preparation are key to success.
VII. Practical Guide to the Bio Conference Exhibition Preparation and Participation
7.1 Registration and Entry Procedures

To ensure a smooth participation in BIX 2025, the following details the registration and entry procedures along with important considerations:
- Registration Methods:
- Online Registration: We recommend prioritizing online registration via the official exhibition website (www.bioplusinterphex.co.kr).
- On-site Registration: Registration services will be available at the exhibition venue, but queues may form. We strongly advise completing your registration online in advance.
- Required Registration Information:
- Personal Information: Full name, job title, company name, contact details, etc.
- Company Information: Company name, address, industry type, primary business activities, etc.
- Selected conferences and events (if applicable).
- Registration Fees:
- Registration fees vary by attendee type (e.g., exhibitors, professional visitors, media).
- Early registration typically offers discounted rates.
- For specific fees, please refer to the official exhibition website or contact the organizing committee.
- Admission Hours:
- Exhibition Hours: October 15–17, 2025, 9:00 AM–6:00 PM daily.
- Exhibitor entry time: Typically 1–2 hours before public opening to allow for booth setup.
- Refer to official exhibition notices or your registration confirmation email for specific access times.
- Admission Process:
- Online Registrants: Present your registration confirmation email and valid ID at the on-site registration desk to collect your badge before entering.
- On-site registrants: Complete the registration form, pay any applicable fees, collect your badge, then enter.
- Exhibitors: Typically must check in at the Exhibitor Service Desk in advance to collect exhibitor badges and relevant materials before entering to set up their booths.
- Important Notes:
- Safeguard your badge as it is the sole credential for accessing the exhibition and participating in related activities.
- Badges are non-transferable and non-lending; failure to comply may result in denied entry.
- Persons under 18 years of age, including infants, are not permitted entry.
- You may need to exit and re-enter the venue multiple times during the exhibition. Keep your badge for repeated use.
- Registration Inquiries:
- Official Exhibition Website: www.bioplusinterphex.co.kr.
- Exhibition Organizing Committee Email: bix@bioplusinterphex.co.kr.
- Organizing Committee Phone: +82-2-3466-2300 (Korea) or corresponding international contact number.
Complete registration in advance and familiarize yourself with the entry procedures to ensure a smooth participation in BIX 2025, avoiding unnecessary delays and inconveniences. For international exhibitors, it is recommended to complete online registration at least two weeks in advance and prepare all required materials to guarantee a seamless exhibition process.
7.2 Transportation and Accommodation Recommendations

BIX 2025 will be held at the COEX Convention Center in Seoul, South Korea. Below are recommendations for transportation and lodging:
- COEX Convention Center Location:
- Address: 513 Yeongdong-daero, Gangnam District, Seoul, South Korea
- Location: Situated in Gangnam District, Seoul’s commercial and financial hub, it offers convenient transportation with ample nearby hotels and facilities.
- How to reach COEX Convention Center:
- Airport to COEX:
- Incheon International Airport (ICN): Take the Airport Rail Express (AREX) to Hongik University Station, transfer to Subway Line 2 to Samseong Station, and exit via Exit 5 to reach COEX Convention Center. Total travel time: approximately 1 hour 10 minutes.
- Gimpo International Airport (GMP): Take Subway Line 5 to Gwanghwamun Station, transfer to Subway Line 2 to Samseong Station. Exit at Exit 5 to reach COEX Convention Center. Total travel time: approximately 40 minutes.
- Seoul City Transportation:
- Subway: Near COEX Convention Center are Samseong Station (Line 2) and COEX Convention Center Station (Bundang Line).
- Bus: Multiple bus routes serve COEX Convention Center. Check Seoul Bus official website for specific routes.
- Taxi: Seoul taxis start at ₩3,800, making them suitable for short trips.
- Airport to COEX:
- Accommodation Recommendations:
Numerous hotels surround the COEX Convention Center, ranging from luxury to budget options. Recommended accommodations include:
- InterContinental Seoul COEX:
- Location: Directly connected to COEX Convention Center for convenient access.
- Features: Five-star luxury hotel with comprehensive facilities and first-class service.
- Ideal for: Business travelers seeking high-quality accommodations and convenience.
- Pullman Ambassador Seoul Gangnam:
- Location: Approximately 1 kilometer from COEX Convention Center, about a 15-minute walk.
- Features: Four-star hotel offering excellent value for money with well-equipped facilities.
- Ideal for: Business and leisure travelers.
- Millennium Hilton Seoul:
- Location: Located on Yeouido Island, approximately 10 km from the COEX Convention Center. Access requires subway or taxi.
- Features: Five-star hotel with expansive views and luxurious amenities.
- Ideal for: Business travelers seeking premium accommodations with ample budget.
- Hamilton Hotel COEX:
- Location: Approximately 800 meters from the COEX Convention Center, about a 10-minute walk.
- Features: Four-star hotel with modern facilities and attentive service.
- Ideal for: Business and leisure travelers.
- Accommodation Booking Recommendations:
- Book at least 1-2 months in advance, especially during exhibitions when high demand may drive up prices.
- Book through the hotel’s official website or reputable travel booking platforms (e.g., Booking.com, Agoda) to compare prices and services across different platforms.
- Consider hotels offering free cancellation policies to accommodate potential itinerary changes.
- For budget-conscious travelers, consider hotels slightly farther from COEX Convention Center but with convenient transportation links, such as those along subway lines, to reduce accommodation costs.
- Transportation Card Recommendations:
- T-money Card: Seoul’s public transportation card, usable on subways, buses, and taxis. Convenient to purchase and recharge at convenience stores and subway stations.
- Seoul City Tour Card: Beyond transportation, this card offers discounts on attraction tickets and other tourism perks, ideal for attendees planning sightseeing in Seoul.
Understanding these transportation and accommodation details helps international exhibitors and attendees better plan their itineraries to ensure a smooth participation in BIX 2025. For international exhibitors planning to explore Seoul before or after the event, it is advisable to allocate sufficient time and plan travel arrangements in advance.
7.3 Korean Business Culture and Etiquette

Understanding Korean business culture and etiquette helps international exhibitors build strong relationships with Korean partners and clients during BIX 2025, enhancing the efficiency and effectiveness of business interactions. Below are key aspects of Korean business culture and etiquette:
- Meetings and Greetings:
- Bowing Etiquette: Koreans typically bow upon first meeting. The depth and duration of the bow depend on the other person’s age, status, and the occasion. Generally, a deeper bow is reserved for elders or those of higher status, while a slight nod suffices for peers or colleagues.
- Handshake Etiquette: Use your right hand for handshakes, with your left hand lightly supporting your right arm to show respect. Shake firmly but not excessively, maintaining eye contact throughout.
- Business Card Exchange: Exchanging business cards is an essential part of Korean business etiquette. Present your card with both hands, ensuring the front faces the recipient. Receive cards with both hands, read them carefully before storing them away. Avoid placing cards carelessly or writing on them.
- Business Meeting Etiquette:
- Punctuality: Koreans place great importance on time. Arrive punctually for business meetings; tardiness is considered disrespectful.
- Seating Arrangement: Seats are typically assigned according to seniority. The most important position is the one facing the door, usually reserved for the highest-ranking individual.
- Speaking Order: Speakers generally follow a hierarchical sequence. Those with lower positions should wait for their superiors to speak first.
- Communication Style: Koreans tend to be reserved in business settings and dislike direct criticism or rejection. When expressing differing opinions, use tactful language to avoid causing embarrassment.
- Dining Etiquette:
- Toasting Etiquette: Toasting is a crucial social element in business banquets. The highest-ranking individual initiates the toasts, followed sequentially by others. When accepting a toast, receive the glass with both hands, turn slightly, and cover your mouth while drinking to show respect.
- Dining Etiquette: Koreans typically use spoons and chopsticks. Avoid sticking chopsticks vertically into rice, as this is considered an unlucky symbol. Keep eating noises to a minimum and refrain from speaking with food in your mouth.
- Gift-Giving:
- Gift Selection: Gift-giving is common in business settings, but avoid overly expensive presents to prevent causing undue pressure. Opt for items reflecting your country’s culture, such as handicrafts, food, or alcoholic beverages.
- Gift Wrapping: Gifts should be carefully wrapped, typically using colorful wrapping paper and ribbons.
- Presentation: Gifts should be handed over with both hands, accompanied by a modest remark like “It’s just a small token of my appreciation.” When receiving a gift, accept it with both hands and express gratitude, but it is generally not customary to open it immediately.
- Communication:
- Language: Korean is the official language in business settings. International exhibitors are advised to prepare basic Korean greetings like “Hello” (Annyeonghaseyo) and “Thank you” (Gamsahamnida), which demonstrate respect to Korean partners.
- Nonverbal Communication: Koreans place great emphasis on nonverbal cues like facial expressions, body language, and eye contact. Maintaining a smile and appropriate eye contact are crucial for building rapport.
- Avoid Sensitive Topics: In business interactions, steer clear of sensitive subjects like politics, religion, or personal privacy. Focus discussions strictly on business-related matters.
- Business Attire:
- Business attire in Korea is typically formal. Men should wear suits with ties, while women should wear business suits or formal dresses.
- For color choices, dark tones like navy blue, charcoal gray, and black are safe options.
- Avoid overly flashy or revealing attire, maintaining a neat and professional appearance.
Understanding and respecting Korean business culture and etiquette helps international exhibitors build strong relationships with Korean partners and clients during BIX 2025, enhancing the efficiency and effectiveness of business interactions. For international exhibitors planning to attend BIX 2025, it is recommended to learn basic Korean business etiquette before departure and maintain a respectful and humble attitude during actual exchanges.
7.4 Safety and Precautions During the Exhibition

Safety is one of the most critical considerations when attending the BIX 2025 exhibition. Below are some safety recommendations and precautions to observe during the event:
- Personal Belongings Security:
- Keep valuables such as passports, wallets, and mobile phones with you at all times. Do not leave valuables unattended at your booth or in your hotel room.
- Expect large crowds during the event; remain vigilant against pickpockets and thieves.
- Safeguard your exhibition badge and do not lend it to others.
- Fire Safety:
- Familiarize yourself with emergency exits and evacuation routes at your booth and conference venues.
- Comply with all fire safety regulations at the exhibition. Do not use open flames or unauthorized electrical appliances within your booth.
- In case of fire or other emergencies, evacuate in an orderly manner following staff instructions.
- Traffic Safety:
- When traveling in Seoul, prioritize traffic safety. Seoul experiences heavy traffic flow and high vehicle speeds. Always use crosswalks when crossing streets and follow traffic signal instructions.
- When taking taxis, use vehicles from licensed taxi companies and request a receipt to facilitate contacting the driver for lost items.
- If driving, familiarize yourself with South Korea’s traffic regulations and parking rules beforehand.
- Health and Safety:
- During the exhibition period, with large crowds, maintain personal hygiene by washing hands frequently and avoiding touching your mouth, nose, or eyes.
- Ensure adequate rest and hydration to prevent excessive fatigue.
- Carry common medications such as cold medicine, stomach medicine, and pain relievers to address potential physical discomfort.
- In case of severe illness, seek medical attention promptly and contact the exhibition organizers or hotel for assistance.
- Cybersecurity:
- When using public Wi-Fi provided by the exhibition or hotel, be mindful of cybersecurity and avoid transmitting sensitive information.
- Refrain from connecting to unknown Wi-Fi networks to prevent phishing attacks and data breaches.
- Regularly back up important data and use security software to protect electronic devices.
- Cultural and Legal Differences:
- Respect Korean culture and laws, and comply with local regulations.
- Be aware of cultural taboos and sensitive topics in Korea to avoid misunderstandings due to cultural differences.
- If you encounter legal issues or disputes, promptly contact your country’s embassy or consulate in South Korea for assistance.
- Emergency Contacts:
- Save critical contact numbers, including the exhibition organizing committee, hotel front desk, your home country’s embassy or consulate in Korea, and insurance company.
- Know Seoul’s emergency numbers: Police 112, Fire/Ambulance 119.
- Store emergency contact information in your phone and set up emergency call functions.
By familiarizing themselves with these safety guidelines and precautions, international exhibitors can ensure their personal and property safety during BIX 2025, avoiding unnecessary complications and risks. For international exhibitors planning to participate in BIX 2025, safety is the prerequisite and guarantee for a successful exhibition and must be given full attention.
7.5 Post-Exhibition Follow-Up Strategy

Post-exhibition follow-up is crucial for maximizing participation outcomes. Below are strategies and recommendations for BIX 2025 follow-up:
- Customer Information Organization:
- Promptly organize collected customer information after the exhibition, categorizing it by priority level, such as Category A (immediate follow-up), Category B (near-term follow-up), and Category C (long-term nurturing).
- Supplement customer information with insights gained during interactions, including their needs, interests, and key concerns.
- Establish a customer database to record basic client information, discussion details, and follow-up plans.
- Timely Follow-Up:
- Initial Follow-Up: Conduct the first follow-up within 3-7 days after the exhibition. Send a thank-you email or message, recap the discussion points, and confirm cooperation intentions.
- Content: Thank the client for visiting the booth, briefly recap the discussion points, provide relevant product materials or solutions, and clarify next steps.
- Method: Email is the most common approach, though phone calls, social media, or instant messaging may be chosen based on client preference.
- Differentiated Follow-Up Strategy:
- A-List Clients: Immediate follow-up with dedicated sales team assignment, personalized solutions and quotes to expedite partnership.
- Category B Clients: Follow up within 1-2 weeks, provide detailed product materials and case studies, maintain regular communication to gradually build rapport.
- Category C Clients: Include in long-term nurturing programs. Maintain contact by regularly sending industry updates and new product information to gradually increase client interest and trust.
- Deepening Collaboration Opportunities:
- For clients with clear cooperation intent, arrange deeper engagement such as product demonstrations, technical exchanges, or factory tours to strengthen the partnership.
- For clients requiring further evaluation, offer samples, trials, or small-scale collaborative projects to lower barriers to cooperation and increase partnership opportunities.
- For clients with confirmed cooperation intent, promptly finalize collaboration details and execute contracts to ensure smooth partnership execution.
- Exhibition Effectiveness Evaluation:
- Conduct a comprehensive evaluation of exhibition outcomes, including customer development, sales leads, brand exposure, and partnership opportunities.
- Analyze the return on investment (ROI) of participation, evaluate the effectiveness of strategies and activities, and provide insights for future exhibitions.
- Gather feedback and suggestions from exhibition team members, summarize lessons learned, and continuously refine exhibition strategies.
- Ongoing Marketing and Relationship Management:
- After the exhibition concludes, maintain ongoing client relationships through regular email marketing, social media engagement, and invitations to industry events.
- Implement a customer loyalty program offering exclusive benefits and services to long-term clients, enhancing retention and repeat purchase rates.
- Monitor clients’ business developments and evolving needs, promptly adjusting products and services to maintain business relevance.
- Follow-up Strategy for the Korean Market:
- Adjust marketing strategies and product positioning for the Korean market based on market intelligence and customer feedback gathered during the exhibition.
- Consider establishing local partners or representative offices in Korea to better serve the regional market.
- Regularly participate in relevant industry events and exhibitions in Korea to maintain market visibility and industry influence.
Through these follow-up strategies, international exhibitors can maximize ROI from BIX 2025, convert exhibition leads into actual business, build long-term stable client relationships, and achieve sustained growth in the Korean market. For international exhibitors planning to participate in BIX 2025, post-event follow-up is equally critical as pre-exhibition preparation and warrants equal attention.
VIII. Summary and Action Recommendations for the Bio Conference
8.1 Summary of Core Exhibition Value

As a vital exchange platform in Asia’s biopharmaceutical sector, BIX 2025 offers international exhibitors a valuable opportunity to enter the Korean and Asian markets. Through comprehensive analysis of the exhibition, we identify the following core values:
- A Comprehensive Exhibition Platform Covering the Entire Industry Chain:
BIX 2025 encompasses the entire biopharmaceutical value chain—from R&D to production, raw materials to finished products, and equipment to services—providing exhibitors with a comprehensive platform to showcase corporate strengths and product advantages.
- High-Quality Business Networking Opportunities:
The exhibition is expected to attract over 250 exhibitors and more than 10,000 professional visitors from over 25 countries worldwide. This creates valuable opportunities for international exhibitors to engage in business exchanges with Korean and Asian biopharmaceutical companies, research institutions, medical organizations, investment firms, and more.
- A Launchpad for Cutting-Edge Technologies and Innovative Products:
The exhibition will serve as a major global platform for launching new products and technologies in biopharmaceuticals, with particular emphasis on showcasing innovations in gene editing, AI applications, biosimilars, and CDMO services.
- A Window into Industry Trends and Market Dynamics:
Over 30 specialized conferences and 36 panel discussions during the event will delve into the latest trends, technologies, and market dynamics within biopharmaceuticals, delivering invaluable industry insights and market intelligence to international exhibitors.
- A Bridge for International Collaboration and Technology Transfer:
The exhibition’s dedicated open innovation platform and collaboration zone provide an efficient exchange platform for technology transfer, joint development, and commercial partnerships between international exhibitors and Korean/Asian enterprises.
- Gateway to the Korean Biopharmaceutical Market:
As a vital component of Asia’s biopharmaceutical market, South Korea boasts significant market scale and development potential. By participating in the BIX 2025 exhibition, international exhibitors can gain deep insights into the Korean market, establish local partnerships, and lay the groundwork for further market expansion in South Korea.
- Brand Building and Industry Influence Enhancement:
The exhibition attracts significant attention from both Korean and international media, offering exhibitors opportunities to enhance brand visibility and industry influence. By showcasing innovative products and technologies, participating in industry discussions and exchanges, international exhibitors can establish stronger brand recognition and industry presence in the Korean and Asian markets.
These core values position BIX 2025 as a vital bridge and platform for international biopharmaceutical companies entering the Korean and Asian markets. International exhibitors planning to participate can maximize their exhibition outcomes and achieve business objectives by fully leveraging these value propositions.
8.2 Action Recommendations for Different Types of Exhibitors

Based on a comprehensive analysis of BIX 2025, the following action recommendations are provided for different types of international exhibitors:
- Large Multinational Biopharmaceutical Companies:
- Exhibition Strategy: Select large booths in prominent locations to showcase innovative products and technological platforms, emphasizing brand image and global influence.
- Conference Participation: Actively participate in or sponsor specialized conferences and high-level forums to share industry insights and best practices, enhancing your voice within the sector.
- Business Development: Leverage the exhibition platform to establish high-level dialogues with the Korean government, research institutions, and enterprises to explore strategic partnerships and market access opportunities.
- Local Presence: Consider establishing R&D centers or production facilities in Korea to leverage the country’s strengths in biopharmaceutical manufacturing and strengthen regional footprints.
- Medium-sized Biopharmaceutical Enterprises:
- Exhibition Strategy: Select specialized exhibition zones aligned with business operations, prioritizing core products and technological strengths to highlight differentiated competitive advantages.
- Conference Participation: Actively engage in specialized conferences and technical exchange events to share the company’s expertise and experience in specific fields.
- Business Development: Prioritize identifying partners and licensing opportunities in the Korean and Asian markets, exploring growth prospects in niche market segments.
- Local Collaboration: Consider establishing technical partnerships or joint ventures with Korean companies to leverage local partners’ market knowledge and resources, accelerating market penetration.
- Biotechnology Startups:
- Exhibition Strategy: Select open innovation platforms or startup-specific zones to showcase innovative technologies and product pipelines, emphasizing technical strengths and commercial potential.
- Conference Participation: Actively engage in investment and financing networking events to demonstrate the company’s technological strengths and commercial prospects to potential investors.
- Business Development: Prioritize identifying strategic investors, partners, and licensing opportunities to accelerate technology commercialization.
- Local Support: Leverage startup support and incubation services provided by the Korean government and institutions to explore establishing R&D centers or subsidiaries in Korea.
- Equipment and Technology Suppliers:
- Exhibition Strategy: Select specialized exhibition zones relevant to the company’s products, showcasing the latest equipment and technical solutions while emphasizing product innovation and practicality.
- Conference Participation: Actively engage in technical exchanges and panel discussions, sharing expertise and experience in specific technological domains.
- Business Development: Prioritize identifying equipment procurement and technical service opportunities with Korean and Asian biopharmaceutical companies to establish long-term partnerships.
- Local Services: Consider establishing a service center or partner network in Korea to provide localized technical support and after-sales service, enhancing customer satisfaction.
- CDMO/CMO Service Providers:
- Exhibition Strategy: Select a prominent booth location to showcase the company’s production capabilities and service advantages, emphasizing technical expertise and quality assurance systems.
- Conference Participation: Actively engage in CDMO-focused conferences and technical exchange events to share experiences and insights in biopharmaceutical manufacturing and services.
- Business Development: Prioritize identifying CDMO collaboration opportunities with Korean and Asian biopharmaceutical companies, particularly complementary partnerships with Korean CDMOs.
- Capability Demonstration: Consider offering sample analysis or small-scale production services at the exhibition to showcase technical capabilities and service standards, attracting potential clients.
Regardless of company type, successful participation in BIX 2025 hinges on defining clear exhibition objectives, meticulously preparing booths and content, actively engaging in conferences and networking events, and fully leveraging the business matching opportunities provided. Through these strategies, international exhibitors can maximize exhibition outcomes and achieve commercial goals.
8.3 Future Outlook and Development Recommendations

Based on analysis of the BIX 2025 exhibition and global biopharmaceutical industry trends, the following outlook and recommendations are presented:
- Trends in the South Korean Biopharmaceutical Market:
- Continuous Market Expansion: South Korea’s biopharmaceutical market is projected to reach KRW 13 trillion (approximately RMB 70 billion) by 2025, with an annual growth rate of 8.2%.
- Optimized Industry Structure: South Korea’s biopharmaceutical sector will further refine its structure, forming an industrial ecosystem anchored by large enterprises, supported by SMEs, and supplemented by innovative startups.
- Increased Internationalization: Korean biopharmaceutical companies will accelerate their internationalization efforts, enhancing global competitiveness through technology exports, CDMO services, and strategic collaborations.
- Increased Government Support: The South Korean government will continue to strengthen its support for the biopharmaceutical industry, promoting high-quality development through policy guidance, financial assistance, and infrastructure development.
- Development Prospects of the Asian Biopharmaceutical Market:
- Sustained Rapid Growth: The Asian biopharmaceutical market will maintain its rapid expansion. China’s biopharmaceutical industry is projected to reach 4 trillion yuan by 2025 and surpass 6 trillion yuan by 2030.
- Enhanced Regional Collaboration: Cooperation among biopharmaceutical companies across Asia will intensify, fostering a new landscape of regional collaborative innovation and supply chain integration.
- Enhanced Innovation Capabilities: Asian biopharmaceutical companies will continuously elevate their innovation capabilities, transitioning from a “predominantly generic” model to an “innovation-driven” approach, thereby strengthening their position within the global value chain.
- Market Entry Strategies for International Exhibitors:
- Phased market entry: International exhibitors are advised to adopt a phased market entry strategy. Begin by understanding the market through exhibitions and business visits, then establish local partnerships, and finally consider setting up local offices or production bases.
- Differentiated Competitive Strategy: Develop distinct product and service strategies tailored to the characteristics and demands of the Korean and Asian markets, emphasizing the company’s technological strengths and innovation capabilities.
- Localization Strategy: Strengthen localization efforts, including product localization, team localization, and service localization, to enhance adaptability and competitiveness in the local market.
- Ecosystem Development: Actively participate in building the local biopharmaceutical ecosystem by establishing extensive connections with research institutions, medical facilities, investment firms, and others to foster a robust business ecosystem.
- Technological Trends and Response Strategies:
- AI and Digital Transformation: AI and digital technologies will continue to profoundly reshape R&D, production, and business models in the biopharmaceutical industry. Companies should increase investment and application in these areas.
- Gene Editing and Cell Therapy: Cutting-edge technologies like gene editing and cell therapy will achieve commercial breakthroughs. Companies should closely monitor developments in these areas and strategically position themselves accordingly.
- Green Manufacturing and Sustainability: Environmental protection and sustainability will become mainstream industry trends. Companies should strengthen innovation and implementation in green manufacturing technologies and sustainable development practices.
- Policy and Regulatory Environment Changes:
- Enhanced Regulatory Coordination: Global coordination in biopharmaceutical regulation will intensify. Companies should closely monitor regulatory policy changes across countries and enhance compliance capabilities.
- Enhanced Intellectual Property Protection: Intellectual property safeguards in the biopharmaceutical sector will be strengthened. Companies should fortify their IP strategy planning and management.
- Optimized Market Access Policies: Countries will continue refining market access policies for biopharmaceutical products while improving approval efficiency. Companies should actively engage in policy dialogues to drive these optimizations.
For international exhibitors planning to participate in BIX 2025, understanding these future trends and recommendations will help formulate more forward-looking market strategies and exhibition plans, seize market opportunities, mitigate risks, and achieve sustainable development.
8.4 Call to Action and Expectations

BIX 2025 serves as a vital exchange platform for Asia’s biopharmaceutical sector, offering international exhibitors a valuable opportunity to enter the Korean and Asian markets. We hereby issue a call to action to global biopharmaceutical companies:
- Take action now:
- Register to Exhibit: Visit the official exhibition website (www.bioplusinterphex.co.kr) promptly to complete registration and secure prime booth locations and attendee slots.
- Develop Your Plan: Based on the information and recommendations provided in this document, create a detailed exhibition plan and objectives to maximize your participation impact.
- Build Your Team: Assemble a professional exhibition team and conduct necessary training and preparation to ensure team members possess strong expertise and communication skills.
- Expectations and Outlook:
- Innovative Showcase: We anticipate international exhibitors will present cutting-edge technologies and products at BIX 2025, bringing fresh innovation and vitality to the Korean and Asian biopharmaceutical markets.
- Deepened Exchange: We anticipate that the exhibition’s specialized conferences and networking events will foster in-depth exchanges and collaborations between international exhibitors and biopharmaceutical companies in Korea and Asia.
- Win-Win Collaboration: We anticipate establishing long-term, stable partnerships through the exhibition platform, achieving mutual benefit and shared growth.
- Shaping the Future Together:
- Technological Innovation: Let us jointly advance the innovation and application of biopharmaceutical technologies to provide more and better treatment options for patients worldwide.
- Sustainable Development: Let us collectively practice green pharmaceutical manufacturing and sustainable development principles to advance the biopharmaceutical industry’s long-term sustainability.
- Health and Well-being: Let us work together to enhance global health and well-being through innovative biopharmaceutical products and services.
BIX 2025 will be a grand gathering of global biopharmaceutical wisdom and strength. We look forward to participating alongside biopharmaceutical companies worldwide to jointly create a brighter future. Let us gather in Seoul, South Korea, from October 15-17, 2025, to share in this grand event and create brilliance together!