- 1.0 Strategic Decision: Should You Really Go for These Four Days at the Bio International Convention 2026?
- 2.0 Agenda Reconstruction: Breaking Free from Traditional "Track" Restrictions at Bio International Convention 2026
- 3.0 The Strategic Value of "Purpose-Driven" Networking at Bio International Convention 2026
- 4.0 Travel & Resource Optimization: Maximizing Your San Diego Experience at Bio International Convention 2026
- 5.0 Post-Event Action: Turning Bio International Convention 2026 Knowledge into Results
1.0 Strategic Decision: Should You Really Go for These Four Days at the Bio International Convention 2026?

Fellow protein scientists, antibody developers, and peptide researchers—let’s talk about the harsh reality—one that’s only becoming more evident as Bio International Convention 2026 approaches: this field is getting fiercely competitive, right? Either you’re stuck for months trying to boost protein expression rates in the lab, switching three protocols without success; or your ADC drug’s linker stability just won’t meet standards, causing preclinical data to fluctuate wildly; or you’re watching AI hype rage through the industry, yet have no clue how to apply it to your actual projects. What’s worse, information is becoming increasingly fragmented. One day you stumble upon a cutting-edge paper, the next you hear about a company’s breakthrough technology at events like Bio International Convention 2026—and trying to synthesize it all into a clear direction? That’s next to impossible.
PepTalk 2026, in my view, is not just another “optional” industry conference. It’s the pivotal annual event addressing these core pain points.We shouldn’t treat these four days of travel and time as mere consumption—they must be viewed as a strategic investment. And since it’s an investment, we must calculate the ROI clearly: “What exactly will I gain from this cost?” If you attend merely to “hear the latest updates,” you’ll likely come away empty-handed. Only by setting clear objectives and making precise decisions can these four days become the growth engine for your next year.

1.1 Define Your ROI Objectives: Attend Not to “Listen,” But to “Gain”
I’ve seen too many peers attend conferences like this: clutching thick agendas, rushing from one session to another, overwhelmed by information, filling notebooks with notes, only to return and realize nothing is directly applicable to their projects. The problem lies in “lacking clear ROI goals.”The core purpose of attending isn’t “information intake,” but “precisely acquiring resources that solve problems and create value.” Specifically, you must lock in at least three core objectives, each measurable and actionable.
1.1.1 Technology Validation: Does your core technology still hold up?
In research and product development, the greatest fear is “reinventing the wheel” — believing your lab technology is cutting-edge only to discover it’s outdated when benchmarked against industry standards; or wasting half a year pursuing the wrong direction due to lack of peer feedback.PepTalk 2026 brings together the world’s top players in protein science—from academic heavyweights to industry technical leaders. The peer feedback here is the most direct and valuable “technical health checkup report.”
This validation isn’t about seeking empty compliments like “you’re doing great.” Instead, it’s about finding those “small affirmations”—like when your optimized antibody screening platform earns feedback like “We’ve tried similar approaches, but your refinements are more precise.”Or whether your team’s peptide synthesis process can be validated by suppliers in the exhibition hall with comments like, “This process’s yield has reached top-tier industry standards.” These granular insights prove your technical direction’s validity and optimization potential far more effectively than any paper data.
To streamline technical validation, I recommend creating a “Technical Validation Checklist” before attending conferences. Clearly list your core technologies, key questions to address, and target audience for engagement. This prevents aimless networking during events:
1.1.2 Solving Pain Points: Arrive with Specific Questions, Depart with Solutions
Who in this field doesn’t face a few critical bottlenecks? Perhaps protein expression rates stubbornly hover below 1g/L, peptide synthesis suffers from low cyclization efficiency, or reducing immunogenicity risks in antibody drugs proves elusive.One core value of attending is bringing these “internally unsolvable problems” to the industry’s premier platform for answers—but the key is not to seek vague solutions. You must arrive with “specific problems + clear objectives.”
For instance, if you’re grappling with ADC linker stability, your conference goal shouldn’t be “understanding the latest linker developments.” Instead, it should be: “Identify at least two experts with hands-on experience in conjugation chemistry to discuss specific stability optimization methods; obtain one directly implementable experimental protocol; connect with one institution offering stability testing services.”Another example: if your recombinant protein expression rate remains low, your goals should be: “Identify the core cause of low expression (vector issue, host cell problem, or process parameter issue); acquire at least 2 practical techniques to boost expression rates; connect with 1 supplier offering customized expression systems.”
I’ve compiled a “Pain Point – Solution” matching template. You can use this framework to define your objectives based on your specific challenges:
A crucial reminder: When seeking solutions, avoid fixating solely on “cutting-edge” technologies. Practical industry experience often proves more valuable. For instance, an expert might advise, “You don’t need a new vector—just adjust the induction time and temperature to boost expression by 30%.” Such down-to-earth techniques can break through bottlenecks faster than any theoretical breakthrough.
1.1.3 Trend Forecasting: Identifying Which Technologies Will Become “Mainstream Players” in the Next 18 Months
In research and business decision-making, the greatest fear is “falling behind trends”—spending a year implementing a technology only to discover the industry has already moved on to the next phase.As an industry barometer, PepTalk 2026 gathers the world’s most cutting-edge technologies and talent. The information density here far exceeds what you can gain from papers or reports alone. Your task is to pinpoint the technological directions that will dominate within the next 18 months and position yourself accordingly.
Based on current industry dynamics, I predict three technology directions will experience explosive growth over the next 18 months. These are key areas for attendees to focus on:
| Technology Trends | Core Drivers | Application Scenarios Within 18 Months | Key Focus Areas for Attendees |
| AI-Assisted Antibody/Peptide Design and Optimization | 1. Enhanced computational power + algorithmic iteration significantly boost prediction accuracy; 2. Growing industry data accumulation enables more precise model training; 3. Urgent demand to reduce R&D costs and shorten development cycles | 1. Antibody design for hard-to-drug targets; 2. Peptide structure optimization (enhancing stability, reducing immunogenicity); 3. Virtual screening efficiency boosted by over 50% | 1. Hear practical case studies from AI-driven pharma companies (go beyond theory—understand the full workflow from design to experimental validation); 2. Understand implementation barriers for AI tools (data requirements, hardware costs, staffing); 3. Connect with AI tool providers to secure trial opportunities |
| Novel Peptide-Drug Conjugation Technologies (e.g., dual-function conjugation, site-specific conjugation) | 1. Stability and toxicity challenges in traditional conjugation techniques remain difficult to overcome; 2. Growing demand for multi-target drug development; 3. Clinical value of precision drug delivery increasingly evident | 1. Development of dual-target ADC drugs; 2. Enhanced stability of peptide-small molecule conjugates; 3. Reduced impurity risks during conjugation | 1. Focus on real-world industrial applications (e.g., a pharmaceutical company resolving toxicity issues in XX drug using novel conjugation technology); 2. Assess scalability and feasibility of conjugation technology production; 3. Evaluate CRO/CDMO technical capabilities (ability to undertake relevant projects) |
| Optimization of Cell-Penetrating Peptide (CPP) Delivery Technology | 1. Low intracellular delivery efficiency for macromolecular drugs (antibodies, proteins, nucleic acids); 2. Growing demand for intracellular target drugs in oncology, autoimmune diseases, etc.; 3. Increased requirements for delivery system safety and targeting | 1. Delivery of intracellularly targeted antibody drugs; 2. Conjugated delivery of nucleic acid drugs and peptides; 3. Reducing off-target toxicity of delivery systems | 1. Hear the latest research findings from the delivery technology session; 2. Connect with technical personnel from companies specializing in CPP development; 3. Understand the applicable scenarios for different CPPs (e.g., tumor tissue-specific delivery, cell type-specific delivery) |
Why are these three directions becoming mainstream? Consider AI-assisted design—just a couple years ago, people questioned whether “AI-designed antibodies could be viable.” Now, multiple pharmaceutical companies have advanced AI-designed antibodies into preclinical stages, achieving 3-5 times higher screening efficiency and over 40% cost reduction compared to traditional methods.Within 18 months, as data accumulates and algorithms optimize, AI design will transition from a “niche endeavor” to “standard practice.” Failing to understand and position oneself now will result in being left behind by competitors.
Take cell-penetrating peptide (CPP) delivery technology as another example. Many macromolecular drugs currently target extracellular sites because they cannot penetrate cells. However, intracellular targets hold immense clinical value—solving the delivery challenge could unlock an entirely new market. PepTalk 2026 will feature numerous sessions on CPP modification and targeted delivery, presenting an ideal opportunity for early positioning.
1.2 “Time Cost” Risk Assessment: Who Should Attend? Who Should Stay Home?
For researchers and business professionals, the most precious resource isn’t travel expenses—it’s time. Four days can complete a small experimental cycle or advance a critical BD project. Not everyone should attend the San Diego event. Precisely assess: What are your core objectives? Will your time investment yield higher returns than staying put?
1.2.1 First Clarify: In-Person vs. Virtual Attendance—How to Choose?
Many agonize over whether to attend in person or virtually. There’s no absolute right or wrong—it hinges on your core needs. I’ve compiled a comparison chart to help you decide:
| Core Objective | Recommended Participation Method | Core Advantages | Considerations |
| 1. Seeking high-level collaborators (e.g., multinational pharmaceutical companies, top CDMOs); 2. Advancing BD transactions (e.g., project licensing, technology partnerships); 3. Building deep professional networks (industry leaders, potential partners) | In-Person Participation | 1. Face-to-face communication builds trust and shortens collaboration decision cycles; 2. In-depth exchanges during informal settings (coffee breaks, dinners) cannot be replicated virtually; 3. Directly assess partners’ technical capabilities and team dynamics | 1. Schedule meetings with key figures in advance to avoid wasted trips; 2. Prepare concise project/technology pitches (3-minute elevator pitches); 3. Bring essential materials (e.g., technical white papers, project progress reports) |
| 1. Stay updated on the latest industry technology trends; 2. Learn specific experimental methods/technical skills; 3. Gather real-time industry data. | Virtual Participation | 1. Save time and travel expenses (airfare, hotels, transportation typically cost $10,000–20,000 USD); 2. Review recorded presentations to revisit key content; 3. Access multiple concurrent sessions without venue constraints | 1. Prioritize key sessions and set reminders; 2. Actively engage speakers via online Q&A; 3. Join conference communities to supplement networking opportunities |
| 1. Those seeking knowledge acquisition with moderate networking needs; 2. Participants with tight project schedules unable to attend the entire event | Hybrid Model | 1. Attend core sessions online to save time; 2. Participate in-person for key networking events (e.g., meetings with target partners, specialized workshops); 3. Balance costs and returns | 1. Plan essential in-person activities in advance to avoid wasted travel; 2. Take thorough notes during online sessions and bring questions/ideas for offline discussions |
1.2.2 Key Reminder: These two groups must attend in-person conferences!
First category: Colleagues engaged in BD, business partnerships, or project licensing.We all know in business partnerships that “face-to-face interaction builds rapport”—ten online chats can’t match one in-person meeting. For example, if you want to license your antibody project to a multinational pharmaceutical company, online communication can only convey “project data.” But during an in-person exchange, the other party can intuitively sense your expertise, the reliability of your team, and even understand your project philosophy through casual conversation. These “soft factors” often determine the success or failure of a partnership.I once had a friend pursuing an ADC project licensing deal. After three months of fruitless online talks, he spent just 20 minutes chatting with the other party’s BD director at a PepTalk dinner. The next day, he received an invitation for further discussions, and three months later, the cooperation agreement was signed—that’s the value of face-to-face communication.
Second category: Peers seeking senior collaborators or technical guidance. If you want industry leaders to steer your project direction or collaborate with top CDMOs on process scale-up, attending in person is your only option.For instance, if you want to connect with a top-tier global CDMO to understand their ADC process capabilities, online communication will only yield “standardized promotional materials.” But offline, you can walk into their booth, engage in in-depth discussions with process engineers, and even witness equipment demonstrations and process flow diagrams. This “hands-on” information is simply unattainable online.Moreover, industry leaders are often extremely busy, making it difficult to secure communication opportunities online. At the conference venue, however, you may find chances to engage with them during coffee breaks or after breakout sessions—even a five-minute conversation could provide critical insights for your project.
1.2.3 These two types of attendees can get by with virtual participation!
First: Colleagues seeking purely “knowledge accumulation.” If your current project is progressing smoothly, you have no specific pain points to address, and no immediate collaboration or transaction needs—just a desire to stay updated on industry trends—virtual attendance is perfectly sufficient. After the conference, organizers typically release presentation recordings and slides. You can review these during spare moments, focusing on topics of interest. This saves time and costs while achieving your knowledge-building goals.
Category 2: Colleagues with tight project schedules who can’t spare four days. As researchers, sometimes projects reach critical junctures where even a single day’s absence could impact progress. In such cases, there’s no need to force yourself into the on-site hustle. Virtual attendance lets you advance your project from the lab or office while listening to key presentations. You can even ask questions online, making it more efficient.
1.2.4 The Most Overlooked Risk: The Time Cost of “Ineffective Participation”
Many assume, “Since the company covers travel expenses, attending in person can’t hurt.” Yet the time cost of ineffective participation often outweighs the monetary expense.For example, imagine spending four days running from morning to night across conference halls, attending dozens of presentations, and adding hundreds of WeChat contacts. Yet upon returning, you’ve neither resolved your project’s core issues nor built valuable connections. Those four days were wasted—time you could have used to complete a critical experiment or advance a key collaboration.
Therefore, before deciding to attend any conference, ask yourself these three questions:
1. What is my core objective for attending this event?
2. Is this goal achievable only through in-person attendance?
3. If I don’t achieve my goal, is the time investment worthwhile?
Only when the answers to all three questions are “clear and affirmative” should you decide to attend in person—this is the strategic decision-making mindset of a professional.
1.3 Summary: The core of strategic decision-making is “precision investment”
PepTalk 2026 isn’t an industry fair—it’s a platform for value exchange. Your time, energy, and travel costs are investments; the outcomes—technical validation, solutions to pain points, future trend insights, and valuable connections—are returns. The core of strategic decision-making isn’t “whether to attend,” but “who attends, how they attend, and with what objectives.”
If you’re a BD professional, business partner, or seeking high-level collaborations, attend in-person events with clear ROI goals and dedicate every minute to “value exchange.” If you’re focused purely on knowledge acquisition or facing tight project deadlines, opt for virtual attendance to efficiently capture core insights—this is the first step in transforming participation into a “strategic investment.”
Next, once you’ve confirmed you’re “going,” it’s time to consider the second question: With so many breakout sessions and presentations, how can you listen to get the most valuable information? This is what we’ll discuss in our next section: “Agenda Reconstruction: Breaking Free from Traditional ‘Track’ Restrictions.”

2.0 Agenda Reconstruction: Breaking Free from Traditional “Track” Restrictions at Bio International Convention 2026
After confirming your attendance—whether in-person or online—the next core challenge arises: PepTalk 2026’s packed schedule features over a dozen concurrent sessions spanning topics from protein engineering and antibody therapeutics to peptide synthesis and bioprocessing, plus multiple daily keynotes. How do you choose?
Many peers tend to “check off tracks”: Antibody researchers camp out in the “Antibody Engineering and Applications” session, while peptide specialists fixate on “Peptide Chemistry and Conjugation,” believing this approach offers the greatest “focus.”But after attending three editions of PepTalk, I’ve noticed a pattern: the truly transformative innovations that shift project trajectories rarely emerge from the “deep waters” of a single discipline. Instead, they surface at the “intersections” between fields. This holds especially true for 2026 industry trends—breakthroughs in AI, delivery technologies, and novel conjugation chemistries are blurring the boundaries of protein science. A siloed conference approach risks missing the most valuable insights.
Therefore, my core strategy for this section is: abandon the “one-track mindset” of Pipeline thinking and reconstruct your conference agenda with an “intersection” perspective. Simultaneously, discard the “Keynote supremacy” myth and prioritize speakers based on “practical value”—only then can you precisely extract actionable innovative ideas and methods from the flood of information.
2.1 Abandon “Pipeline” Thinking, Focus on “Intersections”: True breakthroughs often emerge at the convergence of technologies across different fields
Consider this: By 2026, can the bottlenecks in protein science truly be solved through single-domain technological iteration? For instance, can antibody development for hard-to-drug targets succeed solely by optimizing antibody sequences? Can ADC drug stability issues be fundamentally resolved just by improving linker structures? Clearly not.
Today’s industry pain points are fundamentally systemic challenges—they require cross-disciplinary technological collaboration to overcome.The agenda design of PepTalk 2026 precisely cultivates this collaborative ecosystem: it brings together top players from multiple domains—protein design, antibody applications, peptide conjugation, delivery technologies, bioprocessing, AI tools—and the “intersections” between these fields represent the most likely sites for disruptive innovation in 2026.
I’ve identified three most noteworthy cross-track combinations. These aren’t arbitrary pairings of sessions, but rather strategic alignments based on 2026’s technological maturity and industry pain points. I’ll analyze why they generate a “1+1>2” innovation effect and how you can leverage them for value:
| Cross-Track Combinations (Field A + Field B) | Convergence Context (Why these domains need to merge) | 2026 Innovation Drivers (Why Now is the Breakthrough Period) | Practical Value (Core Pain Points Addressed) | Actionable Recommendations for Attendees (Concrete steps to take) |
| Protein Engineering (Design Optimization) + Antibody Therapeutics (Preclinical Applications) | 1. Traditional antibody design relies on trial-and-error methods, resulting in extremely low hit rates for challenging drug targets (e.g., GPCRs, ion channels); 2. Preclinical antibodies often exhibit a disconnect between strong in vitro activity and poor in vivo efficacy; 3. Key drugability metrics like immunogenicity and half-life remain difficult to optimize solely through application-side approaches. | 1. AI-driven protein engineering prediction accuracy has significantly improved (2025 industry data shows <0.5Å deviation between AI-predicted and experimentally measured protein structures); 2. Databases correlating preclinical antibody data with protein structural features are increasingly comprehensive; 3. Pharmaceutical companies’ urgent demand for “First-in-class” antibodies drives deeper integration of design and application. | 1. Design hit rates for antibodies targeting hard-to-drug targets increase by over 30%; 2. Reduce R&D waste from “in vitro effective, in vivo ineffective” compounds (industry average waste rate reaches 40%); 3. Proactively mitigate drugability risks (e.g., immunogenicity, stability issues). | 1. Attend both the “Protein Structure Prediction and Design” and “Preclinical Antibody Development” sessions; 2. Prioritize presentations spanning both domains (e.g., “AI-Driven Antibody Druggability Optimization”); 3. Proactively engage with AI protein design firms and pharmaceutical preclinical teams to establish a closed-loop “design-verification” exchange. |
| Peptide Conjugation Chemistry + Cell-Penetrating Peptide (CPP) Delivery Technology | 1. Peptide drugs exhibit strong targeting but suffer from low intracellular delivery efficiency and susceptibility to enzymatic degradation; 2. Traditional conjugation techniques struggle to achieve efficient, stable linking of peptides with CPPs; 3. Post-conjugation often leads to the trade-off of “enhanced delivery efficiency but reduced activity.” | 1. Novel site-specific conjugation technology has matured (industrial conjugation efficiency exceeded 95% by 2025); 2. Breakthroughs in CPP targeting modifications (e.g., tumor microenvironment-responsive CPPs);3. Surging R&D in peptide-drug conjugates (PDCs) and peptide-antibody conjugates (PACs) urgently requires delivery technology support | 1. Enhance delivery efficiency of intracellularly targeted peptide drugs by over 50%; 2. Extend the in vivo half-life of peptide drugs (from an average of several hours to over 24 hours); 3. Resolve the industry challenge of “compromise between delivery and activity.” | 1. Attend the “Peptide Conjugation Chemistry” and “Macromolecular Delivery Technologies” sessions, focusing on case studies matching conjugation methods with delivery systems; 2. Ask speakers about “optimal conjugation sites/methods for specific CPPs with peptides”; 3. Connect with peptide CDMOs and CPP technology suppliers to explore joint validation collaborations |
| AI-Driven Protein Characterization + Bioprocess Scale-Up Technology | 1. Protein stability and aggregation risks remain unpredictable during bioprocess scale-up (industry average failure rate reaches 25%); 2. Traditional characterization methods are lagging (e.g., offline detection cannot monitor process changes in real time); 3. Complex correlations between process parameters and protein quality attributes hinder optimization | 1. Combining real-time online characterization technologies (e.g., Raman spectroscopy, dynamic light scattering) with AI algorithms enables real-time prediction of quality attributes; 2. Comprehensive databases on protein aggregation and degradation mechanisms allow AI models to accurately identify risk points; 3. Increased pharmaceutical industry demand for process robustness (regulators like the FDA are strengthening process quality control) | 1. Reduce process scale-up failure rate (from 25% to below 10%); 2. Minimize experimental iterations for process optimization (industry average reduced from 15 to under 5); 3. Meet regulatory process control requirements | 1. Attend the “Bioprocess Scale-Up and Control” and “AI Applications in Biomanufacturing” sessions; 2. Focus on practical case studies combining “real-time characterization + AI prediction” (e.g., “AI-Driven Recombinant Protein Process Scale-Up Optimization”); 3. Gather information on tools/vendors integrating process characterization data with AI models to assess feasibility for lab/production adoption. |
Let me illustrate the value of this cross-disciplinary innovation with a real-world example: At the 2024 PepTalk conference, a pharmaceutical company shared their experience developing a peptide drug targeting an intracellular site. Using traditional conjugation techniques to link CPPs resulted in only 15% delivery efficiency and a 30% loss of peptide activity.Later at the conference, they connected with a team specializing in site-specific conjugation and engaged with a CPP delivery technology company. Ultimately, they adopted “cysteine site-specific conjugation” combined with “tumor microenvironment-responsive CPPs.” This approach not only boosted delivery efficiency to 60% but also preserved over 90% of the peptide activity. The project has now advanced to the preclinical candidate compound stage.
By 2026, such cross-innovation opportunities will only multiply—as breakthroughs in AI, conjugation chemistry, and delivery technologies achieved in 2024-2025 now enter a critical phase of “practical integration.” If you remain fixated on your own “little corner,” you’ll miss opportunities that directly solve your project’s pain points.
Here’s a practical tip: Before attending, download the full agenda from the PepTalk website. Highlight “potential cross-disciplinary areas” related to your core challenges with different colors (e.g., if you work on ADCs, mark “Conjugation Chemistry,” “Delivery Technology,” and “Bioanalytics”). Then identify sessions covering multiple areas simultaneously and prioritize attending those.If no perfect matches exist, intersperse sessions from related fields—like attending conjugation chemistry in the morning, delivery technology in the afternoon, then actively seeking synergies between them while reviewing notes at night.
Additionally, when attending cross-disciplinary sessions, adopt a “problem-oriented” mindset. Ask questions like: “Could this protein design technology address the drugability issues of my antibody?” or “Is this conjugation method compatible with the CPPs I’m currently using?” Only by proactively establishing connections can you transform others’ technologies into your own solutions.
2.2 Speaker Weighting Evaluation Method: Not All Keynotes Hold Equal Importance
Many colleagues treat “Keynote” sessions on conference agendas as “must-attend” events, assuming keynote speakers are top experts whose content holds the most value. Yet after attending numerous conferences, I’ve observed a pattern: for practitioners like us, the value of many keynotes pales in comparison to a single session by an industry project lead.
The core reason lies in this: a speaker’s value isn’t determined by the “size of their title,” but by “whether they can provide actionable insights.” The speaker lineup for PepTalk 2026 will still be divided into two main camps: academia and industry. The focus and value dimensions of these two camps are entirely different. We must learn to “filter based on need” rather than blindly follow trends.
2.2.1 First Understand: What’s the Core Difference in Value Between Academic vs. Industry Speakers?
I’ve created a table to clearly outline the core differences between the two, helping you make quick judgments:
| Evaluation Dimensions | Academic Speakers (e.g., university professors, research institute experts) | Industry Speakers |
| Core Content Shared | Breakthroughs in fundamental research, theoretical innovations, exploration of cutting-edge technologies (e.g., novel protein folding mechanisms, AI algorithm principles) | Practical case studies, project experience, problem-solving approaches (e.g., “Linker optimization process for an ADC project,” “Five key steps to enhance protein expression rates”) |
| Value Proposition | Trend insights, expanding perspectives (showing you “what the future might look like”) | Problem-solving and practical implementation (showing you “what you can do now”) |
| Target Audience | 1. Basic research peers; 2. Teams planning long-term technology roadmaps (3-5 years); 3. Researchers requiring theoretical foundations | 1. Colleagues engaged in applied R&D and process development; 2. Teams facing specific project challenges; 3. Enterprises/labs seeking rapid technology implementation |
| Information Density (Practicality) | Low – Medium (Theory-heavy, few case studies, high implementation barriers) | Medium-High (Numerous case studies, detailed guidance, low implementation barriers) |
| Common pitfalls | 1. Technology remains in the lab phase, 3-5 years away from industrial application; 2. Focuses solely on success stories without mentioning failure risks; 3. Presents perfect theory but ignores actual costs and process limitations | 1. Content is limited by corporate confidentiality, obscuring critical details; 2. Case studies are highly specific and difficult to replicate; 3. Excessive promotion of proprietary technology/products |
Among industry speakers, the value of insights varies dramatically by title—the most valuable presenters are “Project Leads,” not “Chief Scientific Officers (CSOs)” or “Executives.”
Why? Because CSOs and executives focus on “strategic-level” topics—like “future R&D directions” or “industry trend assessments.” While impressive, these offer little practical help for solving immediate project challenges.Project leads, however, are the “frontline commanders.” They immerse themselves in projects daily, having navigated the entire journey from concept to execution. They know where pitfalls lurk and which methods truly work, sharing insights born from hard-won experience.
Take this example: At the 2024 PepTalk conference, a presentation on “Recombinant Protein Process Scale-Up” was delivered by a project lead from a top CDMO, not an executive.Instead of touting “how advanced our company’s processes are,” he shared: “Last year, while scaling a recombinant protein project for a client to 2000L, we encountered protein aggregation issues. We tried four solutions—the first three failed. Ultimately, we discovered it stemmed from the synergistic effect of stirring speed and pH. After adjustments, yield jumped from 60% to 85%.”— Every detail in this kind of sharing (like the adjustment range for stirring speed or the precision of pH control) can be directly applied to our own projects. That’s what truly constitutes “actionable insights.”
2.2.2 For the 2026 PepTalk, prioritize these three types of speakers (in order of priority)
Top Priority: CRO/CDMO Project Managers and Process Engineers
The core value of these speakers lies in their “rich hands-on experience and having navigated more pitfalls than you’ve conducted experiments”—they tackle real-world industry pain points daily across diverse client projects. Driven by delivery outcomes, their shared methods are “proven and actionable.”
For instance, colleagues working on recombinant protein purification might encounter issues like “incomplete removal of impurities” or “erratic recovery rates.” CDMO process engineers, however, may have handled dozens or even hundreds of similar projects. They know “which chromatography step to adjust the elution gradient” and “how to optimize purity through buffer formulation tweaks.” These details aren’t found in papers and aren’t easily discovered in the lab.
More importantly, these speakers have minimal “confidentiality concerns”—they share “universal process techniques” rather than core data from specific projects, enabling them to deliver genuine insights. For instance, at the 2023 PepTalk conference, a process engineer from a leading CRO presented “Optimizing Recombinant Protein Inclusion Body Renaturation,” directly providing buffer formulation ratios for different protein types, timing control for dialysis steps, and even mentioning details like “adding 0.1% glycerol during renaturation reduces aggregation.” Colleagues I know applied these methods immediately, boosting their renaturation success rate from 40% to 70%.
Practical advice for engaging with such speakers:
- Approach them immediately after the presentation—don’t wait for the session to end. Instead of asking “I’d like to learn about refolding techniques,” pose a specific question: “We’re refolding inclusion bodies of a certain cytokine with only 35% recovery using Tris buffer at pH 8.0. What parameters do you suggest adjusting?”
- When exchanging contact details, state your needs clearly: “Our team is advancing a pilot-scale project for a recombinant protein and may need future consultation on process scaling. Would it be okay to connect on LinkedIn?” — Specific requests make people more willing to stay in touch.
- Bring a simple project summary (one page is sufficient). If the conversation flows well, present it: “Here’s our current project status. What potential risks do you see in the process development phase?” — Professional preparation earns deeper guidance.
Second Priority: Project leads and technical experts in early-stage R&D (pre-IND/Phase I clinical) at large pharma companies
The value of these speakers lies in their “understanding of clinical needs, helping you avoid the pitfall of ‘disconnect between R&D and clinical practice’.” — Positioned at the critical juncture of “transitioning from lab to clinical,” they know which technical metrics are truly required for clinical trials and which optimization efforts are “pointless.”
For instance, colleagues developing antibody drugs might spend considerable time optimizing antibody affinity, believing that “higher affinity is always better.” However, project leaders in early-stage drug development will tell you:In reality, achieving an affinity of 1 nM is sufficient during the preclinical stage. Over-optimization may actually increase immunogenicity risks. We had a project where excessively high affinity led to accelerated clearance in vivo, forcing us to make adjustments.” Such insights from “pitfalls they’ve encountered” can save you considerable R&D time and costs.
Another hallmark of their insights is “balancing technology with compliance.” By 2026, FDA and EMA regulations for biologics will intensify, particularly regarding quality by design (QbD) requirements. Project leads at pharmaceutical companies understand the core regulatory focus areas best—such as “which process parameters must be incorporated into control strategies” and “which quality attributes qualify as critical quality attributes (CQAs).” This information is invaluable for projects advancing into clinical trials.
Practical advice for engaging with these speakers:
- Focus on their “project failure case studies”—many speakers briefly mention “we also encountered XX issue” at the end of their reports. Take careful notes on these points and even ask: “How did you determine this issue was a critical clinical barrier? Did you have corresponding solutions?”
- When discussing, ask questions from a clinical perspective: “From preclinical to Phase I clinical trials, what do you consider the most overlooked yet critical antibody drugability metric?” Avoid focusing solely on technical details; instead, uncover their decision-making logic.
- If your project is also advancing into clinical trials, proactively share: “Our project is currently in the preclinical candidate compound stage, and we’re developing QbD-related control strategies. Which experiments do you consider essential during the process characterization phase?” — Shared scenarios quickly build rapport.
Third Priority: Technical Experts (Non-Sales) from Niche Technology Providers
These speakers are often overlooked, yet their value is frequently underestimated—they represent “cutting-edge niche technologies,” and their deep expertise stems from focusing on a single domain.
For instance, a niche startup in AI-driven protein design may not have industry-leading experts, but their tools might achieve industry-leading performance in specific scenarios (like GPCR target antibody design). Similarly, a supplier of novel chromatography media might possess core expertise in “how to enhance recovery rates of difficult-to-purify proteins using new media.”
Unlike large-scale suppliers, niche providers’ technical experts are more willing to share specific technical details. Since they need conference exposure to attract potential clients, asking questions like “How does your tool address XX issue?” will yield detailed operational steps, parameter settings, and even trial opportunities.
Practical tips for engaging these speakers:
- Research the supplier’s technical focus beforehand and ask targeted questions: “For your AI-driven antibody design tool targeting membrane proteins, what is the approximate hit rate? How does it outperform traditional methods?” Specific questions help identify genuine technical experts and avoid pure salespeople.
- Proactively seek “small-scale validation collaborations”: “We have an antibody project targeting a challenging drug target and want to test your technology. Could you provide a complimentary small-sample design service? If results are promising, we’d consider deeper collaboration.” Niche suppliers often welcome such opportunities, creating mutual benefits.
- Join their technical exchange groups: Many niche suppliers host online technical communities. After discussions, ask: “Do you have a technical exchange group? I’d like to stay connected with your team to learn about the latest technological advancements.” This ensures ongoing value rather than severing ties after meetings.
2.2.3 Practical Speaker Screening Tool: Create a “Weighted Scoring Sheet” to Avoid Blind Conference Attendance
To help you efficiently screen speakers, I’ve compiled a “Speaker Weighted Scoring Sheet.” Before the event, score speakers based on their agenda profiles. Prioritize those scoring ≥12 points, while those ≤8 points may be skipped or reviewed later via recording:
| Scoring Dimensions | Weight | Scoring Criteria (1-5 points) |
| Richness of Practical Case Studies | 4 points | 1 point: No examples; 3 points: 1-2 examples with vague details; 5 points: 3+ specific examples including data and steps |
| Alignment with Core Pain Points | 3 points | 1 point: Completely irrelevant; 3 points: Partially relevant; 5 points: Directly addresses core pain points of current project |
| Speaker’s Industry Experience (Practical) | 3 points | 1 point: <5 years; 3 points: 5-10 years; 5 points: >10 years with frontline project experience |
| Interaction Willingness (Past Feedback) | 2 points | 1 point: Rarely answers questions; 3 points: Answers but not in depth; 5 points: Willing to share additional insights and proactively offer follow-up assistance |
| Technical Cutting-Edge (2026 Trends) | 2 points | 1 point: Traditional technology; 3 points: Slightly innovative; 5 points: Aligns with 2026 core trends like AI and novel conjugates |
| Compliance/Clinical Perspective (if applicable) | 2 points | 1 point: No relevance; 3 points: Brief mention; 5 points: In-depth analysis of regulatory requirements and clinical needs impacting technology |
Example: If a speaker is a “CDMO process engineer (12 years’ experience)” presenting on “5 Practical Cases of ADC Drug Process Scale-Up,” and your project involves ADC process scale-up, the scoring might be:Practical Case Richness 5 points + Relevance 5 points + Experience 5 points + Willingness to Engage 3 points + Cutting-Edge Nature 3 points + Compliance Perspective 3 points = 24 points. Such presentations must be prioritized; prepare questions in advance and engage immediately after the session.
If a presentation is titled “University Professor Shares ‘Theoretical Models for AI-Driven Protein Design’ with No Practical Examples,” the scoring might be: Practical Examples 1 point + Relevance 3 points + Experience 3 points + Willingness to Engage 3 points + Cutting-Edge 5 points + Regulatory Perspective 1 point = 16 points. If your project involves basic research, you may attend;For applied R&D projects, consider watching the recording later to save time for more practical sessions.
2.2.4 Three Pitfalls to Avoid in Ineffective Presentations
- Beware of “Pure Vendor Promotion” Presentations: Some supplier presentations focus solely on touting “how great our product is” without any case studies or data—just product pitches. Skip these entirely; visiting their booth for direct questions is more efficient.
- Avoid “Pure Theory Without Implementation”: If a speaker spends the entire session discussing principles or models without any “how-to-implement” strategies, or even mentions “this technology is still in the lab stage,” it’s not worth your time unless you’re doing fundamental research. The core demand in 2026 is “implementation,” not “hearing stories.”
- Don’t chase “title prestige”: Even a Nobel laureate’s keynote is pointless if the topic doesn’t address your core pain points. For example, if you work in peptide synthesis but attend an AI algorithm keynote, it may sound impressive but offers zero practical value for solving your problems—pure time-wasting.
2.2.5 The “Flexibility Principle” for Scheduling: Reserve ample time for serendipitous encounters; avoid overbooking your schedule.
Many attendees pack their schedules from 9 AM to 5 PM, attending every session. The result? Exhaustion by day’s end, mountains of notes, yet little substantive value gained—a classic case of “ineffective busyness.”
The core principle for 2026 conference scheduling is: allocate 70% of time to “targeted sessions” and 30% to “flexible networking.” Many valuable exchanges occur during coffee breaks or lunches outside formal sessions, not during presentations.
For instance, after attending an ADC process presentation in the morning, you might strike up a 15-minute conversation over lunch with a technical expert specializing in ADC linkers seated nearby. Their recommendation of a novel coupling reagent could resolve a core challenge in your project—making this serendipitous encounter potentially more valuable than attending three presentations.
Therefore, when planning your schedule, be sure to leave room for flexibility:
- Allocate at least one hour of “free time” daily: linger during coffee breaks to chat with speakers and peers; explore the exhibition hall after lunch to proactively connect with target suppliers; or find a quiet spot to organize morning notes and digest key insights.
- Avoid scheduling two “high-value presentations” simultaneously: If two key sessions conflict, don’t agonize over “which is more important.” Choose one to attend live and review the other via recording. The value of live attendance lies in interaction and networking, not merely “consuming content.” Sacrificing engagement to rush between sessions is counterproductive.
- Set aside 1-2 hours each evening for note-taking: After daily sessions conclude, avoid rushing to dinners or hotel rest. Dedicate 1-2 hours to organize notes, highlighting “key technical points,” “contacts requiring follow-up,” and “unresolved issues.” This transforms daily insights into actionable resources rather than fleeting memories.
Here’s a flexible agenda template for reference (based on a single day):
| Time | Schedule | Core Objective |
| 9:00-10:30 | Featured Presentation A (CDMO Process Engineer Sharing) | Learn practical techniques for process scale-up. 10-minute Q&A with the speaker following the presentation |
| 10:30–11:00 | Coffee Break + Flexible Networking | Proactively engage with neighboring attendees to understand their project challenges and exchange contact information. |
| 11:00-12:30 | Featured Presentation B (Early-stage R&D Lead from Pharmaceutical Company) | Understand clinical perspectives on drugability requirements; ask 1-2 questions about QbD. |
| 12:30–14:00 | Lunch + Exhibition Hall Tour | Engage with technical experts from 1-2 target suppliers to validate core technical issues |
| 14:00-15:30 | Free time | Organize morning notes, highlight key information; or meet with 1 pre-scheduled peer/partner |
| 3:30 PM–5:00 PM | Cross-Domain Presentation C (AI + Protein Characterization) | Explore opportunities for technological convergence; join group discussions after the presentation to share your project scenarios |
| 7:00 PM–8:00 PM | Organize notes + adjust next day’s agenda | List “Three Key Action Items” (experiment adjustments / networking follow-ups / technical consultations) to optimize Day 2 attendance plan |
This template centers on “quality over quantity”—focus on 2-3 high-value talks daily, leaving ample time for networking and reflection. This approach maximizes valuable insights and connections without burnout.
2.3 Summary: The core of agenda restructuring is “putting yourself at the center”
Many attendees fall into the passive trap of being “led by the agenda” — rushing to keynote sessions because others say they’re important, or crowding into popular breakout rooms on a whim. This wastes significant time without delivering what you truly need.
The 2026 PepTalk agenda restructuring strategy centers on “putting yourself first”:
- Use an “intersection” perspective to filter content, focusing only on cross-disciplinary insights that address your core pain points or spark innovative thinking;
- Prioritize speakers based on “practical value,” abandoning blind faith in titles to focus on frontline experts who provide concrete methods and real-world case studies;
- Apply the “flexibility principle” when scheduling time, leaving ample space for networking and digestion so that information and connections can truly translate into value.
Remember: Your agenda is merely a reference, not a mandatory “to-do list.” Your core objective is to “reclaim” resources that solve problems and advance projects—not to “sit through” every presentation.
Next, we’ll explore one of PepTalk’s core values—networking. But not the inefficient kind that ends with exchanging business cards, but “strategic networking” that fosters collaboration and inspiration. In the following section, we’ll break down how to pinpoint your key partners among 1,500 attendees, transforming “aimless” networking into a high-value investment.
2.4 Advanced International Elite Strategy: Overcoming Cultural and Economic Barriers (Advanced International ROI)
Those of us in international business know that attending cross-border conferences and negotiating partnerships involve more than just technical alignment and commercial talks. Hidden barriers lurk beneath the surface: exchange rates fluctuate wildly, potentially halving agreed-upon profits; unexpected costs like U.S. gratuities and resort fees push budgets over the edge; American clients lose patience after half an hour of small talk before getting to the point;You want to discuss core technology, but get stuck on a confidentiality agreement that takes forever to sign…
Unlike technical issues with clear solutions, these cultural and economic barriers often determine the success or failure of cross-border collaborations—even impacting your ultimate ROI from attending this conference.So in this section, I won’t lecture on abstract “international etiquette.” Instead, I’ll focus on real-world scenarios within our protein science, antibody/peptide fields, dissecting “real problems” faced by both decision-makers and executors: How to lock exchange rate risks and hidden costs within manageable ranges? How to communicate with U.S. peers efficiently without stepping on landmines? How to leverage San Diego’s local biotech ecosystem to capture incremental value beyond conference halls?
This is pure actionable content. Whether you’re leading a team to negotiate CDMO partnerships, seek licensing projects, or engage with overseas VCs, you’ll find direct applicability.
2.4.1 Cross-Border Finance & ROI Risk Management (The Financial & Economic Playbook)
The logic of “doing the math” in cross-border business differs entirely from domestic deals. In China, once a price is agreed upon, contracts are signed and payments made with few variables in between. But internationally, the gap between reaching an intent agreement and actual payment can span 3-6 months. A single exchange rate fluctuation or unexpected hidden cost can flip a previously positive ROI into negative territory.
In our industry, whether it’s CDMO pilot collaborations, technology licensing, or equipment procurement, the sums involved are substantial—ranging from hundreds of thousands to millions or even tens of millions of dollars. Neglecting any financial detail could render your efforts futile. Therefore, we’ll clarify the calculations and eliminate risks by focusing on two core areas: “exchange rate locking” and “hidden fees + tax optimization.”
2.4.1.1 Locking Down the FX Risk in Contract Terms
Let me share a real-world example: In 2024, a domestic pharmaceutical company I know negotiated a pilot-scale ADC drug project with a leading U.S. CDMO. The total contract value was $12 million, payable in three installments: 30% ($3.6 million) upfront, with the remainder due within six months.
At the time of negotiation, the RMB/USD exchange rate was 6.8:1, translating to a total budget of approximately 81.6 million RMB.However, by the time the framework agreement was signed and the second installment was due three months later, the RMB had depreciated to 7.2:1. This single installment alone cost nearly 1.5 million RMB more than originally budgeted. By the third payment, the exchange rate had reached 7.3, pushing the total budget over by over 4 million RMB—equivalent to the cost of equipping a small laboratory.
This is the “exchange rate trap” in cross-border collaborations. Antibody and peptide projects already have lengthy R&D cycles, and international negotiations and execution take even longer—anywhere from six months to one to three years. Losses from exchange rate fluctuations can easily exceed your projected profits.Especially now with global economic instability and the dollar fluctuating between strength and weakness, “gambling on exchange rates” is simply unrealistic. Risks must be preemptively locked in through contract terms.
Advanced Insight: Exchange rate risk is not a “matter of luck,” but a “strategic issue.”
Many peers dismiss exchange rate fluctuations as “force majeure beyond control,” yet currency hedging is standard practice in international business negotiations. Collaborations in our field of protein science—whether CDMO services, technology licensing, or joint R&D—share distinct characteristics: large sums, extended timelines, and clearly defined payment milestones. These precisely define scenarios where exchange rate risk management is most critical.
Here’s a crucial reminder: Don’t wait until the formal contract to address exchange rates. Ideally, clearly define exchange rate terms in the Letter of Intent (LOI) or Framework Agreement stage. At this point, both parties are still negotiating, making consensus easier to reach. By the formal contract stage, many terms are already fixed, making adjustments to exchange rates much harder.
Additionally, payments in our industry are often tied to project milestones (e.g., payment upon pilot test completion, payment upon preclinical data approval). Each milestone has a relatively clear timeline, providing an excellent foundation for utilizing “forward contracts” or “exchange rate range agreements.” By accurately predicting each payment date, you can lock in exchange rates with your bank in advance.
Action Recommendations: 3 Implementation Approaches for Different Collaboration Scenarios
Based on my experience with multinational collaborations, I’ve compiled three most practical approaches to managing exchange rate risk, arranged from simplest to most complex. Select based on your collaboration’s financial scale and timeline:
| Approach | Core Logic | Applicable Scenarios | Advantages | Considerations | Practical Case Study (Our Industry) |
| Contractual Agreement: “Fixed Settlement Currency + Reference Exchange Rate” | Contractually stipulate: All payments shall be settled in USD, using the “central bank mid-market rate on the date of signing the Letter of Intent” as the reference. If exchange rate fluctuations exceed ±3% at the time of payment, both parties shall share the risk proportionally. | Medium-sized cooperation amounts (US$500,000–3,000,000), 6–12 month cycles | Simple operation requiring no additional financial institution coordination, facilitating mutual agreement | Clearly specify in the contract the “source for obtaining the reference exchange rate” (e.g., People’s Bank of China website, Federal Reserve website) to prevent future disputes | A domestic peptide company partnered with a U.S. CRO. The exchange rate on the LOI signing date was 6.9, with an agreement to share fluctuations exceeding 3%. At payment time, the rate was 7.15 (a 3.6% fluctuation). Ultimately, both parties each bore 0.3%, saving the company nearly $50,000. |
| Utilize bank forward contracts | Agree with the bank to exchange a fixed amount of USD at a predetermined exchange rate at a future date (e.g., 3 months or 6 months later). | Suitable for large transaction amounts (over $3 million) and cycles exceeding one year | 100% exchange rate lockout completely mitigates fluctuation risk, suitable for large-scale long-term collaborations | Requires a margin payment (typically 5-10% of the contract value) and precise forecasting of payment schedules, with 1-2 months advance coordination with the bank | A biopharmaceutical company signed a 2-year, $20 million cooperation agreement with a U.S. CDMO, payable in 4 installments. They pre-signed 4 forward contracts with the bank, locking in exchange rates for each payment period. Regardless of subsequent rate fluctuations, total expenditures deviated from the budget by no more than 1%. |
| Agreed upon an “exchange rate fluctuation range,” with automatic adjustments triggered when rates exceed the range. | The contract specifies an exchange rate band (e.g., 6.8–7.3). If the payment date rate falls within this band, settlement occurs at the actual rate. If outside the band, the excess cost is borne by the recipient (or shared between parties). | Uncertain cooperation cycle (e.g., 1-2 years with flexible payment schedules) and moderate transaction amounts | Balances flexibility and risk control by avoiding upfront exchange rate locking, reducing capital tied up | Set reasonable ranges based on 1-2 years of historical volatility to avoid frequent adjustments from overly narrow bands | A domestic ADC company partnered with a U.S. technology supplier, setting an exchange rate band of 6.9–7.4. The first payment settled at 7.2 (within band) at the actual rate. The second payment settled at 7.5 (outside band), with the supplier absorbing the 0.1 RMB per dollar difference, saving the company 200,000 RMB. |
Here’s a crucial reminder: Regardless of the method chosen, clearly define the “exchange rate calculation benchmark” in the contract.For example, stipulate “based on the USD/CNY midpoint rate published by the People’s Bank of China one business day prior to payment” or “based on the effective USD exchange rate published on the Federal Reserve’s official website during the same period.” Vague wording leads to disputes later—such as one party claiming the highest daily rate applies while the other insists on the midpoint rate, ultimately wasting time and damaging relationships.
A special scenario: If the collaboration involves technology licensing + milestone payments spanning over 3 years, exchange rate volatility becomes more unpredictable. In such cases, consider “phased exchange rate locking”—upon achieving each milestone, sign a corresponding forward contract with the bank based on the next phase’s payment schedule. This approach avoids the risks of long-term locking while controlling costs for each individual payment.
2.4.1.2 Hidden Costs & Tax Considerations
The most common mistake when attending international conferences or negotiating partnerships is “calculating only visible costs while overlooking hidden expenses.” Attending PepTalk in San Diego might seem budgeted as “airfare + hotel + conference registration,” but actual spending could exceed the budget by 20-30%—these additional costs represent uniquely American hidden fees.
More critically, mishandling these expenses not only blows your budget but may also impact tax deductions upon returning home, resulting in a “double loss.” Therefore, we must not only identify “which costs sneak away” but also understand “how to spend to maximize deductions.”
Deep Insight: 90% of International Attendees Overlook These Hidden Costs
Let’s break down a real-world “4-day San Diego conference hidden cost breakdown” for a 2-person team staying at the Hilton Bayfront (the main conference hotel) and attending 2 business receptions:
| Cost Category | Visible Costs | Hidden Cost Breakdown | Actual Expenditure (Per Person) | Percentage of Total Budget |
| Hotel Expenses | $350 per night (official website price) | 1. Resort Fee: $35/night (includes Wi-Fi, gym, pool access; mandatory charge); 2. City Tax: 12% (calculated on total of room rate + resort fee) | $350 + $35 + ($350 + $35) × 12% ≈ $430 per night | 23% higher than listed price |
| Meal Costs | Lunch: $50 per person, Dinner: $100 per person | 1. Gratuity: Lunch 18% ($9), Dinner 20% ($20); 2. Sales Tax: 7.75% (Lunch $3.88, Dinner $7.75) | Lunch: 50 + 9 + 3.88 ≈ $62.88; Dinner: 100 + 20 + 7.75 ≈ $127.75 | 20-25% higher than estimated |
| Business Entertainment (2 events) | Dinner: $200/person (estimated) | 1. Gratuity: 20% ($40); 2. Sales tax: 7.75% ($15.50); 3. Beverage charges: Average $80/person (U.S. restaurant beverages are expensive and include taxes) | 200 + 40 + 15.5 + 80 ≈ $335.5 per event | 67% higher than estimated |
| Other miscellaneous fees (transportation, printing, etc.) | $50 per person | 1. Airport-to-hotel taxi fare: $80 per person round-trip (includes 15% tip); 2. Conference material printing fee: $15 per person (high hotel printing costs, $1–2 per page) | 80 + 15 ≈ $95 | 90% higher than estimated |
Excluding airfare and conference registration fees, local expenses alone for just 4 days exceeded estimates by 20-30% per person. For a 5-person team, these hidden costs could add up to an extra $10,000-$20,000—equivalent to consumables for a small-scale experiment.
Here are several U.S.-specific hidden cost “hotspots” to prioritize avoiding:
- Resort Fee: High-end hotels along the bayfront, such as Hilton Bayfront and Marriott Marquis, almost universally impose mandatory resort fees ranging from $30 to $45 per day. This charge applies regardless of whether you use Wi-Fi or the gym facilities. Many international attendees overlook this fee during booking and only discover the unexpected charge upon checkout, leaving them with no recourse but to absorb the cost.
- Tipping Culture: This is where mistakes are most likely to occur. Standard tipping guidelines for business settings in the U.S. are as follows: 18-20% for restaurant meals (the more people in your party, the higher the tip percentage; for example, 20% is recommended for groups of 10 or more), 15-20% for taxi rides, $2-5 per night for hotel housekeeping (leave on the bedside table), and $1-2 per piece for airport luggage handling.For business entertainment, such as dining with a CDMO Technical Director, tipping too little (e.g., below 15%) may be perceived as disrespectful and negatively impact cooperation impressions.
- Sales Tax and City Tax: San Diego’s sales tax is 7.75%, and the hotel city tax is 12%. These taxes are not included in the listed price but are added at checkout. Tax rates vary by state—for example, California and New York have higher sales taxes than Texas. If you plan to visit other states later, research their local tax rates in advance.
Actionable Recommendations: Balancing Budget Control with Maximized Tax Deductions
Every dollar spent should not only deliver value but also qualify for tax deductions. Domestic enterprises often benefit from tax incentives for R&D expenses and business travel costs (e.g., additional deductions for R&D expenditures), provided documentation is compliant and traceable. Considering our industry’s characteristics, here are three practical recommendations:
- Secure “all-inclusive packages” upfront to minimize hidden costs:
- When booking hotels, prioritize packages that include breakfast and exclude additional resort fees. Alternatively, directly contact the hotel’s conference team, identify yourself as the “PepTalk conference group,” and negotiate waivers for some resort fees (many hotels offer discounts to conference groups).
- For business entertainment, opt for “set menu” restaurants. Pre-book business packages covering food and beverages, requesting the restaurant to provide a total price upfront (including taxes and gratuity) to avoid unpleasant surprises at checkout.For example, when negotiating with a U.S. pharmaceutical company, communicate with the restaurant beforehand: “10-person business set menu with 3 main courses + beverages, total cost.” Request a detailed breakdown to prevent disputes later.
- Always request formal receipts/invoices for all expenses:
- For restaurant meals, hotel stays, and taxi rides, proactively request invoices and have them marked “for business purposes” (e.g., “Business Meeting with XX Company”). Especially for hotel expenses, ask the front desk to print a “detailed expense breakdown” listing room charges, resort fees, and taxes to facilitate reimbursement and tax deductions upon returning home.
- Note: In the U.S., “Receipt” and “Invoice” are distinct — a Receipt is a transaction receipt, while an Invoice is a formal document (including a taxpayer identification number). Tax deductions require an Invoice, so when communicating with suppliers or restaurants, explicitly state: “Need an invoice for tax deduction.”
- Tax Deduction Pitfall Guide:
- Consult your finance or tax advisor in advance:
- What conference expenses in our industry qualify for deduction? Under Chinese tax law, “meeting fees, travel expenses, and business entertainment costs directly related to R&D activities” can be classified as R&D expenses or period expenses, qualifying for corresponding tax benefits. For example, conference fees and hospitality costs incurred to establish CDMO partnerships for ADC projects are deductible. What expenses are non-deductible? Purely entertainment-related expenditures, such as beach parties or song-and-dance gala costs, cannot be claimed as business expenses. Additionally, while gratuities are necessary expenses, they must be itemized on invoices alongside corresponding meal costs and service charges. Standalone gratuity receipts are non-deductible.
- Consult your finance or tax advisor in advance:
- Recommendation:
- Before attending, inform your company’s finance and tax advisors of your purpose and anticipated expenses (airfare, lodging, hospitality, etc.). Clarify which documents must be retained and what information must appear on invoices to avoid disallowance due to non-compliant documentation upon return.
Positive Case Study: In 2025, a domestic AI protein design startup sent a three-person team to PepTalk for partnership discussions. Before departure, they coordinated with finance and tax advisors to confirm that “all expenditures require invoices bearing the taxpayer identification number and explicitly stating business purposes.” During the conference, they booked hotel accommodations using the conference team package, waiving resort fees;For business hospitality, they selected a package including taxes and gratuities, obtaining formal invoices. Upon returning to China, their conference expenses (approximately $60,000) were fully recognized as R&D costs, qualifying for a 175% additional deduction. This resulted in nearly RMB 100,000 in corporate income tax savings—demonstrating the value of “advance planning,” which not only controlled the budget but also maximized tax benefits.
2.4.2 Mastering Cross-Cultural Dialogue
As tech professionals, we often rely on “data-driven communication,” assuming that “strong technical skills and solid projects eliminate communication barriers.” However, cross-border communication isn’t solely about technical prowess. What you perceive as “attentive listening” might be interpreted as “lack of response,” and what you see as “building rapport through small talk” could be viewed as “wasting time.”
American business culture centers on “efficiency” and “directness,” starkly contrasting with China’s emphasis on “subtlety” and “social etiquette.” Especially during high-intensity meetings like PepTalk, where participants juggle multiple daily sessions, time is precious. Your communication style directly determines whether others will engage in deeper collaboration.
Here, I’ll break down communication challenges faced by both decision-makers and operational teams through three practical areas: “etiquette red lines,” “small talk techniques,” and “time zone management.” This approach helps you avoid pitfalls while swiftly building trust and advancing collaboration.
2.4.2.1 Etiquette Red Lines & Punctuality
Let me share a real-life “failed case” I witnessed: At the 2024 PepTalk event, a team from a Chinese pharmaceutical company scheduled a 10 a.m. meeting with the Technical Director of a leading U.S. CDMO at the CDMO’s booth.The pharmaceutical team arrived 15 minutes late due to jet lag from the previous night. Upon arrival, they attempted to engage in small talk, remarking, “The weather in San Diego is truly lovely” and “Your booth is impressive.”
Unexpectedly, the CDMO’s technical director cut straight to the point: “Our schedule is tight—we only have 30 minutes. Let’s get right into your project requirements.” Throughout the meeting, the representative kept checking their watch and gave perfunctory answers. After just 20 minutes, they ended the discussion citing “another meeting scheduled.” What had been a promising collaboration fell through entirely due to “tardiness + inefficient small talk.”
This isn’t an isolated incident. In American business culture, punctuality and efficiency are non-negotiable, especially in B2B settings. Your time management skills are directly linked to your professionalism. Being 10 minutes late isn’t seen as a “minor issue” but as a signal that “you don’t value this partnership” and “you lack planning ability.”
Cultural Alert: These “Red Lines” Must Never Be Crossed
Considering cross-border negotiations in our industry, here are three absolute etiquette red lines that are nearly impossible to recover from if crossed:
| Etiquette Red Lines | Why Avoid Them? | Industry Scenario Examples |
| Arriving more than 5 minutes late without prior notification | In American business meetings, punctuality is measured down to the minute. For instance, if a meeting is scheduled for 10:00 AM, the other party may arrive at 9:55 AM with materials prepared and waiting for you. Arriving late without notification signals a lack of respect for their time. | A domestic peptide company scheduled an 11 a.m. financing meeting with a U.S. venture capital firm. Due to traffic, they arrived 8 minutes late without prior notification. The VC partner stated directly, “Our schedule is fully booked. Today’s meeting must be canceled; we’ll reschedule later.” Ultimately, the financing collaboration fell through. |
| Frequently checking your phone or replying to messages during meetings | This directly signals “lack of focus” and “unprofessionalism.” Especially when discussing core technologies or cooperation terms, frequent phone use makes the other party feel you’re not listening attentively—or even suspect you’re negotiating with someone else about “whether to cooperate.” | During negotiations with a U.S. technology supplier over linker licensing, the company representative kept replying to WeChat messages. The supplier’s technical director paused multiple times before finally stating, “If you’re too busy now, we can reschedule.” The cooperative atmosphere cooled immediately. |
| Excessive politeness and beating around the bush | American counterparts prefer a “straightforward” approach, starting with conclusions before explaining reasoning. If you spend half an hour beating around the bush without addressing “What exactly do you want to collaborate on?” or “What are your specific needs?”, they will lose patience. | A domestic biopharma company discussed pilot-scale collaboration with a U.S. CDMO. After 20 minutes of discussing “our company’s development journey” and “our team’s capabilities,” without mentioning any specific requirements (e.g., capacity, technical specifications, budget), the CDMO’s project lead finally asked directly, “What exactly are you seeking to collaborate on with us? If there are no clear requirements, we may need to conclude this meeting.” |
Another often overlooked point: “arriving early” does not mean “arriving extremely early.” For instance, if a meeting is scheduled for 10:00 AM and you arrive at 9:40 AM, the other party may still be wrapping up the previous meeting or preparing materials for yours. Interrupting them abruptly at this time could actually inconvenience them.It’s advisable to arrive 5-10 minutes early, wait nearby, and enter promptly at the scheduled time. This demonstrates punctuality without disrupting the other party.
Action Plan: 3 Steps to Achieve “Punctuality + Efficiency” and Make a Positive Impression
Whether it’s a booth meeting, hotel conference room discussion, or seaside café chat, follow these 3 steps to avoid pitfalls and efficiently advance collaboration:
- Confirm 1 day in advance with buffer time:
- One day before the meeting, send a brief confirmation message: “Hi [Name], regarding our 10 AM meeting tomorrow at [Location], we’ve prepared all project materials and will arrive on time. Please feel free to contact us if any changes arise.” This serves as a reminder while demonstrating your commitment.
- Allow ample travel buffer time. For instance, if it takes 10 minutes from your hotel to the booth, depart at 9:40 AM to arrive near the venue by 9:45 AM. This prevents delays from unexpected situations like crowded exhibition halls or getting lost. For cross-hotel meetings, plan for a 20-minute buffer. While San Diego traffic isn’t heavy, finding parking or elevators can be time-consuming.
- Set the tone within the first 3 minutes of the meeting and get straight to the point:
- Avoid lengthy pleasantries. Within the first 3 minutes, clearly state: “Who you are + What you aim to achieve + What you can offer.” Here’s a ready-to-use template:
“Hi [Name], I’m [Your Title] from [Company Name]. Thank you for taking the time to meet with us. Our company specializes in [core business, e.g., linker R&D for ADC drugs / CDMO services for recombinant proteins]. We’d like to discuss [specific collaboration direction, e.g., whether your pilot-scale capacity meets our needs / whether our linker technology addresses your stability challenges].We have prepared [relevant materials, such as small-scale trial data / capacity assessment reports] and would like to engage in a deeper discussion to explore potential collaboration opportunities.”
- This opening allows the recipient to immediately grasp your core request and quickly determine whether to engage in further discussion, avoiding wasted time for both parties.
- Control the meeting pace and reserve 5 minutes for summary:
- Stick to the agreed meeting duration. For a 30-minute session, dedicate 25 minutes to core content and use the final 5 minutes for summary: “Today, we reached two key agreements: 1. [Agreement 1, e.g., your ability to provide 2000L pilot-scale production capacity]; 2. [Consensus 2, e.g., we’ll send you detailed technical requirements next week]. Moving forward, we’ll [specific action, e.g., send materials next Wednesday and schedule our next online meeting]. Does that sound good to you?”
- This approach demonstrates organization while clearly outlining next steps, preventing situations where “discussions are lively but lead nowhere.”
2.4.2.2 The Strategic Value of Small Talk and Scientists’ Social Icebreaking Techniques
Most of us in research and technology aren’t naturally adept at “small talk,” viewing topics like weather or travel as time-wasting distractions—we’d rather dive straight into technical discussions.However, in American business settings, small talk serves as a “trust-building stepping stone”—especially during informal moments like coffee breaks, lunches, or chance encounters at exhibition halls. Jumping straight into technical jargon like “our protein expression rates” would feel abrupt and raise the other person’s guard.
But small talk isn’t meaningless chatter. Especially at industry conferences like PepTalk, your casual conversation topics directly determine whether someone is willing to engage in deeper discussions with you. Effective small talk quickly makes the other person feel, “We’re in the same circle; we have common ground,” thereby lowering their guard and paving the way for subsequent professional exchanges.
Strategic Value: Small Talk is the First Step in “Screening Partners”
Why is small talk crucial? Because through a few casual exchanges, you can swiftly gauge the other person’s “willingness to collaborate” and “professional expertise”:
- If they’re willing to discuss industry pain points or tech trends, it shows genuine interest in your field, increasing the likelihood of future collaboration.
- If they only give perfunctory “yes” or “no” answers without elaborating, it suggests they may lack interest in collaboration or your topic—saving you time from pursuing deeper conversation.
For example, if you encounter a process engineer from a U.S. CDMO during a coffee break and mention “AI applications in process scale-up at this year’s PepTalk,” and they respond with “We’re currently testing an AI tool that predicts protein aggregation risks with promising results,” this shows both their expertise and interest in your topic. You can then naturally transition into “We’re currently conducting pilot-scale trials for recombinant proteins and have encountered aggregation issues. Could we learn from your experience?” This naturally leads into core technical discussions.
Conversely, if they respond with “It’s okay” or “I haven’t been following it,” it suggests they may not be interested. In that case, there’s no need to force the conversation. A polite exit is sufficient, freeing up your time to seek out other potential partners.
Icebreaker Tip: Discuss “Industry-Relevant Topics” to Quickly Access Professional Value
Not all small talk is useful—get it right and you break the ice; get it wrong and you step on a landmine. Here’s a curated list of “appropriate” and “taboo” topics tailored to our protein science, antibody/peptide field:
| Topic Type | Recommended Topics (Industry-Relevant, Safe & Valuable) | Topics to Avoid (Potentially controversial or risky) |
| Industry Trends | 1. “Which technology direction at this year’s PepTalk do you think has the most promising practical applications? AI protein design or cell-penetrating peptide delivery?” 2. “Which area is your company focusing on lately? ADCs or PDCs?” 3. “How do you view the current ‘internal competition’ in the industry? For example, the race for protein expression rates.” | 1. Political topics (e.g., U.S. elections, China-U.S. relations); 2. Religious or racial topics; 3. Sensitive industry competition topics (e.g., “Company X’s technology is subpar”) |
| Technical Challenges | 1. “When working on ADC projects, have you encountered premature linker degradation in vivo? We’ve been tackling this challenge recently.” 2. “During scale-up of recombinant protein processes, how do you control impurity removal rates? We’re currently struggling with purity issues.” 3. “AI-driven protein design is quite controversial—have you applied it practically? What were the results?” | 1. Internal company secrets (e.g., “What is our core formulation?”); 2. Salaries or pricing (e.g., “How much per liter do you charge for CDMO services?”); 3. Negative gossip (e.g., “Company XX’s project failed”). |
| Conference-Related | 1. “Which session did you attend today? What did you find most valuable?” 2. “Is this your first time at PepTalk? Have you attended similar conferences before?” 3. “The weather in San Diego is lovely—did you get a chance to explore during your visit?” | 1. Personal privacy (e.g., “How old are you?” “Are you married?”); 2. Health issues (e.g., “How’s your health?”); 3. Excessive complaining (e.g., “This conference is poorly organized,” “American food is awful”) |
Here are some ready-made icebreaker phrases to use when meeting peers during breaks, in the exhibition hall, or at lunch:
- Coffee break encounter:
- “Hi, I’m [Your Name] from [Company Name], working in [Core Business, e.g., recombinant protein purification]. Did you catch this morning’s session on ‘AI-Driven Process Scale-Up’? The real-time monitoring technology discussed sounded fascinating—has your company explored similar solutions?”
- At the exhibition booth:
- “Your booth design is very professional. You primarily focus on [their business, e.g., peptide conjugation reagents], right? We’re currently working on cyclic peptide synthesis and facing challenges with low cyclization efficiency. Have you received similar feedback from clients?”
- During lunch:
- “I’m [Your Name] from [Company Name], sitting next to you. What field do you work in? We’re currently engaging with CDMOs and seeking partners for pilot-scale process scaling. Do you have any relevant resources to recommend?”
The core of these approaches is: brief self-introduction + industry-relevant topic (to spark connection) + smoothly transitioning to your needs or pain points (setting the stage for further discussion). This avoids awkwardness while quickly establishing rapport.
Also, remember: Keep small talk brief—3-5 minutes is ideal. If the conversation flows well, dive deeper into technical details or collaboration; if not, politely wrap it up. For example, if you ask, “Have you encountered linker stability issues?” and they reply, “We don’t work with ADCs,” you can say, “Got it, thanks! Hope you have a productive conference,” then move on to the next potential partner.
2.4.2.3 Combatting Jet Lag for Optimal Negotiation
The most grueling part of international conferences isn’t the long flight—it’s the jet lag. Flying from China to San Diego involves a 15-hour time difference (China is 15 hours ahead of San Diego). When it’s daytime in China, it’s nighttime in San Diego;By the time you arrive in San Diego, your body clock remains on “home time.” You feel groggy during the day and wide awake at night, making it impossible to participate effectively in meetings or negotiations.
In our industry, cross-border meetings carry immense value—a single 30-minute discussion could seal a multi-million-dollar CDMO partnership or secure licensing rights for a project. If jet lag leaves you unfocused or slow to react, you risk missing critical information or making flawed decisions.
Deep Insight: Jet lag impacts decision-making more than you realize
According to sleep research institutions, crossing a 10-hour time zone gap reduces cognitive function by 30-50%. Reaction times slow, attention wanes, and judgment errors become common—fatal in business scenarios requiring rapid technical parameter comprehension or contract negotiation.
For instance, if jet lag leaves you fatigued during a pilot production capacity discussion with a CDMO, you might miss the detail about “unit price adjustments” when they state, “We can provide 1000L-2000L capacity, with unit pricing adjusted based on order volume.” Or you may lack the energy to clarify, “What is the minimum order quantity?” This ambiguity could later lead to contractual disputes.
More critically, low energy undermines your professional presence—appearing drowsy or unfocused may lead the other party to perceive you as “unprofessional” or “uncommitted,” diminishing their willingness to collaborate. Conversely, appearing energetic and mentally sharp makes them more receptive to deepening the partnership.
Action Plan: 3 Steps to Adjust for Jet Lag and Schedule High-Value Meetings During Peak Energy
Drawing from my extensive experience in international conferences, I’ve developed a practical “jet lag adjustment + meeting scheduling” plan to help you quickly get into the zone in San Diego and schedule your most critical meetings during your peak energy times:
| Timeline | Core Action | Specific Steps | Purpose |
| 2 Days Before Departure | Adjust sleep schedule to “beat jet lag” in advance | 1. Go to bed 1-2 hours later and wake up 1-2 hours later each day (e.g., if you normally sleep at 11 PM and wake up at 7 AM, adjust to sleeping at midnight and waking at 8 AM).2. Reduce coffee and tea intake in the evening to avoid disrupting sleep; 3. On departure day, try to rest according to San Diego time during the flight (e.g., if it’s evening in San Diego after takeoff, aim to sleep) | This helps your body adjust to San Diego’s schedule in advance, reducing discomfort upon arrival. |
| Arrival Day (Day 0) | Enforce strict schedule adjustments; do not catch up on sleep | 1. Upon arrival in San Diego, limit sleep to no more than 1 hour regardless of fatigue (a 15-30 minute nap is acceptable to relieve tiredness);2. Spend time outdoors in daylight (San Diego’s abundant sunlight helps regulate your circadian rhythm). 3. Drink ample water (dehydration from long flights exacerbates jet lag symptoms). 4. Eat dinner between 7-8 PM and aim to be in bed by 9-10 PM (even if not sleepy, rest your eyes by closing them or reading briefly). | Quickly adjust your body to the “active during the day, rest at night” rhythm |
| Day 1 of the Conference | Light schedule to adjust to the rhythm | 1. Attend 1-2 light morning sessions without scheduling critical meetings; 2. Take a 15-20 minute nap at noon (avoid oversleeping, which may disrupt nighttime rest); 3. Schedule one informal afternoon exchange (e.g., technical discussions with peer colleagues); 4. Aim to sleep before 10 PM | Allow your body to adjust further and conserve energy for core meetings ahead |
| Days 2-3 | Peak energy period—schedule core meetings | 1. Schedule most critical meetings (e.g., CDMO collaborations, licensing discussions with pharma companies) between 10 AM and 12 PM (peak energy window). 2. Have one cup of coffee before meetings (avoid excessive intake to prevent afternoon drowsiness). 3. Have lunch with target partners to delve into collaboration details. | Leverage peak energy to efficiently advance high-value collaborations |
| Day 4 | Wrap up meetings and avoid high-intensity communication | 1. Schedule wrap-up discussions (e.g., confirming materials with suppliers). 2. Organize materials in the afternoon to avoid late-night work. 3. Retire early to prepare for the return journey. | Avoid energy depletion to ensure smooth wrap-up |
Here’s a sample “Energy Peak Meeting Schedule” aligned with PepTalk’s 4-day conference rhythm:
| Conference Day | Energy Level | Suitable Meeting Types | Unsuitable Meeting Types |
| Day 1 (First day after arrival) | ★★★☆☆ (Mild Fatigue) | 1. Initial discussions with suppliers (understanding products/services); 2. Technical chats with peers; 3. Informal coffee meetings | 1. Core partnership negotiations (e.g., CDMO cooperation terms); 2. High-value project authorization meetings; 3. Complex technical alignment sessions |
| Day 2 (Day 2 after arrival) | ★★★★★ (Peak energy) | 1. Core CDMO/CMO partnership negotiations; 2. Pharmaceutical company licensing discussions; 3. Venture capital financing meetings; 4. In-depth technical challenge workshops | 1. Extended meetings (over 1 hour); 2. Non-core supplier sales pitches |
| Day 3 (Day 3 after arrival) | ★★★★☆ (Good energy) | 1. Partnership detail confirmation meetings; 2. Technical solution alignment sessions; 3. Local resource visits (e.g., JLABS tour) | 1. New partnership negotiations (energy less focused than Day 2); 2. High-intensity evening social engagements |
| Day 4 (4th day after arrival) | ★★★☆☆ (Mild fatigue) | 1. Wrap-up meetings (confirm next steps); 2. Document handover sessions; 3. Simple technical consultations | 1. Complex contract negotiations; 2. Extended technical workshops |
A reminder: If you feel fatigued during talks, proactively suggest, “Can we take a 5-minute break to drink some water before continuing?” A short rest can quickly recharge your energy, proving more effective than pushing through. Additionally, avoid relying on alcohol to “aid sleep”—it disrupts deep sleep, leaving you more exhausted the next day and negatively impacting your meeting performance.
2.4.3 Intellectual Property and Local Resource Utilization (IP & Local Ecosystem)
When attending international conferences and negotiating collaborations, intellectual property (IP) is the “bottom line.” The core assets of our industry—technology, data, and patents—can render years of R&D investment worthless if compromised.As a global biotech hub, San Diego offers not only the 1,500 attendees at conference venues but also numerous high-value resources outside the halls—such as incubators, university technology transfer offices, and venture capital firms. These connections can unlock additional collaboration opportunities, potentially leading to funding or technology commercialization.
Therefore, this section will cover both “how to protect IP and prevent technology leaks” and “how to leverage San Diego’s local resources to capture incremental value beyond the conference venue”—enabling you to not only negotiate partnerships securely but also uncover more potential opportunities.
2.4.3.1 Pre-Drafted NDAs for Quick Due Diligence
When engaging in technology collaborations, especially cross-border ones, the most common bottleneck is the “Non-Disclosure Agreement (NDA)” — you want to discuss core technologies like protein sequences, experimental data, or process parameters, but the other party demands signing an NDA first; you present your company’s NDA template, only for them to say it “doesn’t comply with U.S. law” and requires revisions;Back-and-forth revisions can drag on for 1-2 months. By the time the NDA is signed, the other party may have already found alternative partners.
Industry conferences like PepTalk serve as “window periods for concentrated matchmaking.” You might only have 30 minutes to discuss with key decision-makers from target CDMOs or pharmaceutical companies. If you can’t discuss core technologies because the NDA isn’t signed, this opportunity is wasted. Therefore, preparing a “simplified NDA compliant with U.S. law” in advance can help you quickly secure discussion opportunities and accelerate project progress.
Process Optimization: Simplified NDAs Meet “Rapid Exchange” Needs
Many peers believe NDAs should be as complex as possible, with detailed clauses offering maximum IP protection. However, in the fast-paced setting of conference discussions, overly complex NDAs can “scare off” potential partners. They simply don’t have the time to negotiate every clause word by word and prefer to engage with partners who can “sign an NDA quickly and get straight to the point.”
Therefore, we recommend preparing a “simplified NDA” that covers core terms like “scope of confidentiality, confidentiality period, and applicable law,” while omitting unnecessary complex clauses (e.g., intricate dispute resolution processes or high penalty clauses). This approach protects core IP while enabling swift acceptance by the other party.
Here’s a “Core Terms Checklist for Simplified On-Site NDAs” tailored to our industry—just hand it to your company’s legal team for review:
| Core Clauses | Recommended Content (For Rapid On-Site Negotiation) | Why this provision? |
| Scope of Confidential Information | Clearly define: “Confidential Information includes but is not limited to: technical data (experimental data, process parameters, protein sequences), commercial information (project plans, budgets, cooperation intentions), and undisclosed patents/patent applications.” | Avoid future disputes by clearly defining what information must not be disclosed |
| Confidentiality Obligations | Agreement: “The receiving party shall not disclose confidential information to any third party and may only use such information for the purpose of ‘evaluating cooperation feasibility,’ not for any other purpose.” | Limit the other party’s scope of use to prevent them from exploiting your technology for other purposes |
| Confidentiality Period | Specify: “The confidentiality period shall be 3 years (commencing from the date of receipt of the confidential information).” | In the U.S., a three-year term is standard practice for protecting your intellectual property without making the other party feel the term is too long. |
| Applicable Law | Clearly state: “This Agreement is governed by the laws of the State of California, USA (as PepTalk is based in San Diego, California).” | Avoid future disputes by leveraging California’s mature intellectual property laws, which are generally acceptable to both parties. |
| Dispute Resolution | Stipulate: “Disputes arising from this Agreement shall first be resolved through amicable negotiation; if negotiation fails, the matter shall be submitted to the courts of California for litigation.” | Simplify the dispute resolution process and avoid complex procedures such as arbitration. |
| Signing Method | Permit “electronic signatures (e.g., DocuSign)”, with authorized representatives signing either during the meeting or electronically within three business days post-meeting. | Enables swift execution without waiting for physical documents to be mailed |
Important note: The simplified NDA is intended for “rapid on-site discussions during meetings.” If formal collaboration follows (e.g., signing cooperation agreements or technology licensing agreements), a more detailed NDA covering additional terms (e.g., liquidated damages, IP ownership) will be required. However, the simplified NDA helps you quickly overcome the “cannot discuss core technology” barrier during meetings, enabling you to seize communication opportunities.
Action Plan: 3 Steps to Leverage the Simplified NDA for Faster Communication
- Prepare in advance with bilingual versions: Have your company’s legal team prepare a “Simplified Bilingual NDA” based on the checklist above. Use the English version for communication with U.S. partners and the Chinese version for internal approvals.
- Save the electronic NDA on your phone and USB drive, and print 3-5 hard copies (for signing). Carry them with you during meetings.
- On-site Flexible Communication:
- When engaging with the other party, proactively state: “We’re eager to discuss our core technology in depth, but to protect both parties’ intellectual property, we’ve prepared a simplified NDA governed by California law. Please review it briefly. If there are no issues, we can sign it on the spot and proceed to discuss specific technical details.”
- If the other party objects to a specific clause (e.g., confidentiality period), be flexible in adjusting it (e.g., if they request 2 years, change it to 2 years). Avoid getting bogged down on a single clause. Sign the NDA first to enter the discussion phase, then refine details during formal cooperation later.
- Follow up promptly after the meeting to complete formalities:
- If there’s no time to sign on-site, have the other party leave their contact information. Send them an electronic copy of the NDA within one business day after the meeting, reminding them to “sign it as soon as possible so we can send you the detailed technical materials.”
- After the other party signs, file the executed NDA and send them a copy of your signed version to complete the formalities.
Here’s a positive case study: At the 2025 PepTalk conference, a domestic startup specializing in cell-penetrating peptide technology had prepared a simplified NDA in advance. During discussions with the R&D Director of a U.S. pharmaceutical company in the exhibition hall, the Director stated, “We’d like to review your delivery efficiency data, but we need to sign an NDA first.”The company representative immediately produced the NDA. After reviewing it for five minutes and finding the terms reasonable, the counterpart signed it on the spot. They then discussed core data (75% delivery efficiency, 30% reduced toxicity), which sparked significant interest. A technical alignment meeting was scheduled within one week of the discussion, and a collaboration agreement was signed two months later. Without the pre-prepared NDA, this partnership might have been missed.
2.4.3.2 Leveraging the San Diego Ecosystem
Many international attendees visiting San Diego focus solely on the PepTalk conference itself, overlooking the city’s unique advantage as the “Global Biotech Capital.” — home to over 2,000 biotech companies, more than 100 venture capital firms, top-tier universities (University of California, San Diego), and incubators (JLABS SD). These local resources deliver “incremental value beyond the conference floor.”
For instance, connecting with a local startup could lead to securing an exclusive technology license; collaborating with a UCSD lab might enable shared access to equipment or joint grant applications; engaging with venture capital firms could result in securing funding. These opportunities deliver far greater value than merely attending presentations or exchanging business cards at the conference.
Unique Added Value: List of High-Value Local Resources in San Diego
We’ve compiled a “List of High-Value Local Resources in San Diego,” prioritized by “access difficulty and value level.” You can schedule meetings in advance based on your needs:
| Resource Type | Specific Institution Name | Connection Focus (Relevant to Our Industry) | Engagement Difficulty | How to Obtain Contact Information |
| Incubator | JLABS San Diego (Johnson & Johnson Innovation Incubator) | 1. Technical collaboration (e.g., shared lab equipment, joint R&D); 2. Funding connections (JLABS has numerous partner VCs); 3. Residency opportunities (for expanding into the US market) | ★★★☆☆ (Advance booking required) | 1. Submit a connection request via the official website; 2. During PepTalk conferences, JLABS typically has booths where on-site appointments can be scheduled |
| University Technology Transfer Office | UCSD Technology Transfer Office | 1. Patent Licensing (UCSD holds numerous unlicensed patents in protein science and antibody technology); 2. Joint Research Projects (collaborate with UCSD laboratories); 3. Talent Recruitment (connect with top professors and postdocs) | ★★★★☆ (Requires advance preparation of project proposals) | 1. Contact technology transfer specialists via the official website; 2. Connect through UCSD speakers at conferences |
| Venture Capital Firms | Flagship Pioneering, ARCH Venture Partners, Fidelity Biosciences | 1. Funding connections (especially Series A/B rounds for startups); 2. Project collaborations (VC-backed companies may seek technical partnerships) | ★★★★★ (Requires mature projects and data) | 1. Submit funding applications via the official website; 2. Attend dedicated venture capital sessions during conferences for on-site discussions |
| Local Biotech Clusters | Biocom California (California Biotechnology Association) | 1. Industry resource networking (association boasts over 2,000 member companies); 2. Policy consultation (U.S. regulations for biopharmaceutical R&D and manufacturing); 3. Exhibition/event updates (upcoming industry gatherings) | ★★☆☆☆ (Resources accessible upon membership) | 1. Apply for membership via the official website; 2. Visit the Biocom booth during the conference for on-site consultation |
| Local CDMO/CMO Companies | Cytiva San Diego, Lonza San Diego, Thermo Fisher Scientific (local manufacturing facilities) | 1. Site visits (tour production facilities to assess actual capacity and processes); 2. Technical collaboration (in-depth discussions with local technical teams); 3. Rapid sample testing (faster sample delivery through local partnerships) | ★★★☆☆ (Schedule visits 1-2 months in advance) | 1. Contact local sales teams via official website; 2. Booth interactions during the conference to schedule site visits |
Action Recommendation: Attend the conference + conduct site visits to maximize utilization of San Diego resources
We recommend combining “conference attendance” with “local resource visits.” For example, arrive in San Diego one day early to schedule visits to JLABS, UCSD, or arrange factory tours at local CDMOs. After the conference, allocate one additional day to connect with venture capital firms and technology transfer offices to maximize the value of your trip.
Here’s a sample “Conference + Site Visit” schedule template (based on a 6-day itinerary):
| Time | Core Activities | Specific Actions | Core Objective |
| Day 1 (Arrival Day) | Landing + Adjusting to Time Zone | 1. Arrive in San Diego and check into hotel; 2. Afternoon visit to Biocom California to explore local biotech ecosystem; 3. Early evening rest to adjust to time zone | Gain initial understanding of local resources and acclimate to environment |
| Day 2 (Site Visit Day) | Local Resource Exploration | 1. Morning: Tour JLABS San Diego and discuss residency/collaboration opportunities with incubator leadership; 2. Afternoon: Visit UCSD Technology Transfer Office to explore patent licensing and joint research projects; 3. Evening: Organize visit materials and prepare for next day’s conference | Connect with high-value resources outside the conference venue |
| Day 3-4 (Conference Days) | PepTalk Conference | 1. Attend scheduled presentations and meetings per pre-planned agenda; 2. Engage with target CDMOs and pharmaceutical companies at the exhibition hall; 3. Attend evening technical salons and corporate receptions | On-site Core Partner Matchmaking |
| Day 5 (Deep Engagement Day) | Local Companies / Venture Capital Matchmaking | 1. Morning: Schedule factory tours with local CDMOs (e.g., Cytiva) and engage in in-depth process discussions with technical teams; 2. Afternoon: Meet with venture capital firms (e.g., Flagship Pioneering) to explore financing opportunities; 3. Evening: Organize all meeting materials and define next steps | Advance cooperation intentions and explore funding opportunities |
| Day 6 (Departure Day) | Wrap-up + Departure | 1. Morning: Confirm follow-up actions with 1-2 key partners; 2. Afternoon: Pack luggage and depart | Ensure all meetings are properly concluded with no loose ends |
Real-world example: In 2025, a domestic AI protein design startup followed this template for a 6-day San Diego itinerary.Pre-conference: Visited JLABS and learned about applying for a “Joint Lab”; During conference: Reached a technical cooperation agreement with a U.S. pharmaceutical company; Post-conference: Tour of Cytiva’s local factory confirmed pilot-scale production capacity; Simultaneously engaged with venture capital firm Flagship Pioneering and secured preliminary funding intent.Within three months of returning to China, the company successfully joined JLABS, secured $15 million in Series B funding from Flagship, and signed a technology licensing agreement with that U.S. pharmaceutical firm. This demonstrates the value of “conference participation + site visits”: not only securing on-site collaborations but also uncovering incremental opportunities beyond the conference floor. Final reminder: When engaging local resources, always prepare a one-page project summary in advance. Include company profile, core technology, collaboration needs, and contact information to enable quick understanding and enhance engagement efficiency. For instance, when connecting with UCSD’s Technology Transfer Office, provide a project summary specifying “which patent field you wish to engage” and “your collaboration approach.” This allows them to swiftly assess whether deeper cooperation is warranted, avoiding wasted time.

3.0 The Strategic Value of “Purpose-Driven” Networking at Bio International Convention 2026
After covering the agenda, let’s focus on the most core—and most misunderstood—value of PepTalk: networking.
I’d venture to say that 80% of industry peers engage in “ineffective busyness” during networking sessions: either swapping business cards relentlessly, ending up with dozens they can’t remember afterward; or avoiding awkwardness by hiding in corners with their phones, missing all potential opportunities; or getting swarmed by salespeople pitching products, spending half an hour without exchanging a single useful technical insight.
But true insiders know that PepTalk’s core ROI often lies in “informal exchanges” — the 5-minute chats during coffee breaks, the 10-minute technical discussions in exhibition halls, the deep conversations at evening salons. These seemingly “aimless” interactions are precisely what lead to collaborations, solve pain points, and even alter the fate of projects.
The essence of conference networking isn’t merely “meeting people,” but “precisely connecting with the right individuals and building valuable relationships.” With 1,500 attendees at PepTalk, you can’t—and don’t need to—know everyone. Pinpointing 3-5 key partners to establish actionable collaboration opportunities or technical connections is far more valuable than making 100 superficial acquaintances.
Here, I’ll break down how to: – Quickly identify your “key contacts” among 1,500 attendees – Transform the exhibition hall into a “technical consultation hub” – Turn evening events into “collaboration icebreakers” — turning inefficient networking into high-value relationship investment.
3.1 How to Find Your Key Partners Among 1,500 Attendees? Targeted Networking Strategies
Finding key partners in a 1,500-person venue is like fishing in the ocean—without a target, you’ll come up empty-handed. The core strategy is: pre-define your “target audience profile,” identify them on-site using “precise signals,” and initiate conversations with a “value-driven approach.”
The key partners you seek fall into three categories: “Mentor-type” who provide direction, “Peer-type” for mutual support, and “Future Client/Collaborator-type” for partnerships. Each requires distinct identification methods, communication techniques, and core value propositions. Let’s break them down one by one.
3.1.1 Three Key Player Checklists: Precision Identification + Efficient Communication
Type 1: Mentor (The Giver) — Guides Your Direction and Helps You Avoid Pitfalls
These individuals are the “walking encyclopedias” of the industry, typically with over 20 years of experience. Examples include retired CSOs from major pharmaceutical companies, senior university professors, technical advisors to industry associations, or former process directors at CDMOs. They’ve seen more projects than you’ve conducted experiments and have navigated pitfalls that could save you 3-5 years of detours.
Core Value: Provide high-level strategic guidance, assess technical feasibility, and flag potential risks (e.g., “This approach is trending, but clinical translation is challenging”). They seek no personal gain, driven more by industry stewardship than resource acquisition.
Identification Method (3-Second Scan):
- Check the agenda/conference handbook: Speakers labeled “Emeritus Professor,” “Former CSO,” or “Industry Advisor” are likely candidates.
- Listen to on-site interactions: Individuals addressed as “Professor XX” or “Dr. XX” who are surrounded by people seeking advice;
- Check name tags: Look for individuals affiliated with renowned universities, major pharmaceutical companies (in retired/advisory roles), or industry associations, holding titles like “Professor,” “Advisor,” or “Consultant.”
Communication Techniques: Opening Lines + Question Template (Sincere yet assertive)
Mentor-type experts have limited time. Avoid dragging conversations for half an hour. Keep it efficient: complete “self-introduction + core question + follow-up request” within 5 minutes.
- Opening Template (1 min):
“Professor/Dr. [Name], hello! I’m [Name] from [Company], currently leading our team’s [recombinant protein process/ADC linker R&D/peptide delivery] project. I was deeply inspired by your presentation on [topic], especially your point that [specific insight, e.g., “The core of process scale-up is controlling parameter stability”]. I’d appreciate your guidance on a strategic question.”
(Key point: Referencing the speaker’s presentation viewpoint demonstrates attentive listening, avoids superficial small talk, and quickly builds rapport)
- Recommended Question (3 min, ask “strategic” or “decision-making” questions, avoid basic queries):
❌ Incorrect question (too basic): “How do you think we should optimize the stability of ADC linkers?” (Too broad for them to answer)
✅ Correct question (specific + decision-oriented): “We currently have two ADC linker technology routes: Route A enhances plasma stability (achieves a 14-day half-life) but has low targeted release efficiency; Route B optimizes tumor microenvironment responsiveness (80% release efficiency) but has slightly lower stability (7-day half-life).We aim to advance preclinical studies. Which approach would you recommend prioritizing and why?”
✅ Effective Questioning (Risk Warning): “We’re currently expressing a specific membrane protein and plan to scale up using CHO cells. What do you see as the biggest potential risk in this approach? Are there any points we can proactively address now?”
- Follow-up approach (1 minute, exchange contact info + plant follow-up hook):
“Thank you so much for your advice! This direction is critical for us—you’ve saved us from many detours. Would it be okay to connect on LinkedIn? I’d like to keep you updated as our project progresses. If we encounter new decision-making challenges, could I consult you again?”
(Key point: Avoid vague promises like “future collaboration opportunities.” Instead, use “keep you updated” to maintain connection without pressure.)
Real-life example:
I once knew a colleague working on recombinant proteins. Their team faced two consecutive failures during pilot-scale upscaling of a cytokine—either protein aggregation or recovery rates below 50%. During a PepTalk coffee break, he met a retired CDMO process director (mentor-type) and consulted him for 5 minutes using the template above.The mentor advised: “You may have overlooked the synergistic effect of agitation speed and pH. For cytokines expressed in CHO cells, aggregation peaks at speeds >150 rpm and pH 7.2-7.4. Try reducing speed to 120 rpm and stabilizing pH at 7.0.” After implementing these adjustments, his third scale-up succeeded at an 85% success rate, saving three months of R&D time.
Category Two: The Peer — Technical Collaboration and Shared Struggles
These individuals are at a similar developmental stage to yours—such as CTOs of startups, young university faculty, mid-level R&D engineers at pharmaceutical companies, or PIs of small labs. You share common pain points and complementary resources, making this the most empathetic group.
Core Value:
- Technical collaboration: You have expression technology, they have purification resources; you understand antibody design, they excel in bioanalysis—solving problems together.
- Sharing setbacks: Many pitfalls are only understood by peers, such as “batch-to-batch variability in a certain chromatography column” or “poor stability of a particular reagent.” Sharing these experiences helps others avoid similar issues.
- Resource Complementarity: You need small-scale sample testing services, and they know a reliable CRO; they require a specific expression vector, and you happen to have surplus.
Identification method (3-second lock):
- Check name tags: Look for startups (fewer than 50 employees), university labs, or small-to-medium pharma companies. Target roles like “Technical Lead,” “R&D Engineer,” “Young Investigator,” or “Postdoc.”
- Listen to conversation topics: Discussions like “Our lab just expanded the team,” “Currently preparing for IND submission,” or “This experimental method is a nightmare—failed three times” align closely with your daily work.
- Breakout sessions: Individuals actively sharing their experimental experiences in specialized topic sessions (e.g., “Peptide Cyclization Techniques,” “Protein Inclusion Body Renaturation”).
Communication Techniques: Opening Lines + Interaction Templates (Genuine Sharing, Mutual Engagement)
The core of peer-to-peer networking is “mutual support.” Avoid being a taker—share your own experiences or pain points first before asking questions. This approach makes others more willing to engage.
- Opening Template (1 min):
“Hello! I’m [Name], from [Company Name]. Our team specializes in [Peptide Synthesis / Antibody Screening / Recombinant Protein Purification], currently advancing through the [Preclinical / Pilot] phase. I noticed you mentioned [Pain Point, e.g., “protein aggregation issues”] in the discussion earlier. We’ve recently encountered the exact same challenge and would love to exchange solutions with you.”
(Key point: Addressing their pain point demonstrates you’ve listened to their discussion, avoids cold outreach, and establishes common ground)
- Interaction Suggestion (4 min, share first then ask, two-way exchange):
✅ Share + Ask: “To tackle protein aggregation, we tested three buffers and found adding 0.5% Tween-80 yielded the best results—boosting recovery by 20%. How do you currently handle this? Any better approaches?”
✅ Vent + Mutual Help: “We use a certain brand of solid-phase synthesis resin, but batch-to-batch variability is huge. Last batch had only 40% cyclization efficiency, but it improved after switching batches. Do you have any reliable resin brands to recommend? We have a coupling reagent supplier with great pricing—can hook you up if needed.”
✅ Resource Complementarity: “Our lab has a high-throughput screening platform with spare capacity lately. If you need small-batch screening, we can test a few samples for free. We’re currently lacking a bioanalytical method—do you have relevant experience?”
- Follow-up approach (1 min, build long-term mutual support):
“We hit it off so well! You clarified so many questions instantly—much faster than digging through literature myself. Would it be okay to connect on WeChat/LinkedIn? We can bounce ideas off each other and share valuable resources going forward.”
(Highlight: Emphasize “mutual assistance” to make the connection feel valuable, not one-sided)
Real-life example:
Two peers—A, head of peptide synthesis technology at a startup, and B, a young university faculty member—met at PepTalk’s “Peptide Cyclization Technology” session. A’s pain point was low cyclization efficiency, while B lacked pilot-scale equipment.During their exchange, A shared optimized cyclization reaction conditions (temperature + catalyst), helping B boost cyclization efficiency from 50% to 75%. In return, B lent A their lab’s underutilized pilot-scale equipment and introduced a reliable pilot-scale CDMO. Later, the pair collaborated on a provincial-level research project, achieving mutual success.
Category Three: Future Clients/Collaborators (The Buyer/Partner) — Precision Matching to Advance Partnerships
These individuals represent potential commercial/project partnerships, such as: – Pharmaceutical BD managers seeking your technology/products – CDMO/CSO technical leads offering complementary services – Startup founders requiring project licensing – Lab procurement managers purchasing your reagents/equipment
Core Value: Directly generates collaboration opportunities—project licensing, technical partnerships, service procurement, product sales—making them the group that most tangibly demonstrates “social ROI.”
Identification Method (3-Second Lock):
- Prepare in advance: The PepTalk website publishes attendee company lists. Pre-mark target clients/partners (e.g., if you specialize in AI protein design, mark pharmaceutical companies needing antibody R&D; if you’re a CDMO, mark startups requiring pilot-scale testing).
- Scan name tags: Prioritize companies matching your target clients (e.g., pharma, biotech) or partners (e.g., CDMOs, CROs, reagent/equipment suppliers), especially those holding roles like “BD Manager,” “R&D Director,” “Procurement Manager,” or “Technical Director.”
- Listen to conversations: They mention “seeking partners for [specific technology/service],” “needing to procure [specific equipment/reagents],” or “looking for licensing collaborations for a project.”
Communication Skills: Opening Lines + Interaction Templates (Precisely Match Needs, Demonstrate Value)
When communicating with these individuals, the core approach is to “quickly clarify their needs + demonstrate your core strengths + drive the next steps.” Avoid beating around the bush—get straight to the point.
- Opening Template (1 min, directly address pain points + establish credibility):
“Hello! I’m [Name], from [Company Name]. We specialize in [AI Antibody Screening / Recombinant Protein CDMO / Novel Peptide Conjugation Technology]. I understand your company is advancing [Field, e.g., oncology ADC drug development / PDC drug R&D]. Are you currently seeking [Their Need, e.g., an efficient antibody screening platform / pilot-scale process optimization services / targeted delivery technology]?”
(Key point: Directly address the prospect’s business domain and potential needs, demonstrating thorough research and avoiding cold pitching)
- Interaction Suggestion (4 min, Ask Needs + Highlight Strengths + Provide Examples):
✅ Ask about needs (precision targeting): “What’s your biggest pain point right now in [specific process, e.g., antibody screening / process scale-up]? Is it low efficiency, high costs, or insufficient success rates?”
✅ Highlight strengths (targeted matching): “If efficiency is the issue, our [technology/service] can reduce the screening cycle from 3 months to 1 month, doubling success rates. If cost is the concern, our scaled services can help you cut costs by 30%.”
✅ Provide Case Study (Build Trust): “We previously collaborated with XX Company (peer case study) on a similar project. Their screening hit rate was only 10% before, but after using our platform, it increased to 35%. They have now advanced to the preclinical candidate compound stage.”
- Follow-up approach (1 minute, clarify next steps, avoid “fuzzy connections”):
“It sounds like our [technology/service] could address your pain points. Would you mind connecting on LinkedIn? I’ll send you detailed case studies and a quote/technical proposal. Let’s schedule a 15-minute online meeting next week to discuss collaboration specifics?”
(Highlight: Provide concrete next steps instead of “let’s connect later” to create tangible progress)
Real-world example:
A startup (C) developing novel peptide delivery technology learned that a major pharmaceutical company (D) was developing PDC drugs and needed targeted delivery solutions. At the PepTalk exhibition hall, C’s BD manager approached D’s R&D director and used the above template for a 10-minute conversation.They clarified D’s requirements: “Strong tumor tissue targeting, delivery efficiency >60%, low toxicity.” C happened to possess the corresponding technology (targeted peptides + CPPs conjugation, delivering 75% efficiency with 30% reduced toxicity) and shared animal trial data.One week after the meeting, both parties held a technical alignment session. Two months later, they signed a collaborative development agreement, with Company C securing 5 million yuan in initial funding.
Summary Table of Three Key Player Types (Quick Reference)
| Person Type | Core Characteristics | Identification Method | Core Value | Opening Template (Concise Version) | Key Questions/Interaction Points | Follow-Up Approach |
| Mentor Type (The Giver) | 20+ years of industry experience, retired from academia/major pharmaceutical companies or serving as consultants | Speaker, name badge labeled “Professor/Advisor,” frequently approached for advice | Direction guidance, risk warnings, decision-making support | “Professor [Name], after your presentation, I’d like to consult you about our [specific technical route] selection.” | Strategic and decision-making inquiries only; no foundational questions | Connect on LinkedIn, commit to progress updates, follow up for further guidance |
| The Peer | Similar development stage: startups / academia / SMEs | Badge titles: “Technical Lead/Engineer”; discuss common pain points | Technical support, resource sharing, and overcoming challenges together | “Hello, we’re both working in [field], facing [challenge], and would like to discuss solutions.” | Practical skills, resource sharing, mutual assistance | Connect via WeChat/LinkedIn to build long-term mutual support relationships |
| Future Clients / Collaborators | Target clients/partners with clear collaboration needs | Pre-identify target companies and badge titles like “BD/R&D Director” | Project collaboration, technology licensing, service procurement | “Hello, we specialize in [specific technology]. We understand your company is seeking [specific requirement] and would like to discuss potential collaboration opportunities.” | Identify needs, showcase strengths, provide case studies | Connect on LinkedIn, send proposals/case studies, schedule follow-up meeting |
3.1.2 Exhibition Strategy: Treat the booth as a “Technical Consultation Center,” not a “Shopping Area”
Many peers visiting exhibition halls either get swarmed by salespeople pitching products, listening for ages without getting anything useful; or dismiss them as “just sales pitches with no value” and skip them entirely—both are a waste of the exhibition hall’s potential.
In reality, PepTalk’s showroom is the most concentrated “technical resource hub”: nearly all core suppliers in antibody/peptide/protein science (reagents, equipment, CRO/CDMO, technical services) are present. On-site technical experts (not pure salespeople) can directly address your practical questions.
The core strategy for navigating the exhibition hall is: position yourself as a “technical consultant,” not a “buyer.” Use 30 seconds to screen suppliers who can solve your problems, 5 minutes to obtain core technical information, and 1 minute to lock in a follow-up method.
Step 1: 30-Second Screening Script (Quickly assess if they can help)
Core Logic: Directly present your “specific pain points + technical challenges” to see if they can provide “concrete data + solutions,” avoiding pure salespeople who only say “our product is great.”
Below are screening templates for different pain points—use them directly:
| Your Core Pain Point | 30-Second Screening Script (Direct Question Approach) | Evaluation Criteria (Signals of Value) | Signals to abandon (no need for further discussion) |
| Poor plasma stability of ADC linker (half-life < 7 days) | “Do you have pH-responsive ADC linkers? What is the plasma half-life? Is there preclinical data from mice/monkeys? What is the coupling efficiency?” | 1. Clearly state half-life data (e.g., “14+ days”); 2. Mention specific animal study data; 3. Coupling efficiency ≥90%; 4. Technical expert can explain “why it’s stable” | 1. Only stating “excellent stability” without specific data; 2. Only in vitro data, no in vivo data; 3. Only sales personnel available, no technical experts accessible |
| Low recombinant protein expression rate (CHO cells < 1 g/L) | “For certain membrane proteins (e.g., GPCRs), our CHO cell expression rate is 0.5 g/L. Do you offer customized expression systems? How much could you improve this? Any similar case studies?” | 1. Clearly states “Can be increased to over 2 g/L”; 2. Specifies methods for “optimizing vectors/host cells/process parameters”; 3. Has successful case studies for similar membrane proteins | 1. Stated “can improve efficiency” without specific figures; 2. No membrane protein cases, only worked with soluble proteins; 3. Recommended generic products, did not offer customization |
| Low peptide cyclization efficiency (<60%) | “We synthesized a cyclic peptide (e.g., RGD cyclopeptide) with 50% cyclization efficiency. Do you have novel cyclization catalysts? How much can you improve it? What is the reaction time?” | 1. Clearly state the improved efficiency (e.g., “over 80%”); 2. Mention catalyst model and reaction conditions (temperature/pH); 3. Provide experimental data for similar peptides | 1. Only stating “can improve cyclization efficiency” without specific values; 2. Excessively long reaction times (e.g., >24 hours); 3. Catalyst cost is prohibitively high for scale-up |
| Incomplete removal of impurities during protein purification (purity < 95%) | “We purified a recombinant protein using Ni column affinity chromatography, achieving 90% impurity removal. We aim to increase this to over 99%. Do you have any solutions? Any recommended chromatography media?” | 1. Recommend specific chromatography media models; 2. Mention specific “two-step chromatography” combinations (e.g., “Ni column + anion exchange column”); 3. Provide the mechanism for removing impurities | 1. Simply stating “our chromatography media is excellent” without concrete solutions; 2. Failing to explain the cause of residual impurities; 3. Recommending overly costly solutions |
Step 2: 5-Minute Deep Dive Technique (Gain Core Technical Insights Without Being Led Astray by Sales)
After screening, quickly dive into core issues. Avoid being sidetracked by salespeople onto non-technical topics like “price,” “collaboration models,” or “company size”—these can be discussed later. Focus on “technical feasibility” during the meeting.
4 Key In-Depth Questions (Prioritized):
- What is the core principle behind your technology/product that solves this problem? (Assess technical understanding)
- Do you have similar case studies? What are the specific metrics? (e.g., “Company X used your technology to increase expression rate from 0.8g/L to 2.5g/L”) (Assess feasibility)
- Is implementation complex? Will it require adjustments to our existing lab procedures? (Assess implementation costs)
- Can you provide pilot samples/free evaluation services? What is the delivery timeline? (Assess follow-up feasibility)
Example dialogue template for in-depth discussions with CDMO suppliers:
- You: “You’ve done pilot-scale upscaling for ADC drugs. Our current project is an anti-HER2 ADC with a pH-responsive linker. We’re in the small-scale trial phase and seeking pilot-scale collaboration. Have you handled similar projects before? What’s your success rate for process upscaling?”
- Supplier: “We’ve completed three pilot-scale projects for anti-HER2 ADCs with a success rate exceeding 90%. For pH-responsive linkers, our process focuses on controlling pH (7.0-7.2) and temperature (25°C) during conjugation to prevent premature linker degradation.”
- You: “What are the core control points for your process scale-up? Could protein aggregation become an issue?”
- Other Party: “The core control points are stirring speed (120 rpm) and buffer formulation (with 0.1% glycerol). Previous projects showed no aggregation issues. We have a real-time online monitoring system (Raman spectroscopy) to continuously track aggregation.”
- You: “Could you conduct a small-scale trial for us? To assess process compatibility? What’s the turnaround time?”
- Other Party: “Certainly. We offer complimentary small-scale trial evaluations. Provide us with your protein sample (100mg), and we’ll deliver an evaluation report and pilot-scale proposal within 7 business days.”
- You: “Great, we’ll coordinate further. I’ll send you the sample requirements.”
Step 3: 1-Minute Follow-Up (Lock in Next Steps—Don’t Just Exchange Business Cards)
After a deep conversation, if you find value, clearly define the next steps to avoid “exchanging business cards and then nothing happens”:
- Follow-up Template 1 (Requiring Pilot Test/Evaluation):
“Thanks for your insights! We’d like to proceed with a pilot evaluation. Could you please send me your sample requirements, delivery timeline, and expected evaluation report content (via email/LinkedIn)? I’ll arrange sample shipment promptly.”
- Follow-up Template 2 (Requires Technical Proposal):
“Our current project status is [briefly state, e.g., “ADC pilot test completed, preparing for pilot-scale production”]. Please send a detailed technical proposal and quote addressing our pain points. We’ll review it at our meeting next week.”
- Follow-up Template 3 (Requires Further Consultation):
“The [specific technical point, e.g., “stirring speed control”] you mentioned earlier is very helpful. Would it be possible to connect on LinkedIn? I’d like to consult you further on specific questions as they arise.”
Suggested Time Allocation for Show Floor Visits:
- Prepare a “Target Supplier List” in advance (mark 10-15 core suppliers based on the agenda/official exhibitor list), prioritize visiting these to avoid aimless wandering;
- Time allocation per supplier: 30-second screening + 5-minute in-depth discussion + 1-minute follow-up = 6.5 minutes per visit. Visiting 15 suppliers takes only 1.5 hours—highly efficient.
- Avoid peak crowds: The exhibition hall gets crowded during coffee breaks and lunchtime. Try to visit between 9:00–10:00 AM and 2:00–3:00 PM to maximize your time for discussions with technical experts.
3.2 Evening Events: The “Second Battlefield” for Professionals
Many view evening events as mere “social obligations”—either time-wasting drinking and dining or “too social, not professional.” In reality, PepTalk’s evening events are the highest-quality “deep exchange platforms.”
The reason is simple: During the day, everyone is rushing between sessions and exhibition halls, leaving only fragmented time for meaningful conversations. Evening events—such as technical salons, themed roundtables, and small-scale corporate receptions—offer a more relaxed atmosphere without time constraints. This allows for 5-10 minute in-depth dialogues with key figures and even the opportunity to build personal connections.
The core principle for attending evening events is: Reject “meaningless networking,” focus on “professional exchange”; prioritize technology-driven events, proactively initiate deep conversations, and advance collaborations left unfinished during the day.
Step 1: Select the right evening events (prioritize these 3 types)
Not all evening events are worthwhile. Prioritize those that are “highly technical, small in size, and conducive to deep exchange.” Avoid events that are “purely entertainment, overly crowded, or dominated by sales pitches”:
| Evening Event Types | Recommendation Rating | Core Value | Participation Tips |
| Technical Salons / Themed Roundtables (e.g., “ADC Clinical Development Trends,” “AI Protein Design Hands-On”) | Five Stars | Purely professional exchange, hosted by industry experts, enabling in-depth technical discussions | 1. Review salon topics in advance and prepare 1-2 questions; 2. Actively contribute to showcase your expertise; 3. Follow up with experts/peers for in-depth discussions after the event |
| Corporate Reception (Hosted by CROs/CDMOs/Technology Companies) | Four Stars | Connect with corporate technical leads/BD representatives to advance collaborations | 1. Select companies relevant to your business (e.g., attend CDMO-hosted events if seeking CDMO services); 2. Engage technical experts, avoiding pure sales pitches; 3. Clearly express collaboration intent |
| Small Peer Gatherings (Themed dinners organized by conference hosts) | Three Stars | Enables in-depth peer exchanges and builds personal connections | 1. Select dinner themes relevant to your field; 2. Proactively engage neighbors by sharing your projects/challenges; 3. Exchange contact information |
| Pure entertainment events (beach parties, dance galas) | Two Stars | Primarily for relaxation, low professional value | Unless specific target individuals attend, attendance is unnecessary |
Step 2: Initiate 5-10 minute in-depth conversations (unawkward, valuable)
Evening activities foster a relaxed atmosphere, making them ideal for deepening connections. Core technique: Start with “shared topics” (e.g., daytime presentations, industry trends), transition to “specific needs/pain points,” and conclude with “next steps.”
Conversation Structure Template (directly applicable, no awkwardness):
- Opening Topic (1 min, based on shared experience/topic):
“Hello! I’m [Name] from [Company]. I attended [Speaker’s Name]’s presentation on [Topic] earlier today—you were there too, right? I really resonated with [Speaker’s Key Point/Insight]—it was incredibly insightful.”
(Highlight: Connecting through the daytime presentation creates shared context without awkwardness)
- Transition to needs/pain points (2 min, sincere sharing):
“We’re currently working on [a project, e.g., ADC drug development] and have encountered [a pain point, e.g., linker stability issues]. While touring the exhibition hall / listening to presentations today, we didn’t find any optimal solutions. Do you have any relevant experience in this area?”
- Deep discussion (3-5 minutes, two-way sharing):
- If counterpart is a peer (peer-type): “Have you encountered similar challenges before? How did you resolve them? We tried XX approach but didn’t see great results” (mutual experience sharing);
- If the person is a supplier/partner (potential client/collaborator): “Do you have any corresponding technologies/services that could address this issue? Have you handled similar cases before?” (Explore collaboration opportunities);
- If the other party is an expert (mentor type): “What do you think is the root cause of this pain point? Do you have any directional suggestions?” (Seeking guidance).
- Moving forward (1 minute, clarify action):
“This conversation was incredibly valuable! The [specific method/technology] you mentioned is very helpful for us. Would it be okay to connect on LinkedIn? I’ll organize our project details and schedule an online meeting next week to discuss further.”
Step 3: 3 Techniques to Avoid Meaningless Socializing
- Avoid excessive drinking: Stay mentally sharp to engage professionally and project reliability.
- Learn to gracefully exit: If the conversation holds no value or you’re being pressured by a salesperson, don’t feel awkward. Say, “I’ll go over there to say hello to XX, and we can continue later,” then politely excuse yourself.
- Focus on Core Goals: Don’t try to talk to everyone. Pinpoint 3-5 key individuals and engage in deep, meaningful conversations. This approach is far more valuable than skimming the surface with ten people.
Real-life example:
The CEO of an AI-driven protein design startup attended an evening reception hosted by a CDMO. He approached the CDMO’s Technical Director, building on the day’s presentation about “AI Applications in Process Scale-Up.” He shared his company’s challenge: “Our antibodies show high expression rates in the lab, but when we hand them off to small CDMOs for pilot testing, expression rates plummet. We can’t pinpoint why.” The CDMO technical director explained: “AI-designed antibodies may have unique structural features in their sequences, requiring tailored process parameter adjustments. We’ve handled similar cases before and can resolve this by optimizing stirring speed, pH levels, and culture medium formulations.” After a 10-minute conversation, they confirmed their collaboration intent: the CDMO would assist the startup with pilot-scale process optimization, and the startup would entrust subsequent pilot/commercial production to the CDMO. Within one month of the meeting, both parties signed a cooperation agreement.
Key Takeaway: Networking is about “value exchange,” not just “meeting people.”
PepTalk networking isn’t a “business card exchange contest” or “awkward socializing.” It’s about “precise value exchange”—what you can offer the other party (technical expertise, resources, collaboration opportunities) and what they can bring you (strategic guidance, technical solutions, business partnerships). This is the core of lasting, valuable networking.
Remember these three core principles:
- Precision Targeting: Focus solely on three key categories—”mentor types, peer types, and future clients/collaborators”—to avoid wasting time on ineffective networking.
- Value-Driven Approach: Share first, then seek advice. Demonstrate your value before obtaining theirs—a mutual exchange.
- Follow-through: After every interaction, clearly define the “next action” (exchange contacts, send proposals, schedule meetings) and avoid leaving “vague connections.”
Next, we’ll explore how to transform “business travel” into a “value-adding asset.” The Hilton Bayfront in San Diego offers unique coastal surroundings and climate. How can you leverage these environmental advantages to enhance communication quality? How can you ensure your travel budget delivers maximum value—even demonstrating irreplaceable value during expense reimbursement? In the following section, we’ll dissect the core techniques for “travel and resource optimization.”

4.0 Travel & Resource Optimization: Maximizing Your San Diego Experience at Bio International Convention 2026
After covering agendas and networking, let’s address business travel—often dismissed as an “add-on.” Many view it as mere “booking flights, finding hotels, and submitting expense reports,” but to me, PepTalk’s travel isn’t “consumption”—it’s a “critical resource optimization strategy.”
Let’s crunch the numbers: Round-trip airfare + hotel + meals + conference registration fees add up to roughly $15,000–$25,000 per person (for attendees outside the U.S.). That’s no small sum.But if we align travel with conference objectives—using hotel environments to elevate networking quality, leveraging expense logic to demonstrate a conference’s irreplaceability, or even creating additional collaboration opportunities through travel arrangements—the ROI on this “investment” can double instantly.
The Hilton Bayfront in San Diego itself is a “plus point”: it’s by the bay, has pleasant weather (February average temperature 15-22°C, neither too cold nor too hot), ample public spaces, and all conference activities (meeting rooms, exhibition halls, evening events) are either within the hotel or within walking distance, eliminating wasted commuting time.
Here’s how to make your expense reports speak volumes: demonstrate why this four-day trip is irreplaceable; leverage the Hilton Bayfront’s waterfront setting to transform casual exchanges into deep connections—turning business travel from a “burden” into a “catalyst” that amplifies conference value.
4.1 The “Hidden Advantage” of Budget and Reimbursement: How to Demonstrate the Irreplaceability of These Four Days on Your Expense Report
Many colleagues simply write “PepTalk 2026 Attendance” on their expense reports and attach receipts—wasting an opportunity for upward management.Reimbursement forms aren’t just “proof of expense”—they’re tools to demonstrate your conference value. Show leadership that this investment isn’t “vacation + lecture,” but a “strategic investment” yielding technological breakthroughs, partnership opportunities, and cost savings.
Core Logic: The “value narrative” in your expense report matters more than the “amount” — directly link “travel costs” to “conference returns” in your justification. Emphasize that “this is the only opportunity within the year to achieve these goals,” making its irreplaceability tangible and visible.
Step 1: Reimbursement Form “Value Narrative” Template (Directly Reusable)
Don’t just write “attending the conference.” Instead, include “conference objectives + expected returns + irreplaceability.” Tailor this for two scenarios (corporate employees / lab PIs):
| Attendee Role | Reimbursement Justification Template (Concise, Impactful, Value-Driven) | Core Highlights (Show value at a glance) |
| Corporate R&D / BD Personnel | “Attend PepTalk 2026 (premier annual conference in protein science) with core objectives: 1. Resolve ADC linker stability challenges by connecting with 2 technology suppliers;2. Advance licensing collaboration with XX pharmaceutical company; 3. Master practical AI-driven protein design techniques. This conference is the only annual platform integrating protein engineering, antibodies, and peptides, attracting 1,500+ industry leaders. Equivalent value cannot be achieved through virtual meetings or other channels. Projected benefits include 3 months of R&D time savings and potential collaboration revenue exceeding ¥5 million.” | 1. Specific objectives (address pain points, identify partners); 2. Measurable returns (time savings, potential revenue); 3. Emphasize uniqueness (irreplaceable value). |
| University Lab PIs / Early-Career Faculty | Attending PepTalk 2026 with core objectives: 1. Connect with CDMOs to resolve pilot-scale challenges in recombinant protein production and advance project commercialization; 2. Establish collaborations with 3 industry experts to apply for national-level research grants;3. Understand latest trends in peptide delivery technologies to optimize lab research direction. This conference gathers over 80% of global leading technology suppliers and academic teams, offering information density far exceeding typical conferences. It enhances project industrialization success rates and boosts competitiveness in research grant applications.” | 1. Align with industrialization/research proposal needs; 2. Emphasize resource concentration (80% of top players); 3. Link to core KPIs (project success rate, proposal competitiveness) |
Step 2: Three Pillars of Irreplaceability (Backed by Data and Facts)
Merely claiming “irreplaceability” isn’t enough—it requires concrete evidence. These three points are uniquely offered by PepTalk, far surpassing other conferences or virtual attendance. Including them in expense reports adds persuasive weight:
Support 1: Unparalleled Information Density (Annual “Technology Panorama”)
PepTalk is one of the few global conferences covering “protein engineering (design) + antibody therapeutics (application) + peptide technology (synthesis/conjugation) + bioprocessing (scale-up/purification) + delivery systems (targeting/intracellular)” simultaneously, with each domain balancing “cutting-edge research + practical implementation.”
Let’s compare: Traditional conferences (like the “Antibody Engineering Conference”) cover only a single field with limited information. Virtual attendance only grants access to “presentation content,” missing out on technical resources in the exhibition hall and informal networking during coffee breaks. PepTalk’s four days, however, offer a comprehensive “annual panorama of protein science technologies” all at once.
Data-backed: By 2025, PepTalk will feature 12 concurrent sessions, 300+ speakers, and 150+ exhibitors—85% of whom offer end-to-end technical services spanning lab-scale trials to industrial production. This “one-stop” information opportunity occurs only once a year.
Support 2: The scarcity of concentrated networking (1,500 attendees = “industry key contact repository”)
As mentioned earlier, PepTalk gathers over 1,500 industry key players: from R&D directors at major pharma companies and process experts at CDMOs to academic leaders at universities and technical leads at startups. Your target clients, partners, and technical mentors are highly likely to be here.
For example: If you wish to connect with a leading CDMO, reaching their technical director via phone or email might take half a year. At PepTalk, however, you can meet them directly in the exhibition hall, during coffee breaks, or at evening events—discussing core needs in just 5 minutes. This “zero-distance connection” saves 90% of the time typically required.
Scarcity advantage: According to conference organizers, PepTalk facilitated over 400 project collaboration intentions in 2025, with 30% of these formalized into agreements within three months post-event. This “concentrated surge” of partnership opportunities is unattainable through any online platform.
Support 3: Enhanced Decision-Making Efficiency (Four Days = “Half-Year Decision Cycle Compression”)
In R&D and collaboration, decision-making is the most time-consuming task. For instance: “Should we adopt a certain AI design tool?” “Which CDMO should we choose for pilot testing?” “Can this technology route advance to clinical trials?” Typically, this requires literature reviews, small-scale trials, and multiple consultations, taking half a year to finalize.
At PepTalk, however, you can: hear a CDMO’s hands-on presentation to gauge whether their processes meet your needs; discuss implementation barriers for a specific tool with a technical expert in just five minutes; or even witness equipment demonstrations and obtain samples on-site to directly validate technical feasibility — completing a decision-making process that normally takes six months in just four days.
Case Study: A startup sought to implement a high-throughput screening platform. After evaluating three suppliers over three months, they remained undecided.At PepTalk 2025, they compared five suppliers’ technical specifications, pricing, and case studies in the exhibition hall. After in-depth discussions with technical experts, they finalized a cooperation agreement that same day. Equipment installation was completed within one month post-conference—saving two months of decision-making time and doubling project advancement speed.
Step 3: Budget Optimization Techniques (Enhance ROI Without Compromising Experience)
The core of expense management is “achieving more with less,” not “the cheaper, the better” — spend where it matters, save where it doesn’t, and allocate budgets where they generate returns.
| Budget Categories | Optimization Techniques (Core Principle: Preserve Attendee Value) | Pitfalls to Avoid (Don’t Cut Costs Where It Matters) |
| Airfare | 1. Book 3 months in advance (30%-40% cheaper than last-minute tickets); 2. Opt for flights arriving 1 day early or departing 1 day late (avoid peak times, lower prices, and gain extra networking time); 3. Prioritize direct flights (save transit time and prevent fatigue from affecting conference focus) | Don’t choose flights with 3+ layovers to save money — exhaustion will sap your energy for sessions and networking, ultimately wasting your conference investment |
| Hotels | 1. Prioritize staying at Hilton Bayfront (the main conference hotel). Though pricier (approx. $300-400/night), it eliminates commute time and facilitates evening networking and early-morning connections. 2. If budget is tight, choose nearby hotels within a 10-minute walk (e.g., Marriott Marquis). Prices are 20% lower without compromising conference efficiency. | Avoid hotels over an hour’s drive from the venue — daily commutes waste 2 hours, causing you to miss coffee breaks and morning networking opportunities, making it a poor trade-off. |
| Meals | 1. Make the most of the hotel breakfast (included in room rate) to fuel your day. 2. Have lunch with target contacts (split the bill or offer to pay—small expenses for deep connections). 3. Prioritize conference-organized dinners or corporate receptions (free and social) over expensive solo dinners. | Don’t skimp on meals by eating instant noodles or fast food—it lacks nutrition and affects your conference performance. Also, avoid extravagance; keep business dinners modest. The focus is on conversation, not the meal itself. |
| Conference Registration Fees | 1. Register 6 months in advance (early bird tickets are 20%-30% cheaper than on-site registration); 2. Register as a team with colleagues (many conferences offer group discounts, e.g., 15% off for 3+ attendees); 3. Check the conference website for scholarship/funding opportunities (available for university PIs and startups, potentially covering 50% of registration fees). | Avoid on-site registration—it’s not only pricier but may result in being turned away due to capacity limits. Also, steer clear of “proxy registrations” to save on fees, as they may complicate reimbursement and attendance verification later. |
4.2 Venue Advantage: Leverage Hilton Bayfront’s setting for deeper engagement
Hilton Bayfront’s greatest strength lies in its seamless integration of “conference facilities + bayfront setting”: the hotel borders San Diego Bay, featuring a long waterfront promenade, expansive terraces, and ocean-view lounges. February in San Diego offers pleasant weather—neither too cold nor too hot, with minimal rain and abundant sunshine.— This setting isn’t for “tourist photo ops,” but for “enhancing communication quality.”
We professionals know: in formal conference rooms, conversations tend to be overly official, making it hard to get to the heart of things. But in open, relaxed settings, people lower their guard, making it easier to share practical tips, uncover hidden needs, and even spark collaborations.
Therefore, the core strategy for leveraging the venue is to transform Hilton Bayfront’s “natural environment” into a “professional communication asset.” Utilize non-traditional meeting spaces like the beachfront, terraces, and walking paths to arrange in-depth one-on-one exchanges and small closed-door discussions, making communication more efficient and productive.
Core Scenario 1: Seaside 1-on-1 Coffee Meetings (Highest Priority, Strongly Recommended)
This is my go-to networking method at every PepTalk event: Identify a target contact (e.g., a CDMO technical director, a pharma BD manager, or an industry expert), grab a coffee, and chat for 15-30 minutes in a seaside lounge area. The results are better than spending an hour in a conference room.
Practical Guide (Full-Process Template: From Scheduling to Communication)
| Step | Specific Steps (Directly Apply) | Core Purpose |
| Scheduling Method (Pre-Meeting / During Meeting) | 1. Pre-meeting: Message target contacts via LinkedIn: “Hello! I’m [Name], from [Company], specializing in [Technology/Project]. I’d like to consult you on [Specific Issue/Discuss Collaboration]. I understand you’ll be attending PepTalk—would you be available for a 20-minute coffee by the beach? I’ll cover the cost; I’m eager for an in-depth discussion.” 2. During the event: After a presentation / while networking in the exhibition hall, approach directly: “Your [specific viewpoint] mentioned earlier was very insightful. Would you be available for a 20-minute chat tomorrow morning at 10:00 in the seaside coffee area? I’d like to ask a few more specific questions.” | 1. Clearly state the purpose, letting the other person know “what we’ll discuss and how long it will take”; 2. Offer to pay, showing sincerity without seeming pushy; 3. Choose a seaside location to emphasize “relaxed conversation” and lower the other person’s guard. |
| Time Selection | Preferred: 9:00-10:00 AM (before meetings start, quiet with fewer people, focused energy); 4:00-5:00 PM (after meetings end, no other commitments, allows for a more relaxed conversation) | Avoid: Coffee breaks (10:30–11:00, 15:00–15:30) and lunch hours (12:00–13:30)—crowded, noisy, and prone to interruptions |
| Location Selection | Hilton Bayfront’s “Bayview Terrace” (outdoor café area facing the bay, equipped with umbrellas and seating); if crowded, choose “Harbor Walk” (rest area along the waterfront promenade with benches, quiet and private) | Avoid: Hotel lobby coffee area (crowded, noisy, full of people rushing by); Rest areas near exhibition halls (prone to sales interruptions) |
| Communication Preparation | Bring a one-page “Project Summary” (core pain points, objectives, requirements—keep it concise, readable at a glance); bring a pen and small notebook (to jot down key points, showing you value the meeting); set phone to silent | Avoid bringing too much (laptops, bulky notebooks)—it looks cumbersome and signals “you’re here to work, not connect.” |
| Communication Techniques | 1. Opening 3 minutes: Brief self-introduction + core project pain points (get straight to the point); 2. Middle 10-15 minutes: Focus on 1-2 key issues (e.g., collaboration details, technical challenges), listen more than you speak (70% listening, 30% speaking);3. Closing 2-3 minutes: Clearly define next steps (“I’ll send you the proposal later” or “Let’s schedule an online meeting next week”) | Avoid tangents (like switching from tech to travel) and constant self-promotion — focus on “value exchange” so the other party feels “this conversation was worthwhile.” |
Real-life example: A seaside coffee chat led to a $5 million partnership
A friend specializing in peptide delivery technology approached a R&D director from a major pharmaceutical company at the 2025 PepTalk event (aiming to advance PDC drug collaboration). After a 10-minute exchange in the exhibition hall, the director responded with “Interested, but need more detailed technical parameters”—a fairly standard reply.
He then scheduled a deeper discussion for 9 AM the next day at the seaside coffee area. The weather was perfect, with a gentle sea breeze creating a relaxed atmosphere. He brought a one-page project summary, focusing on how their delivery technology addressed the pharmaceutical company’s pain points (poor targeting, high toxicity). He also presented tumor targeting data from mice on A4 paper for easy viewing.
The other party relaxed their guard, sharing past failed collaborations (“We approached two tech companies before, but both stalled due to toxicity issues”) and revealing their core requirements (“We need tumor tissue targeting efficiency >70% and toxicity reduction >40%”).My friend immediately responded, “Our technology precisely meets these metrics and is backed by preclinical data from monkeys.” After a 25-minute discussion, the counterpart stated, “Send me the detailed proposal and data. I’ll organize a team review next week. If everything checks out, we’ll move forward with the collaboration.”
One month after the meeting, both parties signed a $5 million collaborative development agreement—this is the magic of seaside coffee: a relaxed environment fosters deeper communication and easier consensus.

Core Scenario 2: Morning Seaside Walk Conversations (Ideal for Peer/Mentor Connections)
For “pressure-free conversations” with peers or mentors, schedule a morning walk along the beach promenade. Hilton Bayfront’s Harbor Walk stretches along the bay, offering fewer crowds and fresh air. Walking and talking together creates a more relaxed atmosphere than sitting in chairs.
Practical Guide:
- Scheduling Approach: “Hey [Name], how about a 20-minute walk along the hotel’s beachfront path tomorrow at 7:30 AM? We can breathe in some fresh air and discuss [specific technical topic/project] without interfering with your morning meetings.”
- Key Communication Points: Ideal for discussing “strategic direction” or “sharing setbacks.” For example, chat with peer contacts about “pitfalls encountered during project execution,” or discuss “technology roadmap choices” with mentor contacts. Walking while talking—without desks or paper—creates a more “casual conversation” vibe, making it easier to open up.
- Key Considerations: Wear comfortable shoes (avoid dress shoes); check the weather beforehand (if light rain, move to the hotel terrace); avoid overly complex technical details (no note-taking means easy forgetting); focus on “approaches” and “direction.”
Core Scenario 3: Small-group closed-door discussions on the terrace (ideal for 3-5 attendees / potential partners)
If you’re attending as a team or wish to discuss project details with 2-3 potential partners, reserve the hotel’s terrace lounge area (often semi-private spaces with umbrellas and round tables) for 30-60 minute discussions.
Practical Guide:
- Reservation Method: Contact the hotel conference team (or via the conference app) one day in advance, specifying “Requiring a small discussion space for 3-5 people from XX:XX to XX:XX.” Hotels typically provide this free of charge (subject to terrace availability).
- Key Topics: Ideal for discussing “project collaboration specifics,” “technical integration plans,” or “resource complementarity strategies.” Examples include reviewing “pilot-scale process parameters” with CDMOs or outlining “project division of labor and timelines” with partners.
- Preparation Checklist: Bring a lightweight laptop (for data/scheme presentations). Print key materials (one copy per attendee for annotation). Pre-set the discussion agenda (10-minute opening + 30-minute core discussion + 10-minute wrap-up) to prevent derailment.
3 Pitfalls to Avoid When Leveraging Venue Advantages (Don’t Let the Environment Become a “Hassle”)
- Avoid peak crowds: Beachside cafes and terraces are busiest during coffee breaks and lunchtime. Opt for times before 9 AM or after 4 PM when it’s quieter and communication won’t be interrupted.
- Prepare for environmental factors: San Diego’s coastal winds can be strong—avoid bringing easily disorganized materials (like multi-page reports). Use folders instead. The sun is intense—bring sunglasses (otherwise, reading materials or making eye contact will be uncomfortable).
- Respect venue rules: Hotel boardwalks and terraces are public spaces—avoid loud conversations. When enjoying coffee or snacks, take your trash with you to keep the area tidy. Attention to detail reflects professionalism and leaves a positive impression.
4.3 Summary: The core of optimizing business travel is “ensuring every step supports the conference objectives.”
Many treat business travel as an “afterthought to meetings,” but in reality, every aspect—from flight and hotel choices to expense report completion and venue utilization—impacts meeting ROI.
The core logic of travel optimization is this: waste not a single penny, waste not a single minute, waste not a single environmental advantage. Invest your flight and hotel budget into “enhancing meeting efficiency,” transform expense reports into “tools for demonstrating value,” and leverage the waterfront setting of Hilton Bayfront as a “catalyst for deep engagement.”
At this point, we’ve fully deconstructed the “on-site experience” for attending PepTalk: from strategic decision-making (whether to attend), to agenda restructuring (what to listen to), to strategic networking (who to engage with), and finally to travel optimization (where to stay, how to connect)—— each step centered around the core principle of “return on investment,” ensuring your four days of time, energy, and money translate into tangible technical breakthroughs, collaboration opportunities, and project progress.
But the value of attending extends far beyond these four days. If you set aside your notes after the conference and let your contacts gather dust in your address book, all your prior investment goes to waste. What truly makes PepTalk your “annual growth engine” is the post-conference implementation.
Next, we’ll dive into the most critical wrap-up phase: how to conduct a post-conference review within 7 days, how to transform connections and knowledge into actionable steps, and how to sustain the conference’s momentum throughout the year — turning “conference gains” into “tangible outcomes.”

5.0 Post-Event Action: Turning Bio International Convention 2026 Knowledge into Results
After attending PepTalk 2026, you’ll walk away with thick notebooks, folders stuffed with business cards, and dozens of supplier materials—but this is merely the end of your “investment.” The true “return” hinges entirely on your post-event actions.
I’ve seen too many peers end up like this: After the conference, notes get tossed aside, business cards buried in drawers, vendor materials left in email attachments. A month later, all they remember is “taking a trip to San Diego”—nothing else remains. That’s not attending a conference; it’s wasting time and money.
In truth, the knowledge, connections, and collaboration opportunities gained from conferences all suffer from a “time decay effect”—like fresh fruit, they lose value the longer they sit.Research shows the 7 days following a conference represent a “golden window” for converting insights and nurturing connections: your memory of presentations and conversations is sharpest, your impression on others is strongest, and follow-up success rates soar 80% higher than after a month. Beyond 30 days, most information fades, connections “cool off,” and collaboration opportunities often vanish.
Therefore, my core strategy for this section is: use the “Seven-Day Review Rule” to lock in core value, employ “Continuous Connection” to sustain meeting momentum, and transform conference gains from “temporary memories” into “long-term outcomes”—turning four days of meetings into a year-long engine of growth.
5.1 The Seven-Day Review Rule: Essential Actions Within Seven Days Post-Meeting
The essence of the seven-day review isn’t “organizing materials,” but “filtering value + defining actions + driving implementation.” It involves precisely extracting problem-solving and value-creating elements from vast information and connections, then creating concrete execution plans to avoid “action paralysis” caused by information overload.
Prioritize tasks daily to complete the cycle within seven days:
| Review Day | Core Task | Specific Actions (Directly Actionable) | Core Goal |
| Day 1 | Contact Categorization and Initial Follow-Up | 1. Categorize all business cards and LinkedIn connections into “Mentor-type, Peer-type, Future Clients/Collaborators”; 2. Draft one personalized follow-up message for each category and send it the same day | Make a lasting impression and lay the groundwork for deeper connections |
| Day 2 | Note Filtering and Core Information Extraction | 1. Discard irrelevant notes (e.g., purely promotional content, basic knowledge already mastered); 2. Extract 3-5 actionable technical points or collaboration opportunities | Avoid information overload; focus on core value |
| Day 3 | Develop the “Three Action Lists” | 1. Based on core insights, identify 3 experimental adjustments or business decisions; 2. Define clear objectives, timelines, and metrics for each action | Transform knowledge into actionable steps |
| Day 4 | In-Depth Engagement with Suppliers/Partners | 1. Send detailed requirements/proposals to target suppliers/partners; 2. Schedule 1-2 online meetings to discuss collaboration details in depth | Advance cooperation intent to avoid “lively discussions with no follow-through” |
| Day 5 | Internal Team Alignment and Task Assignment | 1. Deliver a 15-minute meeting recap to the team (focus solely on core value and action items); 2. Assign responsibility and timelines for each action item | Engage the team to ensure actionable implementation |
| Day 6 | Document Organization and Digital Archiving | 1. Categorize and archive curated notes, vendor materials, and contact information (digital + hard copies); 2. Tag critical documents | Facilitate future reference and prevent document loss |
| Day 7 | Review and Adjustment | 1. Verify completion of actions from the previous 6 days; 2. Adjust unresolved items (e.g., follow up with unresponsive contacts using alternative methods) | Ensure the review process is closed-loop with no loose ends |
Step 1: Day 1 Contact Categorization & Initial Follow-Up — Bring Your Network to Life
After the meeting, the other party is likely also organizing contacts. Following up now helps them quickly recall you while securing the opportunity for “priority engagement.” Core principles: Categorized follow-up, personalized communication, no mass messaging, no half-hearted efforts.
Contact Categorization Table (Use as-is, annotate key details)
| Person Type | Name + Company + Position | Meeting Context (Key Takeaways) | Core Value / Need Alignment | Follow-up Priority | Follow-up Objectives |
| Mentor Type (The Giver) | Professor XX – XX University – Distinguished Professor | During tea break, sought advice on ADC linker technology selection; received directional guidance | Can provide preclinical R&D risk warnings, offering significant value | High | Synchronize project progress within 1 month; consult again when encountering decision-making challenges |
| The Peer | XX – XX Startup – Technical Lead | Evening sessions discuss challenges in recombinant protein expression, sharing optimization techniques | Technically complementary, can share lab resources, high value | Medium-high | Weekly technical progress updates; shared supplier resources |
| Future clients / collaborators | XX – XX Pharmaceuticals – R&D Director | Discussed PDC drug collaboration over coffee by the sea; counterpart expressed targeted delivery needs | Perfect match for our peptide delivery technology; clear intent to collaborate | Highest Priority | Detailed proposal delivered within 3 days; scheduled online meeting for next week |
| General contacts (no immediate needs) | XX – XX Company – Engineer | Brief exchange at exhibition hall; no specific pain points/collaboration intent | No clear match points at present, but potential future opportunities | Low | Share industry updates quarterly to maintain contact |
Personalized follow-up message templates (tailored by contact type, not mass-sent)
- Mentor-type (sincere gratitude + progress update):
“Dear Professor XX, This is XX from XX Company, who consulted you on ADC linker technology pathways via PepTalk. Thank you for your valuable advice—we’ve preliminarily prioritized Pathway B (tumor microenvironment-responsive) and are finalizing detailed experimental protocols. Once confirmed, I’ll share updates for your review. Wishing you success in your work!”
(Key points: Mentioning specific interaction context and advice demonstrates respect for their input, not blind follow-up)
- Peer-to-Peer Approach (Value Sharing + Mutual Connection):
“Hi XX! This is XX from the PepTalk evening event where we discussed recombinant protein expression. We tested your tip about optimizing CHO cell culture medium (adding 0.2% glutamine) and saw a 15% increase in expression yield in our pilot scale—truly appreciated!I have a reliable supplier for chromatography media offering prices 20% below market rates—I can connect you if needed. Let’s keep sharing technical progress updates!”
(Key points: Share concrete application results to demonstrate mutual value, not just one-way requests)
- Future Client / Collaborator (Clear Request + Action Item):
“Director XX, hello! This is XX from XX Company, who discussed PDC drug collaboration with you at PepTalk Seaside Cafe.Based on our previous discussion requirements (tumor targeting efficiency >70%, toxicity reduction of 40%), I’ve compiled a detailed technical proposal and mouse experimental data attached below. If convenient, I’d like to schedule a 15-minute online meeting with your team next Wednesday at 2 PM to discuss collaboration details further. Looking forward to your response!”
(Key points: Clearly state requirements and action, provide a specific time, making it easy for the other party to respond)
- General Contact (Maintain Connection + Plant a Hook):
“Hello XX! I’m XX from XX Company, who spoke with you at the PepTalk exhibition. It was great connecting—since we’re both in peptide synthesis, let’s exchange industry updates and technical advancements regularly! I compile cutting-edge technology briefings periodically and can share them with you if needed. I’d also love to hear your insights!”
(Key points: Provide small value, maintain connection, avoid pressure)
Step 2: Day 3 – Create Your “Three Action Lists” — Turn Knowledge into Action
This is the core of the seven-day review and the key to realizing the value of your participation.Action items must be “measurable, time-bound, and actionable.” Avoid vague aspirations (e.g., “improve expression rates”) and focus on concrete steps (e.g., “Optimize the vector using XX method to increase CHO cell expression rate from 0.8g/L to over 1.5g/L within 45 days”).
Action List Template (Categorized into Experimental Adjustments and Business Decisions)
| Action Type | Specific Action Description | Core Basis (Which piece of information from the meeting) | Objective (Measurable) | Cycle | Responsible Party | Measurement Criteria |
| Experimental Adjustment 1 | Optimize the pilot-scale process for recombinant proteins using the “cooperative optimization method for stirring speed + pH value” shared by CDMO experts at the meeting | CDMO Project Lead shared: “For membrane protein pilot-scale upscaling, stirring speed 120 rpm + pH 7.0 reduces aggregation by 50%” | Pilot-scale protein aggregation rate reduced from 30% to below 15% | 45 days | XX | SDS-PAGE analysis shows aggregation band intensity < 15% |
| Experimental Adjustment 2 | Introduction of a new cyclization catalyst from a supplier to optimize the synthesis process of RGD cyclic peptides | Technical expert presentation: “New catalyst X increases RGD cyclic peptide cyclization efficiency from 50% to 80% while reducing reaction time to 4 hours” | Cyclization efficiency increased from 50% to over 75%, reaction time ≤6 hours | 30 days | XX | HPLC detection, target peak purity ≥95% |
| Business Decision 1 | Signed pilot-scale collaboration agreement with XX CDMO to advance ADC drug preclinical research | Beachside Coffee Discussion: The counterpart has 3 successful pilot-scale cases for anti-HER2 ADCs, capable of meeting our stability requirements (half-life ≥14 days) | Complete pilot-scale production within 3 months to obtain samples meeting preclinical requirements | 90 days | XX | Sample half-life ≥14 days, purity ≥98% |
Pitfall Alert: Avoid these 3 mistakes in your action list
- Don’t bite off more than you can chew: Select only 3 core actions. More will dilute focus and result in none being implemented.
- Avoid vagueness: Actions lacking specific goals, timelines, and metrics are meaningless (e.g., “Optimize linker stability” is weaker than “Increase linker plasma half-life from 7 to 14 days within 45 days”);
- Stay grounded: Align actions with team capabilities and resources. For instance, without an AI team, don’t set “Build an AI protein design platform within 3 months.”
Step 3: Day 4 – In-Depth Supplier/Partner Engagement — Drive Collaboration Without Compromise
Even the most productive meetings become “empty networking” without follow-through. Core principles: clarify needs, deliver value, propose concrete actions, and demonstrate “collaboration with you yields tangible results.”
Engagement Template (Supplier Example):
“Manager XX, hello! This is XX from XX Company, who spoke with you at the PepTalk exhibition. Based on our discussion, our current core requirements are:
- Product: pH-responsive ADC linker with plasma half-life ≥14 days (preclinical data in monkeys) and coupling efficiency ≥95%;
- Collaboration Model: Initial purchase of 100mg sample for pilot testing; upon validation, sign an annual supply agreement;
- Timeline: We aim to receive samples within 15 days, conduct pilot testing within 30 days, and sign the agreement within 45 days if requirements are met.
Attached are our detailed specifications and project timeline for your review. If feasible, we propose a 15-minute online meeting with your technical team next Tuesday at 3 PM to confirm sample parameters, delivery timeline, and pricing. We look forward to your response!
(Key points: Clear requirements, transparent collaboration process, specific timelines for easy evaluation and response)
5.2 Sustained Engagement: Extend Meeting Momentum Throughout the Year
The seven-day review is just the beginning. True value comes from sustained, long-term connection—transforming a “brief encounter” at a meeting into a “long-term partner,” “technical collaborator,” or “mentor offering guidance.” The core strategy: follow up infrequently, with high value, and rhythmically—without disruption or superficiality.
Step 1: Join PepTalk Official/Unofficial LinkedIn Groups — Integrate into Industry Communities
PepTalk maintains multiple official LinkedIn groups (e.g., “PepTalk Protein Science Community,” “Antibody & Peptide Innovation”) alongside numerous unofficial niche groups (e.g., “ADC Drug Development,” “AI Protein Design”). Joining these communities delivers three key benefits:
- Stay updated on industry trends: Groups share the latest technical advancements, conference recaps, and job/collaboration opportunities—more efficient than searching independently.
- Maintain professional connections: Engage with contacts you’ve previously interacted with (e.g., by liking or commenting on their posts) without needing to send individual messages, helping them remember you;
- Expand your network: Groups include many industry professionals who didn’t attend conferences, offering opportunities to build new connections.
Actionable recommendations after joining groups:
- Refine your LinkedIn profile: Clearly state your company, position, and core technical/project focus to signal your value proposition;
- Engage 1-2 times weekly: Share a technical article learned at the conference, comment on others’ project progress—no need to be overly frequent, just maintain visibility.
- Initiate one discussion topic monthly: e.g., “How has the AI protein design tool discussed at PepTalk performed in real-world applications?” to spark peer exchanges and boost your industry influence.
Step 2: Create a “PepTalk Dedicated Folder” — Bring Your Materials to Life
After organizing and archiving meeting materials, don’t let them gather dust. Review and reuse them regularly. Core principles: digitize + tag + update regularly.
Folder categorization suggestions (synchronize digital and physical versions):
| Folder Name | Subfolder Categories | Tag Examples (for easy search) | Update Frequency |
| PepTalk 2026 Core Materials | 1. Technical Highlights; 2. Collaboration Opportunities; 3. Supplier Information; 4. Contact Details | Technical Highlights – ADC linker; Collaboration Opportunities – PDC drugs; Suppliers – Chromatography media | Review monthly; update promptly upon new developments |
| Action Item Tracking Log | 1. Follow up on experimental adjustments; 2. Follow up on commercial decisions | Experimental Adjustments – Cyclization Efficiency Optimization; Business Decisions – CDMO Collaboration | Updated weekly |
| Industry Trends and Developments | 1. Group sharing; 2. Speaker follow-up updates | Trends – AI-driven protein design; Updates – Professor XX’s new research | Updated monthly |
Regular Reuse Recommendations:
- Review monthly Technical Highlights: Identify applicable new experiments, such as optimization methods learned at conferences or potential applications for new projects;
- Quarterly progress updates with key contacts: e.g., “Professor XX, the ADC linker we optimized per your advice now has a 16-day half-life and is advancing into preclinical studies. Thank you for your guidance!” This maintains connections while acknowledging their impact;
- Conduct a document review every six months: Discard obsolete materials and update with new industry trends to ensure folders remain “high-value.”
Step 3: Rhythmic Follow-Up Strategy — Tailor Frequency to Connection Type
Sustained connection isn’t about “messaging daily.” Instead, establish tailored follow-up rhythms based on contact type to maintain engagement without intrusion.
| Person Type | Follow-up Frequency | Follow-up Method (High-value, not perfunctory) | Core Purpose |
| Mentor Type (The Giver) | Once every 1-2 months | 1. Synchronize project progress; 2. Seek guidance on one specific decision-making challenge; 3. Share industry updates (e.g., “Noticed new developments in AI design technology you follow—thought you’d find this valuable”) | Maintain respect, secure ongoing guidance |
| Peer-Based (The Peer) | Every 2-3 weeks | 1. Share technical advancements (e.g., “We tested the optimization method you suggested and achieved great results”); 2. Exchange resources (suppliers, literature); 3. Discuss industry pain points | Technical collaboration to build long-term professional relationships |
| Future Clients / Collaborators | 1-2 times per week (during collaboration); 1 time per month (when no collaboration is ongoing) | 1. During collaboration: Synchronize project progress and resolve issues; 2. When not collaborating: Share industry updates and company achievements (e.g., “Our technology has been patented—here’s a reference for your review”) | Advancing collaboration, awaiting new opportunities |
| General contacts | Every 3 months | 1. Share industry briefings; 2. Like and comment on their updates; 3. Send holiday greetings (avoid mass messages; a simple note suffices) | Maintain presence, await potential opportunities |
Real-life example: Unexpected gains from consistent follow-up
A colleague in antibody screening met a mentor-type expert (former CSO of a pharmaceutical company) at PepTalk 2023. After the event, he followed up every 1-2 months, consistently sharing project progress and occasionally seeking advice on decision-making challenges—never intrusive or perfunctory.
Six months later, this expert joined an investment firm reviewing antibody projects. He immediately thought of my colleague and recommended his project to the investment team. Ultimately, my colleague’s company secured $10 million in Series A funding—this is the value of sustained connection: you never know when past connections might bring unexpected opportunities.
5.3 Conclusion and Call to Action
Having covered all these points, we’ve now fully deconstructed the end-to-end process for transforming PepTalk 2026 into an “annual growth engine”:
From strategic decision-making (determining “whether to attend”), to agenda restructuring (knowing “what to listen to”), then strategic networking (identifying “who to talk to”), followed by travel optimization (leveraging “environmental advantages”), and finally post-event action (implementing “outcomes”)—— each step centers on the core principle of “return on investment,” ensuring your time, money, and effort translate into tangible technological breakthroughs, collaboration opportunities, and project progress.
PepTalk 2026 isn’t an industry fair—it’s a feast of value exchange. What it offers goes beyond cutting-edge tech and extensive networking: it equips you with a mindset for rapid growth in protein science—approaching conferences with a strategic investor’s perspective, gathering insights through precision filtering, and converting value through sustained action.
Finally, I invite you to share your thoughts on two topics in the comments section:
- What core theme are you most eager to hear at PepTalk 2026? (e.g., AI-driven protein design, ADC stability optimization, peptide delivery technologies)
- What are your 2026 technical/business goals? (e.g., “Increase recombinant protein expression to 2g/L,” “Secure 1 CDMO collaboration agreement”)
Sharing these not only sparks valuable peer discussions but also clarifies your conference objectives—after all, clear goals are the first step toward achieving high ROI.
If you encounter any challenges during conference preparation, agenda planning, networking, or post-event implementation, feel free to leave a comment here or email me anytime. I look forward to seeing you at PepTalk 2026, where you’ll gain valuable insights and turn your conference “investment” into a year-long “return on investment”!
